Chapter 673: The Price Butcher of the Mobile Phone World Has Appeared Again......
Of course, the advent of Tianwen chip is not just this chip.
At the same time as He Tingbo held a press conference, a series of other domestic mobile phone manufacturers also held new product launch conferences.
Like Nokia, Sony and other companies, a number of mobile phone manufacturers have also launched their latest products.
If you look at the previous market rhythm, this kind of head-to-head competition is not optimistic about many people in the industry.
It's also very simple.
In terms of product competitiveness, domestic brands have no way to compete with foreign mobile phone brands.
They can only compete in dislocation.
This misalignment is not only a misalignment in price, but also in timing.
Generally, three months after the release of new mobile phones of foreign brands, domestic mobile phone brands are launched one after another.
No way.
Competing head-on with foreign mobile phone brands, I don't know how I died.
This is just like when Apple's mobile phone released a new product in the previous life, the general mobile phone manufacturers avoided them.
Released at the same time as them, there are really few domestic mobile phone brands that have the guts.
But now, it seems that this is a real battle with foreign brands.
"Jiangzi, these domestic mobile phone brands want to fight against us with machine sea tactics. โ
"It can be seen that there are 5 mobile phone manufacturers preparing to hold a press conference today. โ
"There is also the Tianwen processor of Huanyu Technology, it turns out that the chip produced by the center international was not designed by them, but designed by Huanyu Technology. โ
"It was unexpected. โ
"Do you have any information about this chip?"
"Not yet. โ
"Well, let's pay attention to the press conferences of these domestic mobile phone manufacturers first. โ
Nokia China President "Xu Pan" said to his old partner "Jiangzi".
"The sense of competition of these domestic manufacturers has improved a lot. โ
In the office, the large projection screen is playing the press conference of Waveguide.
In fact, what Xu Pan wants to see is the launch of Huanyu Technology's new mobile phone.
Among the domestic mobile phone manufacturers, they don't care much about a series of other mobile phone brands.
What they are most concerned about is Huanyu Technology.
Because in their eyes, only Huanyu Technology is qualified to compete with them.
However, it seems that Huanyu Technology has no new products, but there are some regrets.
"Well, Bird's press conference this time seems to be very loud, and it actually invited all the TV stations to come, and it also took the form of live broadcast. โ
Coming, Xu Lihua began to introduce their new products. โ
The two stared at the picture seriously.
At this time, what Xu Lihua was holding in his hand was the latest mobile phone A50 series launched by Bird.
"The exterior is ok to the outside. โ
"Hmm. โ
"Hey, I even added a camera, this is a high-end machine. โ
Although Xu Lihua has not yet started to introduce, just a look at the style, the two of them know it.
For example, the camera in this phone.
Generally, low-end mobile phones do not have cameras, and mobile phones with cameras that can take pictures are generally high-end phones.
"Tsk, it's still 300,000 pixels. โ
Hearing Xu Lihua's introduction, Jiang Zi was a little surprised.
"Bluetooth, mp3, radio, and even a memory card interface are also available. โ
"In addition, the battery has reached a capacity of 1000 mAh. โ
Such a configuration is already high.
"This configuration is higher than that of our 6670. โ
If you just look at the configuration, everyone should choose the first waveguide A50.
However, in this world, whoever has a high configuration can sell well.
Within the configuration, he also has workmanship, branding, and a series of other complex factors.
Although the workmanship of this A50 from Bird already looks very good.
But his brand value is far inferior to their Nokia.
This is also the reason why the two of them are still very relaxed at this time.
They have dealt too much with domestic mobile phone manufacturers, and domestic mobile phone manufacturers want to PK with them, and generally speaking, the configuration is higher than theirs. Otherwise, it won't sell at all. Moreover, not only is the configuration higher than theirs, but the price is also lower than theirs. Only in this way can domestic mobile phone brands attract some users.
"The rest is the price. โ
The configuration is not the point, the focus is on the price.
The two were looking forward to Xu Lihua's announcement of the terminal retail price.
"It should be at 2000 blocks. โ
Jiang Zi predicted.
"2,000 yuan is too high, who will buy it?"
Xu Ban shook his head: "If I were Xu Lihua, I would definitely set it at 1800 yuan." โ
"If that's the case, then they're using high-end phones to hit our mid-to-high-end 6630?"
Nokia's 6670 is 2200 pieces, and the 6630 is 1800 pieces.
The configuration of the Waveguide A50 is higher than that of the Nokia 6670, but if it is only sold for 1800 yuan, it is somewhat competitive.
However, Xu is still very calm.
