Chapter 0140: Burn the Last Drop of Blood

With the shaking of the industry, this decisive battle kicked off vigorously, and in the next few days, the productivity of the seven factories of Jiamei Food was like a wild horse that had escaped.

In just a few days, sales rose by 1,900 percent, and in some places there was even a shortage of stock.

Under the huge impact, not only the impact on Wahaha, but also some small local workshops have been impacted, the total amount of the market remains unchanged, and the increase in the market share of Jiamei Food means that other brands cannot survive.

According to the latest data, Jiamei Food has a total of nine drinks, accounting for 11% of the market share in the beverage category, ranking first.

This data makes countless people's scalps tingle, and the drink category includes orange juice, milk, milk powder, etc., and some locally produced soft drinks and other beverages.

Not only drinks, but also small cans have officially marched towards banquets, launching banquet versions, nutritional versions, children's versions, etc., and sales have skyrocketed with the start of gifts.

For a few days, the marketing manager, Gao Zhiwei, Zhang Fengxia and others have become a little numb, and they don't feel much about the data, especially when they hear that the sales volume has increased by 1,900 percent, and it feels like that.

As long as Lu Feng is here, there is nothing that cannot be done, and after a few days of market squeezing, Wahaha can't bear it, so it opens another bottle of preferential activities, and at the same time, six drinks are listed in one go, many of which are very similar to Jiamei Food.

The in-house counsel sued as soon as possible, and the double-shot tugging war further escalated, and Gao Zhiwei held several press conferences, which was another war of words.

Since April, Lu Feng began to inspect major factories, and in a month's time, he ran through several factories, and as for the lions behind the negotiation team, Lu Feng directly settled the bill for them and left.

Of the 16 factories originally planned, 12 were discussed, and in addition to the scheduled Taiyuan factory, the remaining three small factories were not discussed for the time being.

The money burns quickly, the workers pay their wages, the suppliers settle the bills, etc., the products are selling in full swing, and now the advertising of Jiamei Food is written that Jiamei Food, this year sold one billion bottles.

A large number of concessions to agents, concessions to terminal merchants, plus another bottle of discounts, Jiamei Food has approached zero profit margin, and even lost money.

Fourteen million seems like a lot, but it is put in seven factories and burned for two months at most, but in this state, ten million have been burned, and the remaining four million will last until the end of May at most.

As the biggest market competition under the free market business competition after the reopening, some financial institutions such as Xiangjiang are also eyeing the two companies, and even know the status of the two companies better than the domestic media.

The Xiangjiang Financial Times did an interview, the interview object was Tiantuo Financial, and the title was very bluffing, saying that in a month, Jiamei Food, which is strong and dry, will collapse.

The contents are all dry goods, Wahaha has a strong foundation, and has laid a very solid foundation step by step since its establishment more than three years ago, and its factories are all bought, and no matter how bad it is, you can sell the factory buildings, or mortgage them to the bank to take a breath.

Jiamei Food is different, all of them are rented, without any physical capital, the growth is too fast, and the follow-up funds are weak, and it is all dependent on a series of operations to get to this day.

The report was reprinted in newspapers in the Pearl River Delta region with the headline, Jiamei Foods is burning its last drop of blood.

Too many financial institutions and professionals have seen the fragility of Jiamei Food, and even some small newspapers have a very disgusting headline, called Jiamei Food with kidney deficiency.

It's already May, the air is a little hot, the green turf, the trees are shady, Lu Feng has been back from the factory in Zhengzhou for a few days, and he has been hungry to read the newspaper on the table several times

Manager Li also looked for him several times, if the financial problem could not be solved before the end of the month, the collapse of Jiamei Food was a sure thing, and the employees in the factory were very excited, because they saw that the products they produced were everywhere, and advertisements were everywhere.

But only a few people such as Manager Li, Lu Feng, Gao Zhiwei, and Zhang Fengxia know that the factory is almost unable to hold on, and this money-burning war cannot afford to play.

With the opening of Wahaha and another bottle, it will be difficult to expand the market.

Zhang Fengxia walked in with the information and said: "Manager Li said, if you can't do it, he will leave at the end of the month, his suggestion is, you go to the southern market to raise funds, special funds can no longer be moved, we are in the headlines every day, there have been some important newspapers publicly criticized, not to criticize us, but to criticize those places." ”

Lu Feng's original plan was to raise a sum of money after this wave was carried over, and whether he could go public or not depends on Gao Zhiwei and Du Qifeng.

"Now the financing is too lossy, according to the valuation, the other party does not buy it, according to the market value, we have lost too much. Lu Feng cocked Erlang's legs, lit a cigarette, and stopped talking.

Zhang Fengxia looked at him and asked, "You can't help it?"

"Well, there's no trick, you can give me a trick. ”

She never believed this kind of nonsense, since Lu Feng planned another bottle of this level of marketing, Lu Feng has an indescribable aura in Zhang Fengxia's eyes.

