Chapter 988: Breaking 30 billion
At 8 o'clock in the evening, Mango TV's singles carnival night officially began.
Countless young single men and women, as well as men and women who are not singles, sat down by the TV early.
"I'm grass, this face is so big. ”
"It's simply the scale of the Spring Festival Gala. ”
"It's bigger than the Spring Festival Gala, and it is said that celebrities invite more than the Spring Festival Gala. ”
Then, after the host turned over the opening remarks, the first male singer appeared.
Jay Chou.
He brought a song of seven miles of incense.
"Sparrows outside the window, mouthing on telephone poles......"
As the most popular singer at present, Jay Chou is simply popular.
is just a song, and Jay Chou has driven the popularity of the audience.
"Hello everyone, I'm Jay Chou, and like you, I'm also a single, so today is our festival together. ”
Jay Chou's self-introduction instantly made everyone boil.
What are you doing today?
Isn't it just a singles?
Superstar Jay Chou is also a single.
"So, because I don't have a girlfriend, a lot of the time, I don't need to accompany anyone, I just need to concentrate on creating and practicing songs. Of course, when I'm bored, I like to take selfies. The new pear phone is equipped with a 300,000-pixel camera and a flash ......"
Saying that, as part of the whole carnival night, Jay Chou began to advertise for Pear Mobile Phone.
"Well, I'll admit, I'm just advertising for the pear phone. ”
Jay Chou said honestly: "Tonight is a carnival night, and it is also the Double 11 promotion festival, I believe everyone knows this pear mobile phone." Place an order at 0:00 tonight, and the pear mobile phone dropped by 500 yuan. If you miss this day, you'll have to wait another year. ”
After speaking, Jay Chou did not step down, but continued: "Everyone can now log in to Huanyu Mall and search for pear mobile phones. For the time being, there is no discount at present, but you can first collect the pear mobile phone sales page, or add the pear mobile phone to the shopping column, and you can quickly place an order at 0:00 in the evening. In addition, the official pear technology has a bigger discount, and the first 1,000 orders will be given 300 yuan in phone bills......"
This kind of direct sales method made everyone stunned.
"What else are you doing?"
"Hurry up and collect it, if I sell it like this and no one collects it, it will be too shameful. ”
Although some of them couldn't believe it, everyone understood it at this time.
That's right.
On the stage is Jay Chou.
He's just selling his phone in front of them.
Immediately, thousands of users came to the computer to collect pear mobile phones.
Of course, there are naturally some of them who have already made up their minds to buy pear phones.
At the same time, there are also some who didn't want to buy before, but were stimulated by Jay Chou.
In addition, there are also some discounts that take a fancy to pear mobile phones, as well as 300 yuan phone bill gifts that want to be purchased.
But in any case, Jay Chou's first face-to-face recommendation detonated the passion of countless consumers.
"I'm grass, and there are advertisements like this. ”
"This is advertising, this is direct promotion of products. ”
"I almost thought it was the salesman of Huanyu Technology. ”
Consumers were dumbfounded.
In the past, they had indeed seen celebrities advertise a certain product.
But it's just advertising, and for them, it's an endorsement.
But now, Jay Chou seems to be advertising, but this kind of advertising regards himself as a salesman.
Although this seems a little incredible, I have to say that this way of selling products live on TV stations is really down-to-earth.
This kind of down-to-earth is not only a star like Jay Chou putting down a star shelf, but also the interaction in it.
Just like this, Jay Chou interacted with thousands of players through the message function in Huanyu Mall.
"Jay, is that you, is it really you?"
"It's me, it's me, it's really me. ”
"I'm grass, Jay replied to me, Jay replied to me. ”
Using the live broadcast of the TV station and the message function of Huanyu e-commerce, Jay Chou realized the live broadcast function popularized in later generations.
"Jay, can it be a little lower, the pear phone is too expensive. ”
"You can't go any lower, if you go any lower, something will happen. ”
"Hahaha...... Hahaha...... Fun, fun. ”
"Jay, I bought a pear phone, can you help me make a wish come true?"
"As long as it's not embarrassing, it's okay. ”
"Don't be embarrassed, don't be embarrassed, I just want to say to my girlfriend, I love you. ”
"Of course it's okay, what's your girlfriend's name. ”
"His name is Lin Jiahui. ”
“OK......”
Jay Chou nodded: "Lin Jiahui, I don't know if you are in front of the TV, your boyfriend likes you very much, he wants to ask me to tell you, I love you, I wish you happiness." ”
"Pat the ......"
The audience applauded.
On the other hand, more than 100,000 people have added pear phones to the shopping column.
"Chen Yu, why are you the first to play?"
"I'm the organizer, of course I'm the first. ”
"It's so unfair, if I knew that we would have grabbed the first one. ”
Background.
Watching Jay Chou interact with a group of fans at the front desk, Zhang Ruiming and Miss Dong said one after another.
"It's been 10 minutes, no, Chen Yu, tell Jay Chou to go down. ”
"Yes, yes, isn't it 5 minutes for each manufacturer, you all occupy it for 10 minutes, hurry up and call him down. ”
"Broadcast a little more, broadcast a little more. ”
"No, I'll say you have an inside story tomorrow. ”
Miss Dong didn't give up, and Chen Yu had no choice but to let Jay Chou end the sales.
