Chapter 718: Big Advertising "Serial" (2/2)
Many people find Gaya scary because of its growing sales volume, increasing production efficiency and technological innovation, or industry-leading profit margins......
To be honest, Qin Yinglin occasionally felt that Jiagu was quite perverted.
But not because of the above reasons, but because of Jiagu's "entrepreneurial" spirit.
He had heard Wang Yuye, the big housekeeper of the Jiagu system, say at a forum - the Jiagu system may be regarded as a combination of a bunch of startups, and each major product line can be regarded as an entrepreneurial project. The construction of each agricultural base is an entrepreneurial project, the construction of each factory is an entrepreneurial project, each subsidiary is an entrepreneurial project, the circulation and sales system is an entrepreneurial project, foreign investment is an entrepreneurial project, and open cooperation is also an entrepreneurial ...... We may not be light, but we are always on the road.
Many companies may not be one-thousandth of the scale of Jiagu, and they have gradually forgotten the attitude and vision of doing things when they started their business, and thus gradually declined. Jiagu now sits firmly on the first throne of domestic agriculture, most of its business has developed relatively smoothly, Jiagu people still regard every single part of the business as a business to do, never feel "satisfied", and are still constantly exploring and innovating.
In fact, this is the point that all opponents should fear and respect the Kaya system the most.
At least, Qin Yinglin felt that it was difficult for him to do this.
Muyuan shares are not compared with Jiagu, but compared with Jiagu Agriculture and Animal Husbandry, a subsidiary of Jiagu, the scale is not at the same level at all, but he already feels quite "satisfied".
Muyuan's "entrepreneurship" has come to an end, and it is time to taste the taste of harvest.
Because of Jiagu's shareholding, Muyuan shares turned down the opportunity to become the first listed company in Henan Province after the official opening of the IPO, but after another year, he still could not resist the temptation to go public - more than a month later, Muyuan shares will be officially listed on the Shenzhen Stock Exchange.
In such a short period of time, the pig farm can not be increased, and the pigs in the pig farm are even less likely to skyrocket, if you want to hit a higher market value, Chairman Qin looked around and found that only the trump card of Jiagu was left.
"Rub the light?" Qi Zheng was puzzled for a while.
Qin Yinglin's expression was a little weird, and then he whispered, "Didn't I hear that your 'royal' reporter is coming to Yu Province?"
Qi Zheng was stunned, but he was speechless and helpless.
The "queen" reporter he said was the rookie reporter Wu Lei.
Although he is a rookie, he is indeed very capable. His series of reports on Jiagu is not of low grade, no matter what level of media he is, he will not lose points. Furthermore, readers love the story.
This rookie reporter has completely emerged, and because his battle for fame is inseparable from Jiagu, he is also known as Jiagu's "royal reporter".
If someone might be beaten, it's hard for Qi Zheng to imagine why the series of reports about Jiagu has been quite popular for so long, uh, or more and more popular.
Chairman Qin laughed twice and said, "Do you know where the best thing about this series of reports is?"
"You say. ”
"People like to see how Kaya produces and processes ingredients gifted by nature, not really to record and decipher, but to evoke a good memory of food security......
Qi Zheng was speechless, sighed, and said, "If you say that, I don't know whether I should be happy or sad." ”
Chairman Qin smiled understandingly.
In the series of reports, Wu Lei's favorite is to see the big from the small, starting with the source production full of mystery in Jiagu, mixed with the sweat and tears shed by countless Jiagu people whose fate has been changed, but the core is only one point - an incomparable sense of security.
In recent years, although Jiagu has set an excellent example, there are still frequent incidents related to food safety such as clenbuterol, dyed steamed buns, and gutter oil, which is the most unsafe food in China's history, and it is a China that urgently needs to regain its conscience.
Therefore, although Wu Lei's series of reports has developed into reports + videos, and has been jokingly called a "large-scale advertising drama" by many netizens, the click-through rate remains high.
Quite simply, in this series of reports, Chinese people can see that when irrigation water is as clean as drinking water, when the soil is used with organic fertilizers, when biological control methods replace pesticides...... Where else can there be so many food safety problems? From Jiagu, you can enjoy the delicious food on the tip of your tongue without trembling and worrying about poison coming from your mouth.
Qin Yinglin is interested in the high popularity of this series of reports.
Who doesn't want to know which foods are the safest?
Although the overall level of food safety in the country is improving, trust cannot be rebuilt.
Riding Jiagu is a shortcut.
For example, in the series of reports "Desert Chapter", there is a blockbuster report, and the title makes people not pay attention to it-
"The Economy of Jiagu Desertification Control: Green Desert Puffs Up Pockets Hard Men"
The article links the amazing effect of Jiagu Cistanche with the frequency of "appearance" of the yellow sand in the sky is becoming less and less, the number of days in the blue sky is increasing, and the desert has become a green idyllic paradise, and at the end, he said: "Our consumption of Cistanche is to help Jiagu's sand control produce economic benefits, and help the green cover the long barren sand that used to spread wildly......
When Chairman Qin first saw it, he was dumbfounded.
This...... Really...... It's a bit too shameful!
However, it is because of this "shameless" report that in this country where underwear and aunt towels are shy, a wave of cistanche has been set off. The cistanche product of Zixing Pharmaceutical, an affiliated company of Jiagu, has become a popular product.
When he was asked why he knew so clearly, he also wanted to try it, only to find that the cistanche of Jiagu meat on the market was already rare, so he had to turn to Jiagu for help.
Qi Zheng's gaze became meaningful.
Chairman Qin is very open-minded, a middle-aged man of his age, what's wrong with proper supplementation - the main thing is that Jiagu Cistanche is really reassuring and easy to use.
Ahh
"Jiagu also has shares in Muyuan, and now that it is about to be listed, it is not too much to help expose it. I don't expect to be in short supply like Zixing Pharmaceutical, but it would be good to build momentum before going public. "Qin Yinglin is serious.
Qi Zheng waved his hand, and said tiredly: "I don't interfere with the selection of other martial arts reporters, you go and communicate with him." ”
"Gotcha. Then let's write a pig raising report first, and the title is tentatively set on this - "The Weight of a Pig: The Great Law of Jiagu Pig Breeding", it is important to highlight that Muyuan is a member of the Jiagu system...... "Chairman Qin said, praising his ability to name and striking praise.
Qi Zhengqiang resisted the urge to complain, and slandered in his heart: Are you sure that such a title is a momentum?
......