Even her teacher Pete called her excitedly and kept talking about this marketing incident.

"I have to go again, I am looking for money every day in addition to looking for money, where did the original team in Taiyuan talk about?" Lu Feng asked.

"Do you still have the idea of investment promotion policy?" Zhang Fengxia reminded: "We are already an old man in attracting investment, and now the whole country knows that we take preferential treatment in major provinces, and those people in the investment promotion office say that we are policy beggars." ”

"The beggar who can get food is not an ordinary beggar, now it is different, we are the largest enterprise in the beverage industry, and the development prospects are very good. Lu Feng patted his thigh and said, "After this hurdle, the master is still the master!"

"Then how much are you going to ask Taiyuan?"

"I have to give 20 million, and it can't be a special fund!" Lu Feng said with a confident smile on his face: "Isn't he going to fight a price war, isn't he going to burn money, I'm going to play with him, I'm afraid he can't afford to play, you are ready to prepare, and you will travel with me the day after tomorrow." ”

"Ah, I'm on a business trip again?" Zhang Fengxia said with some dissatisfaction.

"Let's be a golden partner, besides, you have become more and more familiar with the factory recently, and you have begun to take care of some things, this is a learning process, after this matter passes, next year will begin to collect, I will leave it to you!"

"Really?"

Lu Feng nodded, Zhang Fengxia was indescribably excited, at her age, if she could take the lead in the grouping of a company and integrate departments and resources, this experience and resume would be a gilded business card.

Lu Feng didn't speak, but he knew in his heart that this was a blank check, and when the time came, it would still be headed by Gao Zhiwei and Du Qifeng, and these two people were here, so he was more relieved.

In the evening, Lu Feng picked up Duoduo from the kindergarten, bought vegetables, pushed open the door, saw Jiang Xiaoyan sitting on the sofa, and saw the father and daughter coming back and wondered, "Why is it so early today?"

"There's nothing wrong with the factory. Lu Feng handed over the dishes and asked, "Why didn't you go out to play cards in the afternoon?"

"Don't play, I don't know how to play, I lost ten yuan last time, and now I'm still distressed, in the past, it was a month's salary for washing dishes. ”

Lu Feng looked at her like this, maybe she would not be able to become a rich woman who spent a lot of money in her life, Duoduo fiddled with a lot of dolls, the big windmill was playing on TV, and Jiang Xiaoyan's busyness came from the kitchen.

Everything around him is kind and relaxing, Lu Feng sat on the sofa and unconsciously began to think about what he should do in the next few years, this home has been propped up.

Even if the factory collapses, Lu Feng can ensure that their mother and daughter live a life that is more superior than ordinary people, but standing on the cusp of this era, it is impossible not to be itchy.

The profit of food is limited, even if it is 300% profit, it is impossible to make Bill Gates, Lu Feng silently calculated in his heart, even if it is operated to 30 years, the value of Jiamei Food is estimated to be two or three hundred billion, which is the normal value of a first-class food group.

The majority accounts for 5% of the shares, Lu Feng diluted 30% to the management, and he still has 65%, after this period of time, he must raise funds, otherwise the funding gap is not blocked by Lu Feng, and it is expected that the equity will be transferred at 20% to 30%.

After a rough calculation in his heart, Lu Feng muttered: "By 2020, I will only be worth sixty or seventy billion?"

As an outstanding young entrepreneur in his thirties who was worth more than 2 billion yuan in his last life, he was a little unacceptable to this result, and he was completely sorry for his identity as a reborn.

"It's time to eat!" Jiang Xiaoyan put a bowl of rice in front of Lu Feng and said, "What do you think?

"Nothing, by the way, I have to go on a business trip in two days. ”

"I'm on a business trip again, didn't I just come back a few days ago. Jiang Xiaoyan was a little dissatisfied, in this month, he didn't even stay at home for ten days.

"Those days were in the factory to inspect, I haven't been there yet, who knows what the people are doing, this time it's going to Shanxi, it won't take a few days, just a week." ”

"Just enough to spend, what's the use of making so much money, don't worry about food or clothing, every day people are busy for money. Jiang Xiaoyan muttered.

"You can change to a big house, or you can change to a luxury car, Daben, Bentley or something. Lu Feng ate and asked tentatively, "Do you like the south, do you like the sea?"

"Northern landlubbers, what are you doing in the south?" Jiang Xiaoyan thought for a while and said: "Feilong Company knows no, Li Feilong and his wife, divorced a few days ago, swimming with her lover in Beidaihe, I heard that she was like a foreigner, so she wore a milk cover and small pants, and she was a dead person." ”

"Hahaha!"

Lu Feng was amused by the gossip of a group of women in her village, and said, "We can buy a villa by the sea and play like this every day." ”