"Now we can earn eighty or ninety yuan for a speaker, and he only needs to help us sell more than 1,000 speakers, and the rent here will be earned. Duan Yun paused, and then said: "Cao Dong still knows how to do things, and his wife is so capable, such a talent will be of great use in the future, so some accounts don't have to be so clear." ”

Duan Yun is now lacking in talents, although Cao Dong is his best friend, but his ability is average, and his wife Yang Li'e is a rare talent, although he used his own basement and engaged in some entertainment projects, but I have to say that this effect is very good, gathering a lot of popularity, and the subwoofer audio products in the factory are also well promoted, in the mid-80s, thinking of people who open video halls, dance halls and arcade game halls, business acumen is relatively advanced, and it is almost a perfect use of Duan Yun's resources in Shanghai。

"I just heard Cao Dong say that he hired more than 10 salesmen, which gave me an inspiration......," Cheng Qingyan said suddenly.

"What inspires?"

"Our subwoofers are now selling well in China, but now the ex-factory price of the product is unified, and the sales volume is different in various places, I think we can adjust the pricing according to the order volume, for example, one order from our factory below 1000 speakers, it will also go according to the original factory price, but if you can order 3000~5000 units, our ex-factory price can be reduced a little, if you can order more than 10,000 units at a time, you can give him some discounts. Cheng Qingyan thought for a while, and then said: "Now we can only rely on setting up offices in big cities to expand the market, and then let those buddies like Cao Dong around you do sales, but the country is so big, how many trustworthy buddies can you have around you? And how do you supervise these people? So I feel that the sales model of our electronics factory must be changed." ”

"Hmm, do you have any good ideas?" Duan Yun was stunned when he heard this, and asked his wife.

In fact, Duan Yun already understood the meaning of his wife's words.

In fact, the sales work of Duanyun Electronics Factory has entered a bottleneck period, and if you want to make a big breakthrough, you must carry out reforms.

Duan Yun used to only set up offices in big cities, and then only photographed trusted talents around him to go to major cities in the south to sell, including Zhao Changfeng, Li Guosheng and Cao Dong, as well as Gao Lei, these are the backbone of Duan Yun's side.

On the one hand, Duan Yun does not have so many trustworthy people around him, and there are many big cities in the country, in addition to Beijing, Shanghai and Guangzhou, some other provincial capitals also have great consumption potential, and Duan Yun does not have enough financial resources and manpower to set up offices in those provincial capitals.

Duan Yun set up offices in big cities in the early stage, this sales model cannot be said to be wrong, because for high-end household appliances such as audio, there are not many people who can have such consumption power, and they are mainly concentrated in the first-tier cities in China, he can't sink sales to the county, city and village level like some cheap daily chemical products, and can only promote products by hiring sales personnel in these first-tier cities and provincial capitals, so it is also the right choice for Duan Yun to set up offices and distribution points in these big cities in the early stage. Sanjiu Chinese Network

But if Duan Yun wants to have a higher sales volume across the country, the current sales model must be reformed, which may allow the product to have a larger coverage.

On the other hand, it is also a big problem for Cao Dong, Zhao Changfeng and others to assess and supervise their work, they occupy the first-tier cities in China, and their monthly sales are also very high, but in fact, they are far from reaching the ceiling of the local market potential, Cao Dong and others are quite dedicated in sales work, but I hope they have not reached the level of going all out, so Duan Yun wants these backbone members to give full play to their work ability and potential, and they must give them more competitive pressure.

"My idea is very simple, that is to set up our Tianyin Electronics Manufacturers Association, all dealers can become members, who has a large sales volume, who can become a city and county level or even provincial agent, the higher the level of members can get cheaper factory products, we only need to increase product publicity, dealers to carry out comprehensive auxiliary business development, for sales of unqualified dealers, directly cancel their agent qualifications, survival of the fittest, only in this way, in order to allow us to quickly occupy the national market, and greatly increase sales。 Cheng Qingyan raised her eyebrows and said.

"Your method is really good, establishing a chamber of commerce and rating members, this is all you came up with?" Duan Yun asked with a smile.

"It's what I saw from the business books you gave me before, there was a chamber of commerce in the United States in the 18th century, and a national merchant was established in 1912, I think our electronics factory can also set up its own small chamber of commerce, which plays a great role in the unified management of dealers around the country, group management and risk resistance, so that we can also get more distribution talents, and can also make these dealers have a sense of competition for survival of the fittest......" Cheng Qingyan said this, her eyes flashed with a gleam.

"It's really a good idea, or my wife is amazing. Duan Yun said approvingly.

Today's Tianyin Electronics Factory is no longer the original small factory with only more than 100 people, after more than a year of CCTV advertising, and the purchase of domestic advanced production lines from Japan, Duan Yun's Tianyin Electronics Factory began to rise in China.

In order to maintain this brand, Duan Yun paid a high amount of CCTV advertising fees, dispatched his backbone to set up offices in major first-tier cities, and tried every means to set up more after-sales maintenance outlets, which were very large, and even so, Duan Yun's commercial sales and after-sales network coverage is still very small, only in Guangzhou, Shanghai and Xiamen, the three major cities have a relatively complete sales and after-sales system, and other places can only rely on the cooperation with state-owned electronics factories in provincial capitals, and the after-sales system is very imperfect.

But if you can take these dealers as members, set up a chamber of commerce within the enterprise, formulate some rules and regulations and reward and punishment systems, and get the right to act as agents in various places, in order to increase sales, you can also use radio and television stations in local cities to publicize, and establish a perfect after-sales system, so that the products of Duanyun Electronics Factory can have a broader coverage in the country, and also save a lot of manpower, material resources and funds.

In fact, Duan Yun's establishment of an enterprise chamber of commerce was a very common business model in the 90s and after 2000, but in terms of the current national conditions, there are many difficulties in establishing such an enterprise chamber of commerce, which is a great test for Duan Yun......