Chapter 1042 Three Packs of Products

The news of the first Shenzhen Tape Recorder Quality Contest soon spread to the major media in Shenzhen and Guangzhou, and also appeared in some newspapers and magazines in other provinces, which made Duan Yun's colorful tape recorder series have a higher popularity.

The municipal government has also vigorously publicized this matter, and Duan Yun's colorful tape recorder and Tianyin Electronics Factory have been published in some national professional publications through the Shenzhen Propaganda Department, which has also made Duan Yun have a certain reputation and prestige in the domestic electronics industry.

It is not an easy thing to be famous in the domestic tape recorder industry, many domestic companies are after several years or even more than 10 years of accumulation, it is slowly recognized by the industry, and Duan Yun's electronics factory in Shenzhen has only been set up for more than half a year, and it can be quickly recognized by industry peers, which can be regarded as a small miracle.

Through the publicity of the Shenzhen Municipal Government, Duan Yun not only got more orders, but also more dealers joined the Chamber of Commerce of Tianyin Electronics Factory.

From late June to early July, Tianyin Electronics Factory's orders doubled, this time they not only signed more foundry contracts with Huafa Electronics Factory, but also signed OEM contracts with Aeon Radio Factory and Xinmei Electronics Factory in Shenzhen, these two electronics factories are also well-known local state-owned electronics factories in Shenzhen, and the production capacity is comparable to Huafa Electronics Factory.

However, what Duan Yun handed over to these foundries is the final assembly work, and the core circuit board and motor part of Tianyin tape recorder still need to be produced by Duan Yun's own electronics factory, and Tianyin Electronics Factory currently has limited production capacity of tape recorder motors, and the number of plug-in machines is difficult to meet production requirements, so Duan Yun has used the chips and parts purchased from Xiamen at a high price last time to make three sets of plug-in machines, circuit printing machines and tin pots again, and at the same time, the processing machinery factory has imitated two sets of motor production equipment, doubling the production capacity。

As the so-called one time is born and two times cooked, Zhao Xuewu and others have thoroughly understood the technical principles of plug-in machines and other equipment, so the new equipment was made in a very short time, and the commissioning process was very smooth, after entering July, all the new equipment has been put into operation.

In fact, Duan Yun also needs more new production lines, but due to the limited factory space, and the key chip parts used to make plug-in machines and motor winding machines need to be imported, it is impossible for Duan Yun to increase production capacity again in a short period of time.

Being stuck in the neck by foreign key component technology, this is also something that Duan Yun has nothing to do at present, Duan Yu himself has electronic technology and knowledge theory beyond this era, but with the current development of domestic industry and electronics, even if he takes out the drawings, no manufacturer can create the chips and products he wants.

But in any case, the addition of new equipment and production lines has increased the production capacity of Duanyun Electronics Factory again, and it can meet orders in the domestic market.

In the blink of an eye, in mid-July, Duan Yun's electronics factory ushered in the first meeting after the official establishment of the Tianyin Electronics Manufacturers' Association.

In order to hold this conference, Cheng Qingyan chartered two floors of the Shenzhen Peace Hotel and an official conference room, where 45 members from all over the country ate and lived.

During the meeting, Duan Yun and his wife were very busy, in addition to organizing meetings, they also had to communicate with these members one by one in private, collect suggestions from these members, and further improve the rules of the Chamber of Commerce.

And the most important thing about this meeting is about the establishment of after-sales maintenance points in Tianyin Electronics Factory throughout the country.

Duan Yun has always attached great importance to sales and after-sales service, because he understands that a strong after-sales maintenance system is very important for a brand, there were many domestic household appliance brands in the past, because the after-sales service can not keep up, product maintenance is difficult, return is difficult, and the final result is that the reputation of these products in domestic consumers collapsed, which eventually led to a sharp decline in sales year by year, becoming a short-lived well-known brand.

Therefore, in this chamber of commerce, Duan Yun and Cheng Qingyan repeatedly emphasized the importance of after-sales maintenance services, and promised dealers for the first time the "three guarantees policy" of product repair, return and replacement.

The "three-guarantee policy" is very common in the products of later generations, but in the 80s, almost no manufacturer would promise three guarantees for the products they produce.

In fact, it was not until October 1986 that the state promulgated the "Three Guarantees Regulations for Some Domestic Household Appliances", which clearly listed that producers and sellers should implement the three-guarantee policy of repair, replacement and return of "six kinds of domestic household appliances such as color televisions, black-and-white televisions, refrigerators, washing machines, electric fans and cassette recorders". This is also the first three-pack policy in the history of China's consumption.

Duan Yun proposed this "three guarantees" one year earlier than the express regulations issued by the state, and it can be regarded as the first batch of manufacturers in China to commit to the "three guarantees".

When Duan Yun put forward this "three guarantees" commitment at the meeting, it was also a great shock to these dealers who participated in the meeting, no one thought that Duan Yun actually had the courage to make such a promise, you know, it is not an easy thing to achieve three guarantees of products, the quality of domestic electrical appliances is generally not high, and the three guarantees of products mean to pay a lot of costs, and may even lead to corporate losses, and the general manufacturers absolutely do not have the courage to make such a commitment.

Duan Yun dared to make the first three-pack commitment in China, on the one hand, because he regarded the company's brand above all else, and on the other hand, he also had high confidence in the quality of the products produced in his factory.

"7 days of return, 15 days of replacement, one year of repair, isn't our three-pack period a bit long?" After Duan Yun put forward the three-pack commitment for the first time at the conference, Cheng Qingyan asked Duan Yun with some anxiety after the meeting.

Regarding the matter of the three guarantees, the couple also discussed before the conference, but when this promise was really implemented, Cheng Qingyan was a little worried.

"Now there are many domestic tape recorder manufacturers, many of which are well-known brands in the country, our new company wants to grab the market share of those old manufacturers, if you don't be ruthless to yourself, how can you overtake in time corners?" Duan Yun flashed a touch of helplessness on his face, and then said: " Our advertising during this period of time is very fierce, but the advertising effect is only temporary, the consumer's reputation is long-term, in the short term, this three-pack policy will indeed make us lose a lot of money, but in the long run, it is definitely more beneficial than disadvantageous, the current home appliance market is the fiercely competitive Warring States era, we take the lead in realizing the three guarantees, other manufacturers will definitely imitate and keep up, enterprises that can't keep up with the rhythm, sooner or later will be shuffled and eliminated......"