In the past 20 years, Guan Yuntian has led Changda Group from the initial red brick firing, to the production of cord fabrics, to the manufacture of automobile tires, coal-fired power generation and oil refining and petrochemicals, during which he has also cooperated with the local government's poverty alleviation project to invest in the development of agricultural projects in the northern mountainous areas. Although these industries belong to the traditional manufacturing industry, every step of transformation has its inevitability, which is a wise choice made by Guan Yuntian after judging the situation and thinking carefully, rather than the impetuous act of looking at the mountain high.

At the beginning, of course, the burning of red bricks made money, in the context of the construction of the country, there was no shortage of users, but the industry destroyed land resources, at any time faced policy risks, after a period of operation, in order to avoid risks, Guan Yuntian decisively made a decision to change production, as a result, at that time, Changda company to switch to production cord cloth not long after, the red brick industry was indeed subject to policy restrictions.

Cord fabric and automobile tires belong to the upstream and downstream of the same industrial chain, in the case of cord fabric business to achieve the top three in the country, with capital and market resources, Guan Yuntian naturally thought of the tire business, because tire manufacturing is a high energy consumption project, in the development of tire projects at the same time, supporting the construction of its own power plant. Shortly thereafter, under the recommendation of friends in the financial circle, he intervened in a local oil refining company that was facing difficulties, and through a series of operations, finally completely controlled the petrochemical company under the Changda Group, and developed the scale of the refining and petrochemical business.

Just when Changda Group was doing smoothly in the field of traditional industries, a series of safety and environmental protection policies were gradually tightened, like a rope around the neck of the enterprise, Changda Group felt the pressure, and Guan Yuntian was also keenly aware of the upcoming changes.

Through sober analysis, Guan Yuntian believes that there is overcapacity in the entire traditional industry, and decision-makers can take advantage of the means of stricter regulatory policies to eliminate excess capacity and force enterprises to take the initiative to upgrade their industries. In other words, the traditional manufacturing industry is about to face an unprecedented policy risk.

Rather than struggling in the future, it is better to take precautions now, Guan Yuntian decided to take the initiative, first in the case of the cord fabric project is booming, it will be transferred out as a whole, and then through asset restructuring and backdoor listing and other measures, Changda Group's tire manufacturing, coal-fired power generation and oil refining and petrochemical and other traditional manufacturing sectors will be pushed to the capital market, and then the golden cicada shell is used to let Changda Group quietly get rid of traditional industries.

At the same time, according to the development trend and the suggestions of the think tank, Guan Yuntian decided to actively participate in the high-end manufacturing and real estate development business, and now, Changda Group has made remarkable achievements in the high-end manufacturing industry, not only making the "Changda brand" auto parts well-known throughout the country, but also developing and mass-producing high-capacity batteries with excellent performance for new energy vehicles.

In the field of real estate development, Changda Real Estate Company started from the county seat, almost monopolized the real estate business in Fuyuan County, and then became the leading local real estate development company in Huayuan City.

Along the way, Guan Yuntian has always been a business operator who likes to think and be good at summarizing, and after summarizing and analyzing the events experienced by Changda Real Estate Company in the past seven or eight years, he came to his own conclusion:

First, although real estate development is characterized as a pillar industry of the national economy, it is also facing cyclical policy control risks.

Second, although the industry has been very hot so far, from a long-term perspective, in the near future, the real estate industry will eventually return to normal, and at that time, it will be quite good to maintain a low speed of development, after all, housing is a high-value consumer durable;

Third, based on the above two points, Guan Yuntian believes that Changda Group should devote all its resources

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For the development of high-end manufacturing and service industries, taking advantage of this regulatory cycle, he intends to withdraw from the real estate development industry, and will free up funds and resources to develop the pension service industry and expand and strengthen the pharmaceutical business.

Therefore, whether it is a new pharmaceutical project or a pension service industry, it is already an ironclad project of Changda Group, but when it will be implemented or the progress of the project depends on the operation of Changda Real Estate Company in the real estate market.

In short, when Changda Group leaves the real estate market, it is the day when the new pharmaceutical project and pension service project are implemented. Of course, there must be a process during the period, maybe half a year, maybe a year or two, whether it is to withdraw from the real estate industry, or to build a new project, it is impossible to achieve it overnight.

According to Director Wei's research report on the pension business, Guan Yuntian asked the group company office to prepare a report on the land use planning for the construction of 100,000-bed elderly care institutions in the provincial capital, which was submitted to Director Qi of the Municipal Construction Committee a week later.

"Because this is a typical livelihood project, and it does not occupy urban land, you can rest assured that its land use plan should be approved. Lao Qi let Guan Yuntian relax.

"Just rest assured. But I would like to make it clear in advance that we intend to divide the entire project into several phases, with 10,000 to 20,000 beds in each phase. "Guan Yuntian said.

Lao Qi nodded, "Yes, such a big project has not been built at one time." Why don't I ask the planning department to divide the planning into three phases, each of which is divided into two phases, for a total of six phases?"

