The bidding meeting for commercial land in the provincial capital opened as scheduled, and the bidding team of Changda Real Estate Company led by Guan Yuntian and Lao Xue arrived at the venue in advance. In the huge exhibition hall, there are not only pictorial text descriptions of the plots, but also the large screen on the wall also scrolls to broadcast the video and audio commentary of each plot.

"It is worthy of being a provincial city, and the scale of this land auction is much larger than that of prefecture-level cities!" Lao Xue sighed.

"Yes, there are seven or eight million permanent residents, and the permanent population of ordinary prefecture-level cities is only 1.8 million, which is incomparable. "Guan Yuntian said.

At nine o'clock in the morning, in the conference hall next to the convention and exhibition center, the land auction officially began, the host first talked about the bidding rules to be repeated in each auction, and then introduced the general situation of the listed plots, and then, the auctioneer came to the field to preside over the bidding.

It was early winter, the outdoor wind was cold, and the indoor atmosphere was deserted, according to the private discussion of the participating developers, this auction was not only less popular than in the past, but also the number of participants was reduced.

Because there are more plots of land for auction and resources are relatively abundant, Guan Yuntian discussed with Lao Xue and decided to wait and see in the first few rounds and not participate in the auction for the time being. In fact, the two parcels of land auctioned in the morning did not have Guan Yuntian's favorite target.

After lunch, Guan Yuntian and his entourage went to the exhibition hall a few more times, and in the temporary rest area of the convention and exhibition center, Guan Yuntian and the other five people sat down and waited to participate in the afternoon auction.

"Judging from the display of these plots, which parcels of land do you think are suitable for Changda Real Estate Company?" asked Guan Yuntian and several colleagues.

Lao Xue has participated in many land auctions, and he is almost an expert in this regard, "The sixth, eleventh and fifteenth listed plots, I think it's good. ”

"Tell me your reasoning?"

"According to the principles agreed upon in advance, first, the plot area is moderate, second, the location can not be too biased, third, as little as possible to be constrained, fourth, with a certain appreciation potential, I have made a comprehensive comparison of more than 20 pieces of land listed, and there is no plot that can meet the above four conditions at the same time. Lao Xue analyzed.

"What does Mr. Xue mean is that these three lands are relatively the closest targets to our conditions?" Guan Yuntian said.

"Yes, since there is no plot of land that is completely satisfactory to us, we can only choose the target that is closest to the conditions. ”

"Well, the sixth plot, with an area of about 200 acres, is located within the outer ring, and the value-added potential is okay, but the planning department requires that the high-rise residential buildings in the project cannot exceed half, which is a restrictive condition. Lot 11, the area is also relatively moderate, and there are no restrictions from the planning department, but it is located outside the outer ring road, the location is not ideal, and the appreciation potential is uncertain. As for the No. 15 plot, it is not far from the center of the city, the location is very good, and there is no restriction from the planning department, and the appreciation potential is naturally not said, the only regrettable thing is that the area is only about 100 acres. Is that the case?" Guan Yuntian analyzed.

Lao Xue nodded in agreement, "Except for these three plots of land, I think the other plots are further away from the conditions we have stipulated." ”

"Yes, to measure whether a certain piece of land is suitable for Changda Real Estate Company, we must first look at its conditions, but the conditions are formulated in advance, at that time we do not know the specific situation of the listed land, so when choosing the target suitable for Changda Real Estate Company, you can combine the conditions formulated in advance with the specific situation and consider it flexibly. ”

"What does Mr. Guan mean is that you can put aside the conditions set in advance and flexibly choose the bidding target?

"Of course, you can't be blind, you have to circle one

scope, bidding should be targeted. ”

Lao Xue shook his head, "Even so, apart from the three plots mentioned above, I haven't seen any land that is more suitable for Changda Real Estate Company." ”

"I think plots 9 and 18 are also good. "Guan Yuntian said.

"Oh, are there any characteristics of these two lands?"

"Yes, these two lands seem to be inferior when measured by the conditions we have set, but they do have more outstanding advantages. Lot 9, although not within the outer ring, seems to be in general location conditions, appreciation potential is uncertain, but it is about 300 acres of area, close to the provincial development zone planning of the living business district, there is no government department restrictions, I think this is a unique advantage, with the development zone more and more permanent population, the appreciation potential here should be expected. Guan Yuntian analyzed.

"However, the location of Lot 18 is a bit remote. Old Xue said.

"Lot 18 is located south of the outer ring, the location is a bit off, but you look at its surrounding environment, it is between the southern hills of the provincial capital and the outer ring, it is said that the southern hills will be planned as the back garden of the provincial capital, where the largest botanical garden in the province will be built, of course, that may be three or five years later, the key now depends on what the starting price of this land is, there are several developers competing. "Guan Yuntian said.

"In other words, the scope of our circle is the sixth, ninth, eleventh, fifteenth, and eighteenth plots, and the afternoon auction is about to start, let's go in." ”

At around 4 o'clock in the afternoon, it was the turn of the No. 6 plot to bid, and the auctioneer announced that the starting price was 1.5 million yuan per mu of land, and ten developers, including Changda Real Estate, raised their cards to follow, "In order to save time, from the second round, each company will bid directly." The auctioneer announced.

