Chapter 734: I can also increase the price
"Mr. Chen, do you really want to enter the North American market?"
"Of course. ”
"But we're not ready yet. ”
While the pear mobile phone is selling well in China, Chen Yu also began to arrange for the pear mobile phone to enter the global market.
The first stop is to enter North America, that is, the American market.
It's just that Zhou Yifei has some worries about entering the North American market.
"One is that our distributors have not fully rolled out to me for the time being, and on the other hand, entering the North American market is equivalent to their imports, and the tariffs are heavier. If we take our current price and put it in the North American market, I am afraid that we will have to sell it for 10,000 yuan. ”
"I've thought about that. ”
Chen Yu nodded.
The reason why he still wants to enter the North American market is not that he really wants to enter now.
In fact, Chen Yu also knows that it is not a particularly good time to enter Huanyu Technology.
Chen Yu's plan is a few years later, that is, after the advent of real smartphones.
But Chen Yu must make a gesture now.
Chen Yu wants to make those international mobile phone brands feel threatened.
If they dare to enter the Chinese market, Chen Yu will dare to enter their base camp.
Even if it may not be possible in the North American market, at least it will scare them.
Of course, it's not just about scaring them, Chen Yu also has his own layout.
Like flash.
Prior to this, flash was not a relatively important mobile phone accessory.
But after the pear mobile phone exploded, the mobile phone flash became the focus of thousands of people's attention.
After Chen Yu made the pear mobile phone, he directly took down the flash, a mobile phone accessory.
The price is very small.
At that time, Chen Yu only spent 20 million to acquire a company called "Huaguang Technology".
This company mainly produces camera flashes.
However, because of the average technology and fierce competition, it has been in a state of loss.
Later, after Chen Yu acquired, he asked Huaguang to change its business from camera flashes to mobile phone flashes.
Of course, this technique is not difficult.
As long as it is a flash, it is estimated that it can be made in a few days of research.
But just because you can make it doesn't mean you can mass-produce.
Especially when the pear mobile phone is selling well, if you wait for your own research and development, and then wait for yourself to fully mass production.
Then your phone won't have much of a chance.
Chen Yu let the North American side fry the pear mobile phone, and at the same time is ready to use the flash as a killer weapon to deal with these mobile phone manufacturers.
If they want to follow up, they must also need a flash.
At this time, in order to shorten the cycle, it is necessary to find Chen Yu.
Although for the sake of the market, it is impossible for Chen Yu not to provide them with flashes.
But......
Excuse me.
I'm going to raise the price too.
......
I have to say that Chen Yu's plan was successful.
In North America, I take photos at night with my mobile phone at every turn, and a light comes out when I have nothing to do...... Under the bombardment of such advertisements, it aroused the interest of a group of North American consumers for a while.
Seriously, in the face of such a situation, these global mobile phone brands are under a lot of pressure.
Although they know that the pear phone is just an embroidered pillow, nothing but a flash.
Although later research has made it clear that this is influenced by social networks.
But none of that matters.
The important thing is that the North American people don't understand.
Aside from everything else, this flash is really innovative.
Even if everything else is garbage, it's enough to have this flash.
If this is a hot sale in North America, it will be a backyard fire.
How can this work.
The Chinese market is finished, and neither is the North American market.
"Meeting, meeting immediately. ”
Nokia, Sony, Ericsson, including Samsung, they held a company meeting for the first time.
And this conference is not regional, but global.
Pear mobile phones have entered North America, although they have not yet started to sell, and even how they will sell in the future is not known, but this has threatened the market they are most interested in.
How can this be done?
"What I want to ask is, is the pear phone really so attractive?"
Nokia said angrily.
After speaking, he also looked at "Xu Ban", the head of Nokia China.
This is the guy who burned a fire to the headquarters.
"Mr. Suri, the flash of the pear phone is really innovative. ”
"Just a flashing light?"
"In addition to the flash, they have also succeeded in bringing the network factor into it. However, none of these are too technical, and we can design a more advanced phone than them. However, this requires the cooperation of headquarters. ”
Although Xu Pan is the head of Nokia China, the China side is not responsible for the design of mobile phones.
Therefore, in order to launch a new machine, it must be the responsibility of the headquarters.
"Mr. Suri, we have two plans. ”
After Xu finished speaking, the technical director of Nokia stood up and said: "One is a new design of a mobile phone, adding the most popular flash at present. However, this cycle is somewhat long, from design to mass production, at least more than 3 months. ”
Of course, you can speed it up if you want to.
But this does not guarantee their quality.
After all, Nokia's market competition this time is in the high-end mobile phone sector.
If you want to be quality, the cycle can only be longer.
And if it were to be redesigned, it would take even more time to design than it would take to mass production.
"What about the other way?"
More than 3 months is too long.
"It was an improvement on our existing model, adding a flash, and I matched it, and at the moment our 7200 is the best fit, and here are my blueprints. Because our 7200 itself is a large model, there is a relatively large room for improvement. ”
"How long is this cycle?"
"A week. ”
Nokia's design director replied confidently.
Before this meeting, he had already done this task.
"Good. ”
Nokia President Suri glanced appreciatively at the design director.
"But, Mr. Suri, there's a problem here. ”
"The flash itself is not difficult to technicalize, but no company has ever made a mobile phone flash before. If you work with other camera companies, this can lengthen the mass production cycle. The company currently owns the mobile phone flash business, but I guess they will raise the price for us. ”
"Just a flash, how much can he go up?"
High-end mobile phones have always been very profitable.
The manufacturing cost of mobile phone accessories is also relatively relaxed.
Of course, this does not mean that these companies are very rich, and any component manufacturers will increase their prices.
But now the situation is more urgent, so I can only buy it first.
"Xu, you go back to China and talk to Huanyu Technology about the issue of flash accessories. If they have to raise the price, say yes first. ”
Suri finished commanding. Then he immediately said to the person in charge of the technical department: "China's pear mobile phone is selling well, I expect that most of the mobile phones will be equipped with flash in the future, and we must win this accessory." ”
This is Nokia's side.
In fact, many other global mobile phone brands are using a similar scheme here.
It takes too long to redesign a phone.
This is the best way to improve the original phone.
However, whether it's a redesign or an improvement over the original phone, there's a flash involved.
At present, the only one that has the ability to provide a large number of flash businesses is Huanyu Technology.
As for what they understand as a flashing lamp, how much can it go up?
Chen Yu will tell you that I will rise to your doubts about life.