"That's more than 30,000 beds each, well, that's a good idea. I'm still thinking about putting 100,000 beds together, 100,000 elderly people, plus staff, there must be more than 100,000 people, so many people gathered in one place, not to mention that the area is too large, if there is a fire, earthquake or infectious disease and other disasters, the safety hazards should not be underestimated, and maybe the relevant regulatory authorities will not allow it. "Guan Yuntian said.

"Yes, decentralized planning is also conducive to land acquisition. More than 1 million square meters of buildings, this kind of house, it is estimated that the maximum number of six or seven floors to build, if the building floor area ratio of 60 percent, occupies nearly 600 acres of land, such a large piece of land, even in the suburbs, it is not easy to acquire land. ”

Lao Qi's words reminded Guan Yuntian of one thing, "Director Qi, even if you complete the planning, it is impossible for us to completely requisition the land. ”

"Why is that? It's all planned, and if you don't levy it, how can we explain it to the local government?"

"You don't have to explain. You have thought of it for us, such a large project should be built in six phases, and the construction period should be at least five or six years. If all of them are expropriated, we will have to pay a few more years of land use fees for the two pieces of land to be built later, which is a lot of money!"

"Ouch, I've overlooked that. What you said is very reasonable, this thing is not like real estate development, the land can be requisitioned and held in your hands and waiting for appreciation, this is the land used to build pension institutions, and it will not benefit you except for overpaying land use fees. But what do you think is better?" said Lao Qi.

"How to plan and how to plan, don't delay for a moment, but after the planning is kept secret to the outside world, especially the two later lands, don't tell the locals, so as not to cause trouble for your planning department." "Guan Yuntian said.

"This is a solution, but ......" Lao Qi paused for a moment, "If you use it again, I am afraid that the land price will rise at that time and save the first few years."

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Not to mention the money, in the future, it will be calculated according to the land price at that time, won't you suffer a loss?"

Guan Yuntian has been engaged in real estate development for seven or eight years, and he has a better understanding of land policy, "There is no need to worry about this, the land used for industrial and service projects, unlike urban commercial land, is generally in the form of lease, that is, how much lease fee per mu per year and how many years the lease period is." Even if the company is willing to pay for it, it may be possible in the past, but it will never be possible in the future, and the land can only be rented. ”

"Even if you rent it, what if you get a land rent increase?"

"Land rents may rise, but it is not the local villages and towns that have the final say, but the county and city governments, which regularly adjust them according to the socio-economic development and price levels of the region. In this case, the situation is the same regardless of whether the land is acquired first or later. Guan Yuntian explained.

"Well, if that's the case, then do what you say, plan first. ”

......

Director Wei contacted the civil affairs department, and in view of the fact that the pension business plan of Changda Group was too large, the other party promised to report to the city government and then give a reply.

Two days later, Lao Wei received a call from the director of the Civil Affairs Bureau, surnamed Li, "Director Wei, we have reported the plan of Changda Group to the leaders of the municipal government. ”

"Oh, what's the opinion of the city?" asked Old Wei eagerly.

"The city government held a special meeting to discuss this matter, after the meeting, we got a positive answer, the city welcomes private capital to participate in the pension business, and the leaders also hope to see the specific materials of your project. ”

"This is easy to do, we'll send it to you in a few days. Director Li, since the city supports Changda Group to do this, I would like to ask what we need to do in the process of preparing for the project, or where should this matter start?"

"Director Wei, you have been in charge of projects in the National Development and Reform Commission for many years, is this kind of thing new to you? Except that our civil affairs department is the competent unit, there is no difference between other projects. ”

"I know, that is to say, we still have to establish the project first, but at the same time as the development and reform department and the civil affairs bureau. ”

"By the way, after the project is established, the civil affairs department issues some materials, and the enterprise takes these materials and goes to other functional departments to go through the relevant procedures. ”

Ten days later, Lao Wei came to the Civil Affairs Bureau again with the project plan and project report, and in the office of Lao Li, she presented the two materials to the other party, "Bureau Li, this is the project report, last time you said that the city government leaders want to see the project introduction, this is the plan and task book, you can show them this." ”

After beckoning Lao Wei to sit down, Lao Li casually flipped through the materials on the table, "I didn't expect this Changda Group to be so bold that it would build a pension institution with 100,000 beds at once. Wei, what did this company do before?"

"Don't talk about the past, you should say what you do now. As the name suggests, Changda Group is of course a group company, mainly engaged in high-end manufacturing and real estate development, and now, they intend to withdraw from the real estate development industry and invest this part of their resources in the pension business. ”

"Yo, what's wrong with their boss? Everyone knows that real estate development is highly profitable, and money comes quickly, even large state-owned enterprises and central enterprises are rushing to it, and the pension business has meager profits, and if it can't be done well, it won't make money at all, so how can he do the opposite?" This leader of the civil affairs department does not understand this kind of behavior.

"There is nothing strange about the different concepts and different perspectives that lead to different business strategies of business owners. ”

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