Another bottle?

The marketing manager was a little surprised, but he still nodded, secretly wondering in his heart, it seems that Mr. Lu has decided, he sometimes feels that he is completely dispensable, anyway, Mr. Lu's marketing plan is not changed at all, they can implement it.

Lu Feng went back to the office and took out the plan of 'one more bottle', looking at this plan with some emotion, Lu Feng let it be launched more than ten years ahead of schedule, and several major beverage giants fought a price war back then, and drank another bottle until he vomited.

Every time you open a bottle, you have a scratch-off feeling, like gambling, giving people an indescribable surprise, and this marketing ploy is definitely the pinnacle of beverage history.

Zhang Fengxia sorted out Wahaha's marketing materials, walked in with a large number of folders, put them on the table and said, "Do you want to see these?"

"What's that?"

"Collected some commercial marketing details of Wahaha. ”

"If you don't look at it, it's useless. ”

"I think it's really not very good for you to win, people have prepared at least 40 million in cash, even if you use money to smash it, you can be stoned to death, now you only ask for stability, no one can let you go out of business in three or five years, conservative is sometimes the best offense. Zhang Fengxia pressed her hands on the table and said: "This is what my teacher Pete told me, he said that 90% of the businessmen in this world kill themselves by themselves. ”

"That's why students like you are taught. Lu Feng stood up and said: "In my world, there is only attack, always charge, go to the conference room." ”

Zhang Fengxia looked at his departing back, and had an indescribable feeling in her heart, there were only two ends for Lu Feng, one was to become a legendary figure, and the other was like a meteor, crossing this era.

In the conference room, the deputy director can no longer be seen, Gao Zhiwei introduced the situation, including the production of the factory in Zhengzhou, Manager Li said about the transfer of funds, and the marketing department made a report on the current situation in several provinces.

"The recent products, the day after tomorrow are all distributed to the major factories, as soon as possible production, as soon as possible to arrange the goods, this one more bottle of activity, for Wahaha to do activities in the province, to improve the winning rate, my request is, three bottles of two bottles of the winning rate, this profit I calculated, there are more than ten percent, at the same time, advertising to keep up. ”

"In the early stage, I made large banner advertisements and wall fonts, and painted the advertisements on the walls of the village with paint, lowered the price of small cans, and implemented the activity of buying three and getting one free at the terminal, and directly hit the banquet table in the countryside. ”

"Fourteen million, I want you to spend 10 million in a month, didn't he choose Anhui, Hunan, Shandong, mainly to attack the market in these three places. Lu Feng looked at the marketing manager and said: "This 10 million smashes down, such a big discount, if the market share of the three provinces is pressed down by the other party, the marketing managers of the seven factories will all give me the go, and the urban market share will not go up, so I will go to the rural market." ”

"Recently, our products have been copied a lot, and recently Camry Cola is going to be listed, pay more attention!" Lu Feng looked at Gao Zhiwei and said: "Spend money to hire so many lawyers, don't be idle." ”

"Recently, I have been submitting a complaint, but I am still arguing in the place of ownership, the other party said that it is in Hangzhou, we say that it is here, this matter will not be a head for a while, the other party has sued us 37 times, and there are many companies suing us, I chatted with the legal staff yesterday, adding up to more than 100 cases. Gao Zhiwei's face was full of helplessness, it can be seen how far the situation has become, it is estimated that there is only such a family as Jiamei Food in the country.

"There are more lice and I am not afraid of bites, the most important thing now is the market, and the local market will have another bottle of activity to lower the winning rate. Lu Feng took a deep breath, silently calculated in his heart, and said, "Keep it at about forty percent, pay attention to the cost." ”

Now the two have completely killed the red eye, according to some newspapers, both sides are fighting to the death, this time the two sides have used all the means they can use, once they lose, one side will quickly acquire the market, form an absolute advantage, at least can suppress the development of the other side for three to five years.

Jiamei Food is known as a lawsuit-ridden enterprise, like a small tree in a storm, dangerous but not falling, many newspapers even openly questioned what kind of people stand behind Jiamei Food.

Wahaha's marketing has been carried out for three days, and the response in the market has been very good, and the sales volume has increased by 29% in three days, the announcement of this data has made everyone stunned, and some people estimate that Wahaha will burn these tens of millions of expenses, not only can smash Jiamei food, but also make Wahaha's market value reach five to one billion yuan.

