In fact, in terms of the number of movies released, there are also many imported films in the spring of this year.

"The Hobbit", "Detective Jack", "Cloud Atlas", "Les Miserables", "Mystery of Robbery", "Against the World"...

Except for "The Mystery of the Robbery", which is a bad movie by Nicolas Cage, the other films are all big productions, and the first "Unexpected Journey" of "The Hobbit" has a North American box office of up to 300 million US dollars, which is a typical box office bomb!

"Les Miserables" also grossed $140 million at the North American box office...

"Detective Jack" is even starred by Tom!

However, none of these films have been particularly high at the box office.

"The Hobbit" can only barely reach the box office goal: the third place at the box office for two consecutive weeks, losing to "Journey to the West" and "Inner Beauty" respectively...

It can only prove that the so-called Middle-earth, which is popular all over the world, is really just a word of propaganda!

The number of fans is too small, not to mention PK with Marvel, whether you can beat DC or not, it's a problem!

As for "Detective Jack"...

I can only say that Tom tried his best!

Several blockbusters can only be said to be unsatisfactory, which is completely different from last year's "Mission Impossible 4" + "Adventure in the Center of the Earth" + "War Horse" + "Alien Battlefield" that dominated the film industry in February ~ March!

You must know that "The Hobbit" is aimed at "Titanic 3D"...

Lunar New Year file + Spring Festival file, the two major schedules are connected together, which proves that the Matthew effect of domestic films is becoming more and more obvious, "Hundred Star Hotel" and "Better and Better Village Evening" have set a new low at the box office of the stars for the New Year!

The only winners are "One Shot to the End", "Thai Embarrassment", "Journey to the West", "Inner Beauty"... There are also a few "Happy Home" films!

Well, in other words, Dream Creek Media is the only one!

In addition, Mingxi also released four horror films in the New Year + Spring Festival files, "Elevator Horror", "Female Chrysalis", "Fierce Snow Mountain", "Basement Horror", the results are okay, and the single film has exceeded 10 million, of which the box office of "Elevator Horror" is 26 million!

made Shen Mengxi a little envious of Lu Xiaoran - not envy the movies he made, but his decisiveness!

This kind of B-grade film has a lot of unspoken rule space, and it is said that he has already become a pair with Zhang Xinyu, completely ignoring whether the head of the big black bull has turned green!

......

At the beginning of March, the Potato Star program officially kicked off.

The venue is in the North Exhibition Hall, and there are many reporters who come.

Whether it is Mengxi Media or Tudou Video, they are the leaders in the industry today!

What's more, there are more celebrities who came today, Zhang Yimou, Ning Hao, Xu Zheng are here, Hu Ge, Lei Jiayin, Guo Jingfei, Yang Xiaomi, Liu Shishi, Tangtang, Wan Qian, Tong Yali are all here...

Including Hou Hongliang, Cai Yinong, Han Shanping, Tang Lijun, etc...

Shen Mengxi, who was wearing a white shirt, took the microphone and took the lead in speaking: "Flowers are not red for a hundred days, and people are good for a thousand days... Although it was okay last year, we also have to realize that the track is getting wider and wider, and many people are ready to make movies~"

"China's new richest man Ma Yun and the richest man in the traditional industry Wang Jianlin are entering the film industry one after another, Ma Yun saw me some time ago, I won't reveal what they talked about, anyway, they broke up unhappily, he has recently met with many directors and producers in Hollywood, it is rumored that he plans to acquire a huge film company, and Wang Jianlin's Wanda, after the acquisition of AMC in the United States, is said to have recently acquired a larger film company in the United States. ”

"Why are you all busy entering the film industry?"

"In my opinion, the film industry will have a huge market space and the integration and extension effect of the industrial chain in the future. ”

"Movies are the top products of the entertainment industry, we say that all industries are giving birth to the entertainment industry, at least with entertainment, they need entertainment marketing, and movies are becoming the best means of entertainment marketing. ”

"We are not afraid of competition, and it is good to be competitive!"

"I hope these new players understand that the film industry, or the entertainment industry, is all about content being king!"

After the opening remarks, Shen Mengxi moved on to the next topic: "I believe everyone also knows the Netflix drama "House of Cards"!"

“... Let me tell you first, I am a shareholder of Netflix, and the drama "House of Cards" is created by Bren House, and Netflix broadcasts it exclusively!"

The reporters in the audience were all kinds of excitement and rushed to ask questions...

"Don't ask, let me tell me why Netflix made House of Cards... In fact, Netflix started out in a similar way to us, buying the rights and then charging the membership subscription money - they didn't have ads because the subscription fee was profitable..."

"But since the year before, the copyright fees of American dramas have risen, for example, the price of the seven-season "Mad Men" was $85 million, and Netflix could only pinch its nose and buy it - he didn't have his own content!"

"House of Cards" is Netflix's first self-made drama, from the original purchase of copyrights and earning video rental fees, to the production of high-quality TV series and owning copyrights. Although my ability is limited in the short term, if I continue to develop like this, I can further reduce my dependence on various TV stations and film production giants!"

"Netflix has decided to invest $2 billion to create a series of self-made dramas!"

"This coincides with my thoughts... Next, I will talk about the Potato Star Project. ”

"We have formulated a three-year plan to invest 12 billion in three years, focusing on self-made content, including online dramas, online variety shows, online movies and mining original moderators..."

"Two theaters will be added, the Fog Theater focusing on criminal investigation, reasoning, and suspense, and the Sunshine Theater focusing on youth, idols, and ancient puppets;"

"Starting this year, we will make every effort to lay out variety shows, "Happy Comedian", "The Masked Singer", "Please, Refrigerator", "National Treasure", "Flavor World", of which "The Masked Singer" will be broadcast simultaneously on Zhejiang Satellite TV, "National Treasure", CCTV will be broadcast simultaneously, "Happy Comedian" is currently negotiated for Dragon TV's network simulcast;"

"Online movies, at present, are mainly mining talents..."

In fact, few reporters care about the latter, they are concerned about 12 billion...

I grass, invest 12 billion in three years...

Are you going to disrupt the existing landscape?

"Our goal is to increase the number of patrons from the current 112 million to more than 120 million by the end of 2016!"

"Everyone on the stage is a contracted producer of Tudou, and they will be responsible for the production and production of one or two dramas..."

"Now, let's ask questions!"

After speaking, Shen Mengxi sat back in his position...

"I want to ask how this 12 billion is calculated?"

"12 billion is just a preliminary estimate, you look at a lot, in fact, it's not much, more and more new players are entering, bringing in addition to funds and rising production costs, not to mention anything else, we launch three to four super online dramas every year, the kind that costs more than 80 million..."

"For example?"

""Ghost Blowing the Lantern", "Heartless Mage", "River God" and the remake of "Pawnshop No. 8" and so on..."