In the apparel industry, Europe and the United States have the absolute right to speak in fashion.

Fashion Week, several major fashion shows, and even the annual release of global fashion elements and trends, are all in the hands of Europe and the United States. The luxury goods that are sought after by countless people are all determined by their aesthetics. Occasionally, a few brands want to show favor to domestic consumer groups, but the unique Chinese style designed will often cause a wave of heated discussions in China. The reason is nothing other than ugly is vulgar.

is so ugly that domestic brand followers have no way to violate their conscience and close their eyes to the point of boasting.

European and American fast fashion brands are in another direction.

From the design to the version to the material, it is the simplest and most basic, so basic that people can't find any mistakes at all. But it's too basic and too simple, and there is no cost performance at all.

Relatively speaking, the trend of Japan and South Korea can be closer to daily life.

The Japanese brand focuses on comfort, and the degree of delicacy and beauty will be relatively reduced.

Therefore, in the domestic clothing fashion, it is still dominated by the Korean wave.

"Not to mention anything else, it's your e-commerce, and there are a few more who don't write the Korean version on the title. Bi Wenya's tone was not as lofty as when he showed off the new style just now, but there was a lot of sighing: "Domestic originals, I always like to rely on the Japanese brand and get some cotton and linen in the clouds." The quality is not good, and there is no shape after washing it a few times. ”

The slightly more famous brands are just a fusion of Korean pop with some appropriate modifications. In the end, it looks good, but it always makes people feel a little bit worse.

In such an environment, wanting to be your own true original can almost be regarded as a fantasy. More, but still like Bi Wenya. Every year, I go to South Korea and spend a lot of money to buy some high-priced samples back. After the quality and reputation are done, they will be modified and deleted on the basis of the Korean version, and finally become a "hit" that belongs to them completely.

"But LOTUS is still doing well," Bi Wenya's expression became a little complicated, "It would be good if you could develop like their family." Now Guangdong is up fast, and in the past, Zhejiang fabric clothing had advantages in both quality and price. Now there are more and more goods in Guangzhou. The front is all copied, and copied and copied. ”

"LOTUS IS REALLY GOOD, I HEARD THAT THEIR FAMILY WAS A SMALL STUDIO LIKE OURS A FEW YEARS AGO. Zhao Qingran sighed with emotion and said: "It seems that it was just a mom-and-pop shop at the beginning, and their boss is very capable and discerning, and has made several popular models on the whole network in a row." ”

Bi Wenya and Zhao Qingran found the topic and chatted together in an instant, starting from LOTUS, and talked about all the current influential and well-known original brands. Lin Xiao listened to the interval between their chats, and noticed that Huang Lu hadn't spoken for a long time, and when he raised his head, he found that the other party didn't know when he had gone out.

"Don't you see it?" Lin Xiao walked out and patted Huang Lu on the shoulder.

I don't know if it's her delusion, but I always feel that the current Huang Lu's face seems to be a little bad.

"It's stuffy inside, it's noisy, and it's breathing. Huang Lu tugged at the corners of his mouth, but there was no smile in his eyes.

Lin Xiao glanced at him, and he was not reluctant, so he simply changed the topic and said, "This time, there seem to be a lot more shops doing live broadcasts." ”

"But it's not," Huang Lu gestured to a few other busy people in the store, and said, "In the past, Boss Bi was arrogant, so she stayed at home after work every day, and the number of people who came to ask for styles and orders couldn't be counted. I've always been unconcerned about these bizarre side doors, and now I'm starting to buy equipment and toss it. ”

"In the current clothing market, almost nine out of ten are doing live broadcasts. Lin Xiao glanced in the direction of the gate and said, "From the time I came in just now, I found that there were quite a lot of models coming in and out." The last time I came, there weren't so many. ”

Although the wholesale clothing market is the source of many large and small clothing stores, it is rarely associated with high-level words such as fashion. When choosing a salesperson or salesperson, I will deliberately choose some with a good image and temperament, but it is far from the point of hiring a professional model. But now, almost standing in front of the live camera, many of them can see that they are different from ordinary salespeople.

"What are you doing here? Zhao Qingran finally finished chatting with Bi Wenya, and saw that Huang Lu and Lin Xiao didn't know when to sneak out, so he hurriedly called them.

"This row is full of hits. Bi Wenya obviously had a very good impression of Huang Lu, and said straightforwardly: "People with average relationships want to come to get the goods, but I directly refuse to say that there are no goods." Anyway, there is no one now, you can pick a few models at will, and those that are in stock will be lined up for you first. ”

Even in the Internet era of information explosion, it is also a great test of connections.

No matter what platform you search through, or you go through a garment factory clothing wholesaler in person, you may not be able to find the real source manufacturer of your favorite style in a short time. Sometimes, when found, the casino may not be willing to sell it to itself.

