Chapter 719: The Fit of Domestic Wheat (Part I)
"Jiagu is really a company that does big things. ”
As soon as the "well-known" reporter Wu Lei stepped into Henan Province, he heard about Jiagu's big move to disturb the province's agriculture.
However, having tasted the sweetness, he can't wait for Jiagu's "great achievements" to be more, so that his series of reports can be more abundant.
As for his peers laughing at him for just touching shit luck, Wu Leifu laughed. When they said this, they didn't know how much they envied themselves for becoming Jiagu's "royal reporter".
The only thing that bothered him was coordinating the focus of the story.
No, his first interview in Yu Province hadn't even started, and Chairman Qin of Muyuan Co., Ltd. hurried over.
He knew that Muyuan was a related partner of the Jiagu system, and the pig breeding business of the Jiagu system was indeed worthy of a large report. Unfortunately, he came late.
"Reporter Wu, are you saying that the topic of the next report has been decided?"
Wu Lei smiled and said, "Yes." ”
"What's the theme?"
"It's Kagaku's wheat industry. ”
Chairman Qin stared at him for a moment and said, "Are you sure for yourself?"
"How can I be sure for myself. Wu Lei shook his head and laughed twice, and said: "It was promoted by Jiagu Grain and Oil Company, isn't this Jiagu's wheat products on the market?"
In fact, he did not shirk it.
Although his series of reports had the full support of Kagu, in turn, the initiative fell into Kagu's hands.
Jiagu people are not stupid, where they can't see the publicity value of the series of reports, they will naturally make the best use of it.
On the other hand, as soon as the name of Jiagu Grain and Oil was raised, Chairman Qin's heart was a little colder.
Muyuan shares can only be regarded as a side with Jiagu, but Jiagu Grain and Oil is Jiagu's biological son, no matter how you look at it, it is the son of the first.
Why is it so hard to rub the light?
Wu Lei didn't care about the lost man, and when he learned that Qi Zheng was also here, he went to "worship the pier" first.
Qi Zheng was not surprised that the first theme of Wu Lei's "Central Plains Chapter" fell on the wheat industry.
In addition to the publicity needs of Jiagu grain and oil, although Jiagu attaches the most importance to the agricultural service industry cluster in the three major industrial cluster plans of Henan Province, the wheat industry cluster is the first to be completed.
This is because the wheat industry in Henan Province has a profound heritage, although most of the industrial complexes formed before are concentrated but not grouped, and the radiation driving capacity is insufficient, but after a series of Jiagu connections, a high-quality wheat industry cluster was soon formed.
From the China Seed Group, Sinochem Group, to the national grain, Wudeli, Yihai Kerry and other wheat processing enterprises, they have signed contracts with high-quality wheat industry associations, and entered the high-quality wheat industry cluster with coke as the center.
In addition to seriously revising the new high-quality wheat identification standards, wheat purchase and testing processes and specifications on behalf of the industry, the most important thing for the industrial cluster is to promote the cultivation of high-quality wheat varieties and the deepening of planting technology.
Among them, it is Jiagu's turn to shine again.
Wu Lei smiled when he heard this: "Jiagu helps competitors improve their planting technology? This is a very interesting attraction, I want to interview their base, do you think it's okay?"
Qi Zheng shrugged his shoulders and expressed his disapproval: "I don't think it's okay to do it, and it's not that I agree." You can try, but don't get your hopes up. ”
Because Wu Lei showed the ability and enthusiasm of the spokesperson of Jiagu's media circle, Qi Zheng explained to him a few more sentences, saying: "Your series of reports is very popular, but what is the benefit of them being interviewed? Is it difficult to talk about how much Jiagu's skills are needed? This is not to promote yourself but to recruit blackmail......
Wu Lei thinks about it, and he doesn't worry too much, if he can succeed, it's good, if he doesn't achieve it, after all, his focus is always on Jiagu.
Still seeing the big from the small, he put the entry point on a very powerful wheat planting technology - wheat three-dimensional uniform sowing technology.
As the saying goes, "seven points of seed, three points of management" is enough to show the importance of wheat sowing technology.
The three-dimensional uniform sowing technology of wheat is a new technology for high-yield cultivation of wheat, which breaks the tradition of wheat row sowing, changes the traditional strip sowing of wheat to three-dimensional uniform sowing, changes the traditional seeds directly sown into the soil to evenly sow and then covers the soil finely, so that the seeds in the whole sowing width are covered with deep soil, which is more conducive to the emergence of seedlings neatly and consistently; the traditional strip sowing in rotary tillage and sowing separate operations are changed to one operation; the traditional strip sowing is changed to the separate operation of sowing and suppression in the traditional strip sowing to be completed at the same time......
"The three-dimensional sowing technology of wheat is not the first thing we Jiagu proposed, or even the first to practice. But the most mature application must be our Jiagu. When a Jiagu agronomist met Wu Lei, he said: "We are the first unit in China to jointly transform a three-dimensional uniform seeder, which can complete 7 processes such as fertilization, rotary tillage, sowing, suppression, and soil covering at one time. You see, after the mechanical fertilization, immediately rotary tillage, so that the fertilizer is evenly distributed in the soil; in the soil after rotary tillage, the seeds are evenly sown through the seed row board, and then pressed, to ensure that the seeds are in the same soil layer that is solid; then the soil is evenly and finely covered on the seeds through the conveying system, and finally the second suppression is carried out to complete the whole process. ”
"Now our wheat base in Jiagu is promoting this technology, the same variety, wheat three-dimensional uniform sowing technology than the traditional sowing technology at least 10% more yield, the Henan provincial government has also identified this technology as one of the most worthy of promotion of wheat method......
Wu Lei and his team, yes, are the team - after getting the double care of Jiagu and his own company, his team even has a camera crew to follow, and if necessary, he can also carry out aerial photography, which can be described as a shotgun change.
Wu Lei looked at one point after another, and asked the agronomist from time to time, trying to understand the connotation.
Naturally, agronomists do not tire of explanations.
"Can you really understand?" asked the cameraman, who was a little unaccustomed to Wu Lei's meticulousness.
Wu Lei just smiled slightly and said, "I see it differently from you." ”
"Where do you see the difference?"
"You see Kaya is growing wheat, right?"
"Hmm. ”
"I think they are 'planting' happiness on the table of Chinese people. ”
The cameraman looked confused.
Wu Lei smiled but did not speak.
Many media like to dig up negative food safety problems, which subtly leads consumers to characterize all domestic products as inferior products, and instead gives foreign agricultural products the opportunity to define high-quality products under the blue sky and white clouds.
This kind of consumption concept is not a short-term development, it requires agricultural product companies and the media to use practical actions to win back the trust of consumers.
That's what Wu Lei did. Rather than revealing the dark side, he prefers to tell the Chinese people which domestic foods are safe, not inferior to foreign ones, and trustworthy.
Shouldn't the high-quality wheat grown from the Central Plains come from the local soil and climate at that time, and it should not be more suitable for the appetite of the Chinese people than the foreign wheat that crosses the oceans and seas?
......