After winning the copyright of the "Learn from Me" program, Duan Yun immediately mailed the genuine "Learn from Me" audio tape provided to him by CCTV to Shenzhen, preparing to find an audio-visual company to make genuine audio tapes in large quantities before the Walkman was listed, and then put it on the market as a gift for buying repeaters.

After dealing with these things, the next thing Duan Yun has to do is to contact the endorsement stars of his own company and ask them to shoot an advertisement for the Walkman.

At present, Tianyin Electronics Factory has a total of three celebrity spokespersons, in addition to Cui Jian, there are Pan Hong and Liu Xiaoqing, who also played a very important role in the rapid increase in popularity of their colorful tape recorders.

The big stars of the past two years have not been as high as those of later generations, they are still actors in the system, so Duan Yun can directly find the two of them in Beijing Film Studio.

Because it is a new product, the endorsement contract with Pan Hong and Liu Xiaoqing must be re-signed.

This time, Duan Yun donated 200,000 yuan to the China Charity Foundation in the name of the two, in addition to the donation, Duan Yun also gave Pan Hong and Liu Xiaoqing an endorsement fee of 100,000 yuan each, and the endorsement fee for this product is absolutely sky-high in current China.

Whether it is Cui Jian, Liu Xiaoqing or Pan Hong, they are all very dedicated star actors, this time Duan Yun found the three of them to shoot a TV commercial, and also took a set of 20 photos of product promotional photos, which will be used for newspapers, newspapers and other paper media advertising in the future.

is the so-called one to be born and two to be cooked, plus Duan Yun is now a well-known private entrepreneur in China, so following Cui Jian, Pan Hong, Liu Xiaoqing and other top domestic stars are also people of the same level, and they are all young people of the same age, so these 4 people get along very well when they are together, and after filming the advertisement, they will go to the restaurant to eat and chat together, and the atmosphere is quite pleasant.

Duan Yun knows the importance of these stars to enhance the brand awareness of his company's products, so he has been consciously or unintentionally trying to establish good personal relationships with actors and stars in the entertainment industry in the past two years, Duan Yun even wants to be any figure in the sports world, including the Chinese women's volleyball team "Iron Hammer" Lang Ping, who led China to win the world championship three times, and the leaders of the Chinese table tennis team Guo Yuehua, Jiang Jialiang and Cai Zhenhua, etc., these are all celebrities that Duan Yun wants to include in the circle of friends.

At the same time that Duan Yun expanded his circle of friends in Beijing, the price war in the domestic tape recorder industry has quietly started.

According to Duan Yun's arrangement when he left, Cheng Qingyan immediately notified members of chambers of commerce across the country to carry out price reduction promotions for colorful brand tape recorders, and invested 3 million yuan to subsidize these members.

In China in the 80s, price reduction was almost the only strategy for all enterprises and shopping malls to promote, and Duan Yun adopted "buy and give" this time Promotional activities, where the purchase of colorful tape recorder consumers, at the same time can also receive a value of about thirty or forty yuan of small electric fans, adjustable desk lamps and other gifts, and this activity as soon as launched, immediately attracted a large number of consumers, so that in the first few days of the event, the sale of colorful tape recorders in front of the counter crowds, many customers began to line up in the middle of the night, just to be able to grab the colorful tape recorder with gifts.

At the same time, Tian Song, who had made a bet with Duan Yun, also started a national promotional campaign for Chunmei brand tape recorders.

Tian Song, who has tasted the sweetness in the past two months, has only one goal, that is, to make the Chunmei tape recorder bigger, bigger, and bigger, and at the same time to trample the colorful disc tape recorder under his feet and completely withdraw from the tape recorder industry.

Not only Tian Song, including several other companies in the Shenzhen Electronics Group that had bet with Duan Yun before, also asked to give Chunmei Electronics Factory some support, in addition to reducing the supply price of raw materials, they will also help the salesmen in their own factories to help Chunmei Electronics Factory carry out national sales, and their goal is the same as Tian Song, that is, to completely defeat Tianyin Electronics Factory.

Although some time ago Chunmei tape recorder sales were hot, the market share of the colorful tape recorder produced by Duanyun Electronics Factory was squeezed, but in many cities in China, the colorful tape recorder still has a good market sales share, and in some cities still has a slight upper hand, after all, the colorful tape recorder is a well-known brand in the country, and the after-sales service is much more perfect than the Chunmei Electronics Factory, so there are still many people who would rather spend more money and still buy colorful tape recorders.

This is obviously unbearable for Tian Song and many business leaders of Shenzhen Electronics Group.

After learning that Tianyin Electronics Factory adopted the "buy and give" promotional activities, Chunmei Electronics Factory also adopted this strategy.

In mid-March, Chunmei Electronics Factory began to declare war on Tianyin Electronics Factory in Shanghai, Guangzhou and Beijing.

Only a store in Shanghai Department Store, Chunmei Electronics Factory has stationed more than 50 promotional personnel, the same "buy and give" activities, during this period, Chunmei Electronics Factory salesmen and Shanghai local member dealers of the promotion personnel besieged each other's counters and snatched promotional materials, the smell of gunpowder was unprecedentedly strong, to the most intense time, a tape recorder of more than 300 yuan can only be obtained, small electric fans, adjustable desk lamps, as well as thermos and enamel basins, flashlights 5 gifts, worth nearly 100 yuan.

In addition to Chunmei Electronics Factory and Tianyin Electronics Factory, in order to avoid a large backlog of goods and depletion of liquidity, some other domestic tape recorder companies were also forced to join the price war, so that to the stage of losing money and making money, and at this time the competition is the family background and strength of each enterprise, if any company runs out of food, it has basically been eliminated.

In fact, in later generations, China's home appliance industry can be said to have been shrouded in the terrifying dense cloud of price wars, color TVs, air conditioners, microwave ovens and other industries, one after another, spectacular.

And every price war, the ultimate winner, often have three characteristics, one is the capital strength of the enterprise has obvious advantages, with a strong ability to resist consumption, the second is the technology development ability ahead, its price reduction products are often the enterprise is about to eliminate and peer rivals for a living of the mature type of products, at the same time of price reduction, there is a new generation of products immediately follow up and launch, so that the profits of the enterprise can still be guaranteed, the third is to grasp the timing of the price reduction, there is a more obvious attack purpose and supporting market consolidation measures.

From these three points, Duan Yun's natural electronics factory is obviously the most in line with these three enterprises, especially the second article, their scientific and technological development capabilities are advanced, and the purpose of the price war is to dump the products that are about to be eliminated, and at the same time consume the strength of other enterprises, from this point of view, Duan Yun was the winner from the beginning.

In addition, this price war has also made the domestic tape recorder industry enter an era of low profits......