Chapter 394: Awesome My Oil (4/4)

And then, of course, there was a big face-slapping scene!

Haven't the people of the island always been like this? After subduing him, everything is easy to say.

The same is true for Jiagu. For the people of the island country who insist on "security", the best response is to give them a higher quality "Made in China" that surpasses the "Made in Island" product.

Qi Zheng said indifferently: "Our Jiagu Rice Oil participated in this year's Top Taste Awards, which is an annual award created by the International Taste and Quality Evaluation Institute in Belgium for the flavor quality of brand food and beverages, known as the 'Oscars of gastronomy'.

In this competition, Katani Rice Oil passed a rigorous selection process of professors and oil experts from all over the world, and won the 'Strange Taste' medal with more than 90 points, beating the rice oil 'Genmai Oil', which is the pride of the island nation......

"Absolutely fair competition, only use quality to speak! Kaya has always lived up to expectations!" "Beating you in what you are best at is simply a great pleasure," the reporter applauded.

Qi Zheng smiled: "With the excellent quality of gamma oryzanol content 3-5 times higher than that of the mainstream rice oil brands in the island country, the dealers who are interested in cooperation in the island country came to the door, and then Jiagu rice oil was successfully listed in the island country and received great welcome in the consumer market of the island country. ”

The reporter smiled and said: "Congratulations to Jiagu, and congratulations to President Qi! By the way, is Jiagu rice oil also sold in China?"

Qi Zheng affirmed: "Of course, such a great product, of course, will not fall behind in the domestic market!"

The reporter then asked: "Then let me ask one more question, is the Jiagu rice oil exported overseas to the same quality standard as that in China?"

As we all know, food import standards are extremely strict in many developed countries, much higher than domestic standards, which makes it more difficult for domestic food companies to export to overseas high-standard developed countries.

As a result, there are many enterprises with double standards, and higher standards are exported overseas, leaving inferior goods to the Chinese people.

But Jiagu never did this kind of thing, Qi Zheng responded seriously: "Whether it is in China, island countries, or other export countries, the Jiagu rice oil bought and eaten must be of the same quality......

"In fact, no matter which country Jiagu rice oil is facing the inspection and recognition, our original intention is to hope to finally gain the recognition from domestic consumers, and to bring the quality that can stand the test of the world to every Chinese person. ”

In fact, what Jiagu left for China is a better product, and the rice oil for export is only using "Jia Indica No. 1" as the raw material, and the domestic rice oil is based on Xianming rice as the raw material, and the two are not on the same grade at all.

got the answer he wanted, and the reporter said happily: "I also believe in the credibility of President Qi and Jiagu." Mr. Qi, can you look forward to the future of rice oil?"

Qi Zheng thought for a moment and said calmly: "Jiagu rice oil can go abroad, not a kind of show-off, but a kind of responsibility.

In my opinion, the development of the rice and oil industry is not only limited to providing healthier grain and oil for the people, but also brings a new start to China's grain deep processing industry.

China produces nearly 200 million tons of rice every year, but due to the influence of the small scale of processing enterprises, the comprehensive development of rice and the by-products are hardly utilized.

But in our factory, a grain of rice can be 'exhausted' there, from the earth, and to the earth.

Rice husks can be turned into raw materials for the production of electricity and steam, and rice bran can be extracted for oil, and the rice bran meal formed by oil extraction can continue to be refined into lecithin, inositol, sterols, gamma oryzanol, vanillin and other products......

If rice husk power generation technology is popularized in the whole industry, the country can save about 26 million tons of coal every year, which is equal to the annual mining capacity of several large-scale coals; if the rice bran oil extraction technology can be popularized in the whole industry, it can increase the oil supply for the country by 2.3 million tons every year, with an annual value-added of about 4.6 billion yuan, and if converted into soybeans, it will save about 110 million mu of planting land......

In the end, Qi Zheng concluded: "The development of rice oil is really doing things for the country and the people!"

......

After watching the interview with the big boss, netizens exploded.

"Jiagu is awesome! Boss Qi is awesome!" is everyone's most unanimous opinion.

And as the media dug deeper, more good news came.

"In the face of such a strong opponent as Jiagu rice oil, the old rice oil companies such as Nissin, Chikuno, and BOSO in the island countries are collectively reducing prices, trying to resist the entry of Jiagu rice oil into the island country's market with a price war......"

Hahaha, I just want to ask the president of the Island International Rice Oil Association if his face hurts now.

"Allen, an ITQI judge and an international top celebrity chef, said in his evaluation of Jiagu rice oil: "Good oil is not to cover up the taste of the food itself......"

According to the president of the French Gastronomy Association, "the crisp taste of Jiagu rice oil has a higher smoke point than olive oil, which means that it not only represents the taste of the East, but also provides a healthier option for Western cooking. ”

"After Jiagu rice oil was listed in the island country and caused a sensation, it opened the door to the United States and Canada, which provided a template for China's grain and oil to break through overseas barriers......

Awesome my oil!

Jiagu Cereals and Oils initiated the establishment of the International Rice Oil Conference, saying that rice oil will gradually begin to represent Asia and emerge on the world stage, and gradually form a new world edible oil pattern like soybean oil in the Americas, olive oil in Europe, sunflower oil in Russia and other representative edible oil categories. This has attracted the attention of many Asian countries!"

, I feel like Jiagu is in the next big game of chess!

......

In many cases, foreign recognition is the vane of domestic consumption. After Jiagu rice oil was repeatedly selected by overseas markets, the domestic Jiagu rice oil ushered in a rapid development trend for the first time.

Especially young consumer groups, they have higher requirements for health and quality, so although the price of Jiagu rice oil is expensive, it is even in short supply during the peak consumption period of the festival.

Of course, Jiagu Grain & Oil's reputation is not only rice oil, but all its products have benefited a lot, and sales have increased by 3 times compared with the same period last year.

Other grain and oil companies are not only red-eyed now, but have simply fallen into the vinegar vat.

When blended oils were hit by the "big stick" of genetically modified oils, they set their sights on the development of special oils.

Arowana hurriedly launched the "plant sterol corn oil", playing the function card of plant sterol cholesterol lowering, and FLM also followed suit, announcing the launch of similar products in a high-profile manner, and the content of plant sterols is higher than that of Arowana.

There are also second-tier companies that have launched double-ingredient high-oleic blended oil, wall-breaking peanut oil, and even new frying oil for fast food......

And then the eggs.

In front of Jiagu rice oil, which is internationally recognized and represents high-end consumption, they are all slag.

With the exclusive technology, Jiagu Grain and Oil has temporarily won a commanding heights in the field of high-end edible oil in China.

At the same time, the competition between Jiagu Grain and Oil and Guoliang Group for Yiyatong has also settled.

In the face of strong product strength, Yiyatong chose Jiagu Grain and Oil, and the two sides reached a cooperation agreement to start from the southwest market and gradually expand.

According to the market objectives agreed by both parties, Yiyatong will build an organizational framework within 3 months, rent an office, appoint a sales director, organize recruitment and set up positions, and establish an operation system.

Previously, in the major sales outlets in southwest China, the market share of Jiagu grain and oil distribution was low, and the market survey organized by Yiyatong showed that in Sichuan Province alone, some small grain and oil stores as many as 1,500, if they can cover 1,000 of them, it will be a very considerable market share.

Jiagu Grains & Oils will directly push its products to various types of consumer terminals such as supermarkets, chain stores, and individual grain and oil stores through the network built by Yiyatong, taking advantage of the current situation to "grab food" from Yihai Kerry's distribution channels.

A new round of "siege and land grabbing" in China's edible oil market has begun.

......