Jiagu International's distribution center headquarters in Jiaxing.

Jiaxing, located in the center of the Yangtze River Delta expressway network, has a unique location advantage, and the transaction radiates the whole province of Jiangnan and the southeast provinces and cities of Jiangsu Province, Min Province, Jiangyou Province, Shandong Province, Shanghai City, etc., so the largest fruit and vegetable warehouse in Jiagu is built here.

"Business is doing so well right now. At the entrance of the Jiagu fruit and vegetable warehouse, Qi Zheng and Pan Hua arrived together and saw more than a dozen workers sitting on the ground assembling bundles of cardboard boxes into empty boxes. This is to welcome the 300,000 catties of citrus that were transported from Gui Province in the evening.

The warehouse supervisor said that this is the second batch of citrus in the warehouse, originally because Jiagu fully entered the fruit market in Guizhou Province, this year's supply is very sufficient, who knows that the demand has also increased significantly compared with previous years.

For the first time, I ordered 200,000 catties of citrus and 100,000 catties of loquats, but before they were fully warehoused, buyers called to order them all. Now he urgently contacted Gui Province to deliver the goods.

"These are not necessarily enough to sell, the 20,000 catties of citrus that our supermarket ordered last time are basically sold out now, I am worried that this batch of fruits will be sold out before they arrive, Jiagu is a major shareholder, and we can't be left behind...... " Pan Hua said with a smile, in order to ensure the supply of fruits in the fresh supermarket in Yongjia community, he personally came over to beat the side drum.

Qi Zheng smiled slightly bitterly: "It's good that Jiagu's fruit purchases have skyrocketed this year, but I didn't expect the market feedback to be more enthusiastic." However, Lao Pan, don't worry, Yongjia is also his own family, and the supply has always been a priority......"

In fact, it is not surprising that Jiagu's whole controllable operation mode from planting procurement to packaging and distribution is extremely high for buyers, both in terms of safety and cost performance. It can be said that after cooperation, most supermarkets are very satisfied with Jiagu's fresh supply chain.

What restricts purchase orders has always been the size of Jiagu's supply chain.

With the increase in fruit supply this year, the orders placed by buyers can no longer be described as "doubling" or "several times", but can only be said to be "skyrocketing".

Pan Hua is not unaware that Yonghui Supermarket and Yongjia Community Store, which are also members of the Jiagu system, are in the first sequence of the Jiagu supply chain, but the procurement efforts of other large supermarkets are very fierce, and now it is the critical period for the vigorous expansion of Yongjia Community Fresh Supermarket, and any possibility that leads to the loss of fruit supply chains is not allowed.

After getting Qi Zheng's assurance, Pan Hua breathed a sigh of relief.

During the conversation, the two walked into the headquarters of the distribution center.

In the distribution center's central processing system for the Jiagu agricultural product supply chain, the flow and distribution of fruits are clear at a glance.

This is the big data system independently developed by Jiagu.

In the system, input information such as geographical location, special products, and maturity cycle of major producing areas, and match all kinds of agricultural products to sales channels during the maturity period after system calculation.

Before the full advent of the e-commerce era, agricultural products, as a "big category" covering vegetables, fruits, dry goods, etc., do not meet the "search" scene and cannot form a large-scale accurate matching, so most of these agricultural products can only wait for the passive search of consumers.

And as long as you board the system of Jiagu, there is absolutely no need to worry about the way out.

Of course, the central processing system will also accept feedback from the market, flexibly adjust the upstream planting and acquisition, and follow the market trend from product selection to marketing.

——In a sense, Jiagu's supply chain central processing system is using Internet thinking to digitally transform traditional agriculture.

......

However, seeing that the top purchases of fresh fruits and vegetables in Jiagu on the screen are still large supermarkets such as Wal-Mart and Da Runfa, Rao already knew that Pan Hua was still a little depressed: "In the final analysis, our scale is too small." ”

This is a fact, and Qi Zheng can only spread his hands.

"However, on the other hand, it also shows the strength of Jiagu's supply chain. Pan Hua thought of this and perked up again. As a thigh, Kagu is naturally as thick as possible. In any case, it is the members of the system who benefit the most.

Qi Zheng chuckled: "Actually, the channel providers dominated by large supermarkets have both large enough user demand and strong enough financial strength, so it is not impossible to directly jump over the layers of wholesale markets and directly contact the place of origin." ”

"But whether it's building your own planting base and hiring farmers to plant, or placing orders in advance and farmers producing on demand, it's not so easy. The former is too cumbersome, and the latter has to bear the risks of quality, excessive procurement, etc......"

- They are retailers after all, and the challenge of organizing agricultural production is too great for them.

Therefore, even a retail giant with huge consumption such as Wal-Mart is inclined to cooperate with Jiagu.

Taking fruit as an example, Jiagu can not only ensure quality, but also grade and package, which not only opens up the price grade of sale, but also facilitates buyers.

Pan Hua seemed to remember something, turned his head and asked, "I heard that Carrefour is also interested in cooperating with Jiagu in fresh food?"

Qi Zheng pouted: "It's thinking, but we're not necessarily happy yet......"

Not to mention that Carrefour and Jiagu were constantly dirty on a series of issues such as "entry fees", although with the enhancement of Jiagu's strength, Carrefour's attitude has eased, and it has taken the initiative to cooperate in the fields of grain and oil, but it is another thing in fresh food.

"If you want to become a buyer of Jiagu supply chain, there are also specific requirements. Qi Zheng said calmly.

In a sense, the buyers who join the supply chain of Jiagu's agricultural products are Jiagu's retail "alliance legion".

Some things can be done on your own, but some things depend on allies.

If the agricultural industry chain is divided into three links: upstream planting, midstream circulation, and downstream distribution, Jiagu has always focused on the first two links, while the third link is more through the formation of alliances to form an "aircraft carrier fleet" for operations.

After all, anyone's energy is limited. In this era, if you want to conquer the world, uh, you will either be tired to death, or you will probably be beaten to death......

However, based on the strength of the first two links, Jiagu has no low requirements for allies.

For example, in the area of fruits, allies must first cooperate with Jiagu to build a fruit brand.

In this era when the aroma of wine is also afraid of deep alleys, good products also need to be known, understood, and even liked and loved by consumers, and these are inseparable from the brand building of products.

No matter how good the quality of the fruit is, it is difficult to get more people's recognition when lying quietly in the display area, which requires the sales side to have the content to assist in promoting sales.

It is very necessary to sell the fruit of Jiagu to introduce and sell the service, and the tasting should also be used, and some heartfelt promotional copy should be added to give the product personality and highlights, so as to attract the attention of more consumers......

- Frankly, this will lead to an increase in the cost of sales. However, firstly, Jiagu has preferential purchase prices, and secondly, after becoming a brand, the fruits can be sold at a higher price, which is actually a win-win situation.

As for those who are not happy, then they are not happy!

Who can't live without whom? Jiagu may not be willing to play with them - like Carrefour!

Seeing Qi Zheng's attitude of not taking Carrefour in his eyes at all, Pan Hua couldn't help but sigh with emotion: The thigh he hugged was so thick! It was thick enough to have enough confidence to refuse a retail giant like Carrefour!

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