Chapter 1107: Bitter Celebration Wine
At the end of March, in the banquet hall on the second floor of the Graceland Hotel in Shenzhen, a very lively celebration banquet was being held, and the protagonists were Tian Song, the director of Chunmei Electronics Factory, and Xu Fuguo, deputy general manager of Shenzhen Electronics Group.
Originally, Ma Fuyuan, the general manager of the group company, was supposed to preside over the celebration party, but he suddenly received a call from the Ministry of Electronics Industry the night before yesterday, asking him to go to Beijing for a meeting, so he had already left by plane yesterday afternoon.
"Ladies and gentlemen, Chunmei Electronics Factory has reached a record high in sales this month, in the three major cities of Beijing, Shanghai and Guangzhou, we have played a beautiful promotional war, in the market share of these three cities, all ranked first, with a market share of 44%, and the total sales volume has reached the first place in the country!"
"Papapa!" As soon as Tian Song's words fell, the scene suddenly burst into warm applause.
In the past half a month, almost half of the sales channels and manpower of Shenzhen Electronics Group have been taken out, Chunmei brand tape recorder has finally become the first monthly sales volume in the tape recorder industry, and the market share in Beijing, Shanghai and Guangzhou has been as high as about 60%, which is the ultra-high market share that has never appeared in the domestic tape recorder industry, whether it is Yanwu Group or Duan Yun's Tianyin Electronics Factory, the market share in Beijing, Shanghai and Guangzhou is only about 40%, and it has never exceeded 50%.
It is precisely because of this that Tian Song, the director of today's Chunmei Electronics Factory, is full of red light, particularly proud, wearing a straight suit, and his head is also smeared with hair wax, looking radiant.
“...... In this national promotional activity, our company has received strong support from the group company, especially the brother units within our group, which have given our factory a great help, and I would like to express my gratitude to you!"
Tian Song said and bowed to the people sitting at the banquet.
"Congratulations!"
Seeing this, everyone also picked up the wine cup, and Tian Song, Xu Fuguo and others raised their glasses to celebrate.
After a glass of wine, Xu Fuguo also stood up at this time and said to everyone: " Ladies and gentlemen, today is also a memorable day for our group company, all along, our group company is based in Shenzhen, relying on the mainland, to the world three points and one line development strategy, and the domestic market, has always been our group based on the foundation, the group company will be in the next step, the establishment of television, cassette recorder, telephone three products based on the supporting consortium, referred to as the three supporting consortium, the tape recorder industry has been one of the key development projects within our group......"
"Wow!"
When Xu Fuguo said this, the scene once again burst into warm applause.
Most of the guests present are manufacturers of tape recorders, telephones and televisions or related supporting enterprises, who hope that their enterprises can obtain the resources and support of the group company, and the promotional activities of Chunmei Electronics Factory in Beijing, Shanghai and Guangzhou have indeed inspired the morale of other subsidiaries of the group, so that they can see the abundant resources and strength of Shenzhen Electronics Group.
“...... In the next step, our group company will introduce more advanced production lines and equipment from abroad, and at the same time, we will also convene outstanding talents at home and abroad to establish the technology research and development center of our Shenzhen Electronics Group, so as to win a strong core competitiveness in the market for our group company!"
When Xu Fuguo said this, his tone was a little high-spirited, when he followed Ma Fuyuan to Shenzhen, he has been thinking about doing something earth-shattering here, although it is still far from the goal, but at least the victory of the Chunmei Electronics Factory promotional activities made him full of hope for the future.
"Well said!"
"Director Xu has worked hard!"
"Director Xu, I toast you!"
At the banquet, everyone stepped forward to toast Xu Fuguo, showing great enthusiasm.
In fact, it is not that Xu Fuguo's prestige in this group is high, but everyone also hopes to be able to obtain the group's resources like Chunmei Electronics Factory, so that their respective enterprises can also be prosperous.
"Director Tian, I also toast you!"
"Lao Tian, let's go one of the two!"
After everyone toasted Xu Fuguo, the directors of several enterprises came to Tian Song's side and talked with a smile.
"Thank you for your help to our Chunmei Electronics Factory this time, I will make a glass of myself first!" Tian Song at this time first put the wine in the cup, drank it all, poured it and touched it with everyone and said: "The future of the group depends on everyone, today our factory can achieve such good sales results, are the result of everyone's collaborative help, I would like to thank you on behalf of our 1900 employees up and down the factory!"
"Lao Tian, now that your factory is in the limelight, the sales volume of tape recorders has accounted for 6% of the national market share, when can the original price be restored, so that we can also return to blood?" At this time, Geng Daping, director of Shenzhen Huayu Semiconductor Factory, said to Tian Song with a wine glass.
Huayu Semiconductor Factory is also a well-known state-owned electronics factory in Shenzhen, the semiconductor parts produced by their factory are of high quality and low price, and they are the supplier of electronic components for many electronics factories in the city.
This time, in order to cooperate with the price reduction promotion of Chunmei Electronics Factory, under the instructions of the leaders of the group company, Huayu Semiconductor Factory has also reduced the price of raw materials for Chunmei Electronics Factory during this time, and even close to the cost price.
Seeing that Chunmei Electronics Factory won most of the market share in Beijing, Shanghai and Guangzhou, he thought that he could restore the original ex-factory price, and even hoped to be higher than the original ex-factory price, so that their suppliers could also earn rich returns.
"Yes, your factory's market share in Beijing, Shanghai and Guangzhou has reached 6 percent, some time ago our factory is also sacrificing their lives to accompany the gentleman, the workers work overtime every day, but if you can't make money, we who are leaders can't explain to the workers in the factory......" At this time, the director of Kairui Electronics Factory also said.
"This ......" Tian Song suddenly looked embarrassed when he heard this.
In fact, this celebration banquet brought a few bitterness to Tian Song.
Although judging from the paper data of this promotional activity, Chunmei Electronics Factory did have a brilliant record and won a record market share in Beijing, Shanghai and Guangzhou in one fell swoop, but in fact, they Chunmei Electronics Factory did not make money in this promotional activity, and even invested nearly 9 million yuan for this, which is completely a loss of money.