"We raised the price by 200,000. A representative held up a sign to make an offer.

"We follow. The rest of the houses raised their cards almost at the same time.

"Who bids? If there is no bidding, according to the auction rules, the first company to make a bid is the winner, 1.7 million yuan, once!" the auctioneer reminded loudly.

"Let's add another 200,000. The representative of Changda Real Estate held up a sign to offer.

"Changda Real Estate Company offers 1.9 million yuan, do you follow or bid? 1.9 million yuan, one time!" the auctioneer reminded in a timely manner.

Without waiting for the other representatives to speak, the representative who made the first bid raised his sign again: "Let's add another 100,000." ”

"Okay, the land price has been auctioned to two million, do you want to continue to add two million, once!" Seeing that there was no answer, the auctioneer raised his voice, "Is there any more to be added? Two million, twice!"

"Changda Real Estate adds another 100,000!"

"Two million 1 million! Lot 6 has risen to 2.1 million, and now there is no point in following, it depends on who continues to bid, 2.1 million, once!" After dozens of seconds, the auctioneer shouted loudly, "Two million and 1,000,000, twice!"

"Let's add another 100,000!" At this time, the other eight companies actually withdrew.

"Another 100,000 has been added, and Lot 6 has now risen to 2.2 million, 2.2 million, one time!"

Without waiting for the auctioneer to continue shouting, the representative of Changda Real Estate held up a sign: "Let's add another 100,000!"

As soon as the words fell, the auctioneer raised his voice again, "Changda Real Estate has added another 100,000 yuan, and the No. 6 plot has risen to 2.3 million!

After a long time, there was no response, and the auctioneer held the auction hammer and shouted loudly: "Lot 6, 2.3 million, once!2.3 million, twice!2.3 million, 3----

The last sound, deliberately dragged the tail note very long, and then slammed the auction hammer down, and announced: "Lot 6, Changda Real Estate Company sold at a unit price of 2.3 million!"

Later, it was learned that because of the impact of the financial crisis, the inventory of various real estate enterprises increased rapidly, and the enthusiasm of developers to take land was generally not high.

Near the end of work, the last auction of the day is the ninth plot, many developers for the outer ring of the land is not very enthusiastic, this kind of land in the development zone, even more people are not interested, so, the auctioneer announced the start of the auction, there are few followers, the original starting price of 1 million, after several rounds of not fierce competition, Changda Real Estate Company with a unit price of 1.5 million bid.

Because the No. 9 plot of the development zone, which is also located outside the outer ring of the No. 11 plot, in the bidding process on the second day, Guan Yuntian showed a lot less interest, although the competition was not fierce, the representative of Changda Real Estate Company followed two rounds, under the instruction of Guan Yuntian, he took the initiative to give up the bidding.

However, for the No. 15 plot, which has a good location but an area of only about 100 acres, Guan Yuntian is determined to win. He believes that the No. 15 plot is not far from the city center, the location is quite good, and the planning department has no restrictions, it can be made into a boutique high-rise community, Changda real estate to the provincial capital, is a newcomer, needs such a small and fine project, for the company to win a good reputation.

The starting price of the No. 15 plot is 1.8 million, after all, the location is good, and as soon as the auctioneer's voice fell, there were sixteen or seventeen representatives of real estate companies who raised signs to follow.

In the bidding stage, after only three rounds of competition, the price quickly rose to 2.6 million, but at this time, only five of the sixteen or seventeen competitors at the beginning remained.

"Lot 15, the current price is 2.6 million, and there are still five competitors, it seems that the bidding will have to continue. Well, two million and six million, one time!" the auctioneer said in a loud voice.

"Let's add another 200,000!" said one of the delegates, holding up a sign to bid.

"The competition has reached a fever pitch, and this deputy has added another 200,000 yuan, and the land price has risen to 2.8 million yuan! What should you do with the others? It is obviously meaningless to follow. "The auctioneer continued to agitate, wishing that the price of the land would be raised as high as possible.

"Changda Real Estate has increased the price by 100,000!"

"Okay, Changda Real Estate has added another 100,000 yuan, to 2.9 million! Everyone, it seems that everyone favors this land, and good things must be sold at a good price, and they are worth the money. In order to set the mood, the auctioneer didn't care if the words were appropriate.

"Our company adds another 100,000. "The competition has become a two-person turn between Changda Real Estate and this company.

Without waiting for the auctioneer to speak, the representative of Changda Group bid without hesitation: "On their basis, we will add 100,000!"

"Ladies and gentlemen, I want to state that the current land price has risen to 3.1 million, can you guess that it can still rise? I don't know, let's wait and see! 3.1 million, once! It is no longer meaningful, if it does not increase, 3.1 million, twice! 3.1 million ----."

"Wait a minute, we'll add another 100,000!"

"On their basis, Changda Real Estate will add another 100,000!"

This is a pre-agreed competition strategy, the purpose is to tell the other party that for the No. 15 plot, Changda Real Estate is determined to win, but from the situation just now, it can be seen that the other party also wants to get this land.

Since it has reached this level, Guan Yuntian instructed the bidding representative to hold on and not give up no matter what!