Chapter 672: Fighting a Price War, I Haven't Been Afraid of Anyone!!
[Chip foundry is back on the rise. 】
[The advent of domestic chips, will it be another Han heart?]
[Center International VS Taijidian, who do you support?]
It's hard to hide from everyone in the electronics manufacturing industry.
After all, so many people participated, so many workers did the OEM.
Even if it is kept secret, a series of gossip can still be spread.
No, at the same time as the center international was mass-producing new chips, a series of news spread.
At the same time, the war between Center International and TSMC has also surfaced.
"Hey, everyone, is it a win or a loss for Center International to gamble this time?"
"The probability of losing is very high. ”
"Why do you say that?"
"It's actually very understandable. Although this time the center international has designed a new chip, but the chip has too much to do with it, it not only involves performance, but also involves price, and even involves the entire ecology and the attitude of partners. This move is too risky, and if you lose the bet, Center International will be finished. ”
"I seem to have heard that this chip was not designed by the center international, but by Huanyu Technology. ”
"No, it won't. ”
"I've also heard that I don't know the specifics. ”
"If it's Huanyu Technology, it's even more suspenseful. Everyone knows that Huanyu Technology is an Internet-based enterprise, although it cannot be said that Internet companies do not have any technical content, but in the end it is much worse than the general semiconductor industry. Huanyu Technology's previous advantages in the Internet and some mobile phones were creativity, but semiconductors paid more attention to technology. Even if Huanyu Technology wants to enter the chip field, it is difficult to give full play to their advantages. ”
"Actually, I want to support Center International, after all, it is the only chip foundry company in our mainland. If the center international is finished, it will have a great impact. ”
A group of industry insiders are still worried.
Although this concern cannot be said to predict the blockade of China by the United States in the field of semiconductors and high-tech electronics in the future.
But thinking about the end of the only chip foundry is an extremely dangerous thing in itself.
It's just that although there are people in the industry on this side, they don't know much about the news coming out of the outside world.
However, while many people are worried, more than a dozen domestic mobile phone manufacturers are riveting their efforts to speed up production.
Not to mention, after the use of the "Tianwen" chip, the production efficiency of many mobile phone manufacturers is simply fast.
Originally, they gave a month to make a generational change, but now it seems that three weeks is enough.
Of course, if the first batch of goods is taken out, half a month will be enough.
Because of such efficiency, this has also led to a sharp drop in the production cost of the entire mobile phone, just like taking an elevator.
"Mr. Xu, Nokia, Sony, Ericsson...... There is a chance that they will snipe our new phone. ”
"Do they release new products too?"
"Possibly. ”
"How much do they price?"
"It's not announced yet, but they may take the form of a price cut. ”
"Price drop?"
The corners of Xu Lihua, general manager of Bird, curled up at the corners of his mouth.
You said that the whole point is high-tech, and it is still difficult for them to compete with these companies.
You say price reduction......
Hehe, I can't kill you.
"Notify to go down and step up production 24 hours a day. ”
"At the end of the month, we're going to take them in on them. ”
Xu Lihua clenched his fist.
He knew this was a very important opportunity for their waveguide.
Seizing this opportunity, they were able to return to the top and shout their slogan again.
Waveguide, a fighter in a mobile phone.
Yes.
In Xu Lihua's eyes, Bird is indeed a fighter in a mobile phone.
Of course, it's not just waveguides.
Other domestic mobile phone manufacturers are also desperate this time.
With the chip of Huanyu Technology, it can be said that it has given them great confidence.
Now, they finally have some taste of the price war that Huanyu Technology had at that time.
It's not started yet, though.
But they know.
As long as they hit their own price when the time comes, it will definitely be the king of red fruit fried.
However, it is still necessary to keep a low profile for a few days.
When their goods are sufficient, they will compete with them.
......
Time slipped by quickly.
In the blink of an eye, it came to the end of the month.
Noki was the first to hold a new product launch conference and launched their new mobile phone, the 6670.
The Nokia 6670 is a mid-to-high-end phone, or rather a high-end phone.
However, this time Nokia has changed its strategy, and they are treating the 6670 as a mid-range phone.
The original price of 6670 was 2500 yuan.
This time, they hit the price to 2,200 yuan.
Of course, Nokia didn't just release this 6670.
Since the mid-range and high-end mobile phones are played, Nokia has prepared a mid-range mobile phone in the low-end mobile phone competition mode.
So, following the 6670, Nokia released another 6630.
The 6630 has some similarities with the 6670, but the performance parameters are not the same, and it is a little worse than the 6670.
Also, the price is not the same.
One is 2200 yuan, and 6630, the price sinks to 1800 yuan.
This is an extremely attractive price for mid-to-high-end machines.
You must know that for a long time, Nokia has been more than 2,500 yuan for a mobile phone at this price.
In some cases, it was even sold for 3,000 yuan.
Then Nokia and Sony also released new products.
Their strategy is the same as Nokia's, which is to play the mid-to-high-end of high-end phones, the mid-to-high-end as the mid-range, and the mid-range as the low-end of the mid-range.
This is a misplaced style of play, taking a higher-end phone against a lower-end phone at the same price.
Excuse me, which will you choose at this time?
Under normal circumstances, this style of play used to only appear in domestic mobile phones.
Because the overall brand of domestic mobile phones is not as good as theirs, the technology is not as good, and of course the high technology is even worse.
They can only use this kind of dislocation competition to seek some markets.
And now, some global mobile phone giants like Nokia and Sony have actually used domestic mobile phones.
Some mobile phone evaluation experts said that this month will be the end of domestic mobile phones.
But......
Not necessarily.
At about the same time, Huanyu Technology also held a new product launch conference.
However, it had always been Wu Kai before the press conference, but this time it was replaced by He Tingbo.
The future queen of chips.
Although the current He Tingbo has not yet become the queen of chips in later generations, he has begun to show his edge.
[At the beginning of ancient times, who preached?
The top and bottom are not formed, why should they be tested?
Who can be the best?
Feng Yi is only like an image, how can he know it?
Light and dark, but what is the ......]
He Tingbo read out a song of Qu Yuan's Chu Ci aloud.
This poem is called "Tianwen".
Of course, as a science and engineering student, He Tingbo held a press conference naturally not to let everyone appreciate this poem.
With this poem, Huanyu Technology's first chip, "Tianwen", was born.
In fact, this chip was born a long time ago.
However, for the sake of layout, [Tianwen] was officially born today.