Because he knows that if he can buy a mobile phone for 1,800 yuan, he no longer cares about spending a few hundred more yuan to buy their Nokia.
Even if it is a 6630 with a lower configuration, for the general public, it is more fragrant than the waveguide A50.
It's not their boasting, it's the market test.
"Sure enough, it's 1,800 yuan. โ
On the live broadcast screen, Xu Lihua marked a price of 1,800 yuan.
Xu Ban smiled slightly, he knew that there was no suspense in this battle.
Even if Bird's new product has some competitiveness, it does not pose much threat to their Nokia.
It's just that just when Xu was about to look at the news of other mobile phone manufacturers, the 1800 block in the big screen suddenly flashed a division number.
The division sign is followed by a 2.
That's 1800รท2.
What is 1800รท2?
Everyone knows the answer.
900 pieces.
Yes.
The price of Bird A50 is not 1800, but half of 1800, that is, 900 yuan.
"900 bucks?"
"Jiangzi, my eyes are not flowering. โ
"It's like 900 bucks. โ
Wiping his eyes, Jiang Zi also thought that he had seen it wrong.
But the screen is clearly written.
Not only on the screen, but probably a group of reporters who came to the scene were also shocked by the number given by Xu Lihua.
At this time, Xu Lihua read the number out loud again.
900 pieces.
That's right.
This is the highest configuration and cheapest mobile phone in China so far.
"Damn, Bird is going crazy?"
"With such a configuration, such workmanship, and such a price, they don't lose money?"
High-end phones are no better than low-end phones.
Low-end mobile phones are equipped with various components, and the cheap ones are to death for.
Not only the accessories, but also the materials used for workmanship are also extremely cheap.
So it's normal for low-end phones to sell for hundreds of dollars, and it's still very profitable.
But high-end mobile phones, that is every configuration is incomparably expensive.
Not to mention the processor, his camera alone costs nearly 100 pieces.
There's also memory, a 1000 mAh battery, Bluetooth, and a range of Bluetooth patents.
By the way, they also have dual cards, which also have to be paid.
If you really want to say it, if you do it as a whole, the cost will be more than 900 yuan.
Even if they know that the cost of domestic production is much lower than that of their Nokia, it is not possible to do so.
"It can't be, it's impossible. โ
Xu Bo didn't believe it at all.
He thinks that this may be a routine made up by Bird.
Start by making the lowest price during the live broadcast, and then catch your eye.
By the time you actually go for it, the retail price becomes 1800.
Or not 1800, maybe a little lower than 1800.
But even if it's a few hundred times lower than 1800, Xu is generally acceptable.
But 900 yuan, Xu Ban couldn't believe it.
"Jiangzi, when will their mobile phone be launched?"
Xu Lihua said just now that at the same time as they held a press conference, the major mobile phone supermarkets in China were listed at the same time. โ
"Okay, let's go to the mobile phone mall to check the authenticity. โ
If it's 900 yuan, just go to a physical store and buy one.
With Jiang Zi, Xu came to the mobile phone supermarket in the commercial street in the city center.
"Hello, gentlemen, do you want to buy a mobile phone?"
"Yes. โ
"Please ask which brand of mobile phone you like, and I will introduce it to you. โ
"Waveguide A50. โ
"Sir, you really have an eye, Bird A50 is the latest mobile phone launched by Bird. His configuration ......"
"Don't introduce the configuration, we know, let's just say how much. โ
Walking into the mall, the salesman introduced the specific configuration of Bird A50 to Xu Bo.
However, the two seemed to be very familiar with this mobile phone, so the salesman didn't say more: "This gentleman, the price of this mobile phone is 900 yuan." โ
โ900๏ผโ
Xu was dumbfounded.
"Is it really 900?"
Jiang Zi also vomited some blood.
At such a price, how can you play?
"Yes, sir, it's really 900 bucks. โ
The salesperson confirmed.
Just looking at the two of them in shock, they seemed to think of something, so they said: "Sir, otherwise, I'll apply to the manager to see if I can have a little less." โ
"There could be less. โ
At this moment, Xu is going to faint.
"Jiangzi, is this mobile phone really pushed by Waveguide?"
"It seems to be. โ
Jiang Zi nodded.
"How do I feel like it's Huanyu Technology?"
Holding the Bird A50, Xu Pan only felt that Chen Yu, the price butcher in the field of mobile phones, meowed again.
I remember that at that time, Huanyu Technology used this trick to directly monopolize the sinking market.
This was the worst defeat for Nokia at the time.
He played with it a few more times in his hand, and talked to himself.
It doesn't look like it.
This is obviously a Bird brand?
Could it be that Bird has also learned the tricks of Huanyu Technology?