Last year, Wahaha's sales data exceeded 100 million, and the market valuation was 270 million.

The ancients are absolute, and it is not known if there are those who come later.

Some people who are interested in business are waiting for Jiamei Food to make a move, and even some professors who study business are waiting, but they are not optimistic about Jiamei Food at all, and even sneer.

Even Gao Zhiwei and Zhang Fengxia, who knew about Lu Feng's whole process, were a little skeptical, this routine was too simple, that is, to send drinks.

When the first batch of products was sent to the market and appeared in various commissaries, supply and marketing cooperatives, and street supermarkets, at about nine o'clock in the morning, a young man walked into the supermarket and wanted to buy a few bottles of drinks.

"Buy this, this one has a prize. ”

"Award?"

"New products, activities, there is a chance to win, if you open the cap and write another bottle, you can give you a bottle for free. ”

"For free?"

A few minutes later, the young man walked out of the supermarket with six bottles of drinks without lids, his mouth almost smiling.

This scene is being played out in three provinces at the same time, but the probability of winning the lottery in the northern market is a little lower, and this kind of gambling marketing means makes everyone want to give it a try.

At ten o'clock in the morning, the market feedback was two words, it exploded!

Jiamei Food's drinks are selling like crazy, some stores with little stockpiling have been sold out, and people are saying that they may get several bottles for the price of one bottle.

Seven telephones were set up in the office of the marketing department, and the marketing manager rushed out of the office in the morning, and the whole person was excited like a child, wanting to push open the door of Gao Zhiwei's office.

"Mr. Gao, the major factories reacted, the sales exploded, and the market exploded!"

"Really, how much did it sell?"

"In the morning, they sold the usual three days' volume, and they are still growing, they have begun to increase production, and the feedback effect of agents at all levels has exploded, and the sales volume of our factory has also exploded this morning. ”

A look of excitement appeared on Gao Zhiwei's face, he was still worried that the money would be smashed last night and there was no reaction, but he didn't expect the effect to be so obvious.

"Here's the sales chart, here's the contrast. ”

"The market share has surpassed Wahaha. Gao Zhiwei looked at the form and laughed, rushed out of the office, and headed towards Lu Feng's office.

Along the way, all the offices were surprised by what happened, what was Gao always stimulated, crazy?

"Mr. Lu, Mr. Lu, we have overtaken, we have overtaken, and the market share has surpassed!" Gao Zhiwei shouted loudly.

"What?"

"Our market share has surpassed Wahaha?"

Everyone began to cheer, and the voices of excitement in the corridor came and went.

"What's wrong?" Zhang Fengxia pushed open the door with a puzzled face.

"What about Mr. Lu?" Gao Zhiwei rushed into the office, almost slapped his hand on the desk, and shouted: "Our market share has surpassed!"

"What? Zhang Fengxia's face was full of shock.

"Which province?"

"Just those three provinces!"

Zhang Fengxia's first reaction in her mind was impossible, absolutely impossible, according to market research, the smallest gap between these three provinces is also about three percent, don't underestimate this three, it may represent millions of products behind it.

Tied overnight?

"How much exceedance?" Lu Feng asked with a smile as he looked at him.

"0.12 percent, 0.05 percent, 0.01 percent. ”

"Don't be too excited, it's normal to overtake, if the other party doesn't learn our marketing methods, the gap will get bigger and bigger. Lu Feng took a sip of the teacup very indifferently.

Zhang Fengxia stood at the door, she felt that everything seemed to be under his control, he was not a little surprised, and there was no trace of panic before, and his plain eyes were extraordinarily deep, making people unable to see the bottom.

A person who is not emotional, makes people feel terrible.

With the news came out, people across the country who paid attention to this matter were shocked, and it was tied overnight, which was a slap in the face for those professors and scholars.

In Wahaha's conference room, there was deathly silence, and many people had high blood pressure.

............

"Welcome to the noon news, the latest news, the market share of all products of Jiamei Food exceeds Wahaha, and it has become the largest food company in the country. ”

The news swept through the industry like a tornado, and such a marketing campaign can definitely go down in the history of beverages, with such a scale and speed that people have no time to react.

Now there is a choice in front of Wahaha, can you come up with the same marketing plan as this kind of activity, if you can't come up with it, there is no point in the follow-up, there is another option, directly copy Lu Feng's plan!