Plagiarism, making imitations, it's too easy in this line.

And a large wholesaler like Bi Wenya, who is not worried about the sales of several hot models in his hands, can say to people that he can choose to supply first, and most merchants can't help crying when they hear it. Hot models are not worried about selling, which is almost equivalent to picking up money to do sales.

Lin Xiao and Huang Lu glanced at each other, and involuntarily raised the corners of their mouths, revealing an extremely faint smile.

"No, let's just come and see what's trending right now, and we just have a spectrum in mind. After Lin Xiao finished speaking, he also made a joke: "Although e-commerce can put more things on the table, there is no money to continue to push more new models." ”

The imaginary answer, the expression on Bi Wenya's face did not change significantly, but she looked at Zhao Qingran and sighed: "Your shop is really all of one mind, you just rejected me once, and now they reject me again." ”

Lin Xiao: "It's not that I didn't expect to get a discount from you, the boss, so I can only prepare early." Next quarter, I will definitely come here early to stay here. ”

"Come on," Bi Wenya sneered and said, "It's kind of seeing through your Fantes, don't use it if you don't need it, I can't sell it, anyway, if you need help later, just say it." ”

A few people thanked Bi Wenya, and after chatting casually for a few more words, they were ready to leave.

"That's right. When a few people left, Bi Wenya suddenly spoke, with a little embarrassment in her expression.

"What's wrong?" Huang Lu asked with a frown.

Bi Wenya didn't answer, pulled Lin Xiao to the side and took two steps, and then quietly spoke: "I just wanted to ask, where did you move the knife with your eyes and nose?

"She just mysteriously pulled you to the side, just to ask this question?" Huang Lu was a little incredulous, and for a while he didn't know what expression he should make now.

"Yes," Lin Xiao was also a little helpless, shrugged his shoulders, and said, "After I told her, she still felt that I was fooling her and didn't tell her the truth." ”

Zhao Qingran also cried and laughed and said: "No way, now in the anchor industry, there are really few people who have never gone under the knife." ”

"Why?" Lin Xiao frowned involuntarily, a little puzzled: "It's understandable to want to make your image condition look better. But if you're just an anchor, there's no need at all. ”

Relatively speaking, other professions with high image requirements, anchors with goods can almost be regarded as having no requirements. Take the live broadcast that is emerging in the market today, few people will really spend a lot of money to buy a lot of overly professional equipment, and most people just put a mobile phone and a triangle bracket fill light and start broadcasting.

The anchor with goods only needs to show the effect of the upper body and the actual appearance of the baby. The mobile phone comes with a filter, not to mention, and the beauty level of the live broadcast room itself is also very strong, Lin Xiao usually pulls the live broadcast beauty to the minimum, but he still can't show the color of the clothes well. I have to say that the live streaming software itself already carries a strong filter.

The appearance seems to be not as strict and important as imagined.

"They shouldn't just want to be anchors. Zhao Qingran has been shopping in the market a lot recently, and he has heard a lot of related things, explaining: "Live broadcast, many people think that they rely on their faces and bodies to eat, even if they are anchors with goods." And many people don't think that this is what kind of goods, they all think that it is just an anchor. ”

If there is a lens, there will be traffic, and after being familiar with this line of work, it seems to be a matter of course to jump to other anchor industries with greater traffic and more targeting. Live streaming with goods is just a ladder with a relatively low threshold for rising, and as for what the content of the work is, it is not the most important thing.

"Of course, it's faster to be an assembly line Internet celebrity. A model who has a good relationship with me told me that many Internet celebrity companies also operate in this way. ”

No matter what kind of appearance and figure it is, the first thing to do when you sign a contract is to go for plastic surgery, and you have to take out a loan or borrow money from the company.

"On the Hangzhou side, Internet celebrities are really like assembly lines. Staying in a small cubicle, I don't know what to broadcast every day, but it's going live anyway. Send photos, pretend to be goddesses, and the money will be transferred. Zhao Qingran didn't have too much envy in his tone, but had a little sigh: "It's just that when your face collapses, you haven't paid off the loan yet, and you haven't waited for the opportunity to become popular." ”

But there are still so many people going forward.

"Especially this year, live streaming with goods has started, and orders from plastic surgery hospitals have almost doubled. ”

"Why, they can't always see the excellence in themselves?" Lin Xiao couldn't help but wonder, an excellent person like Yang Liu still had a lot of dissatisfaction with himself. is as talented as Zhao Qingran, but he will still fall into a dead end that is dissatisfied with his figure.

It seems that to some extent, they are also early Luo Qiang couples.

Luo Qiang and Zhang Yanan can't see this city.

What they can't see is themselves.