"Well, I was going to give Jay 15 minutes. ”
sighed, for Miss Dong, Chen Yu could only give three points.
"I'll just say it, this guy has always only thought about himself when he engages in activities. ”
Miss Dong glared at Chen Yu.
"Don't, Mr. Dong, now I'll let Jielun go, and it's up to you later. ”
Chen Yu naturally smiled slightly.
Whether Jay Chou is on stage for 10 minutes or 15 minutes, Chen Yu doesn't care.
However, Chen Yu is pleased to see the changes brought about by this new sales model.
For example, the number of shoppers of pear mobile phones, through Jay Chou's area, has soared N times compared with the original sales.
Of course, this is not the most important thing.
The most important thing is that not only them, but all the manufacturers they work with will get tremendous growth in this new model.
......
"Mr. Ma, I really didn't expect Huanyu Technology to think of such a new sales model. ”
Ali.
Looking at the carnival night of Mango TV, Lu Zhaoxi muttered to himself.
"yes, I didn't expect that. ”
Teacher Ma also sighed.
Even if he has always been a genius, he is also admired for this brand-new model.
Although, he has not yet fully figured out what the impact of this model will be on the future.
But he knows that this model may open up new ways of commercial sales.
In addition, combined with the current e-commerce platform, this model may explode with amazing power.
......
After Jay Chou, it is the king Liu Dehua.
Like Jay Chou, Liu Dehua started his sales pitch after singing a song.
"What products will Liu Dehua recommend to us?"
"Haha, I'm looking forward to it. ”
"It's obviously selling goods, but it's actually equivalent to advertising, but why do I like to watch it so much? ”
The crowd watched and chatted constantly.
The new mode not only gives them a new experience, but also brings them more conversations.
What products will Liu Dehua sell?
So, what about Zhang Xueyou after Liu Dehua, what about Li Ming, and Aaron Kwok?
The answer was soon revealed.
This time, the product promoted by Liu Dehua is Haier home appliances.
Haier home appliances are not just a product, they are a whole category.
Refrigerator, washing machine, air conditioner, TV...... And so on, all categories.
"Well, Haier is really bullish. ”
"The Haier brand is not built, I believe in Haier. ”
"Liu Dehua has a vision, and he actually chose Haier. ”
"I heard that there is a discount on Double 11 this time, so I have to go shopping. ”
Soon, the same as before.
Under the new model and huge highlights, Haier's full range of home appliances have become popular models with pear mobile phones.
"Mr. Zhang, there are already 200,000 people in the background who have put our Haier home appliances in the shopping column. ”
"Surpassing the pear phone so quickly?"
"Yes, the pear phone is more expensive than our home appliances, and of course our home appliances sell better than the pear phone. ”
"Mr. Zhang, it is now 300,000 people. ”
"Mr. Zhang, it is now 400,000 people. ”
Backstage, Zhang Ruiming was so excited that he couldn't sit still: "Chen Yu, Miss Dong, you sit, I'll take a look." ”
"You see, Mr. Zhang can't hold his breath. ”
Miss Dong smiled.
But in fact, Miss Dong was also extremely excited.
In just a moment, Haier's sales data has increased several times, or even dozens of times, compared with usual.
What if that kind of effort was put on their air conditioner?
The answer was soon revealed.
After Liu Dehua, Miss Dong came on the field in person.
"I'm grass, who is this?"
"Miss Dong is on the field?"
"Domineering, Miss Dong doesn't need someone to endorse her, and she doesn't need others to sell it, she does it herself. ”
Miss Dong has always had a strong charm.
Whether it's her abilities, her status, or what she says, she has a huge influence.
"Everyone, I'm Dong Minzhu, I can't sing, I can't dance, and I don't have the money to hire any celebrities to sell us Gree's products, so I'll go on it myself. Since I'm on the field, then I won't play false. I believe everyone knows what we Gree does, yes, that's right, we Gree are making air conditioners and selling air conditioners. I would like to recommend to you one of our latest large 1.5p air conditioners...... Shocking price, 1999 yuan ......"
"Ahhh......h
"It's not that I didn't expect it, it's not that I didn't think of it, it's not that I ”
Listening to the shouts of everyone at the scene, Dong Minzhu also said loudly: "1999 yuan, everyone can buy a 1.5P air conditioner home? ”
For the first time in history, the price of air conditioning was hit to 1999 yuan, and on this day, Dong Minzhu conquered the audience.
Subsequently, the background converted crazy data and entered the home page of Gree Air Conditioner.
......
Unknowingly, under the live broadcast promotion of a group of stars, the time came to 23.55 points.
There are still 5 minutes left until 11.11.
At this time, the countdown is already ready on the big screen, as well as the sales data that is temporarily 0.
At 0:00 a.m., which is 0:00 on Double 11, the Double 11 promotion is about to begin.
Countless people are excitedly guarding this moment.
In the same way, countless people also stayed in front of the TV, just waiting for the time to come, and they were ready to rob.
Of course, even if they weren't ready to shop tonight, they wanted to witness this history.
"How many billions will it break?"
"Don't know?"
"But breaking the record is for sure. ”
Not to mention that the online shopping market is getting bigger and bigger, just talk about this carnival, he doesn't know how much traffic it can bring.
"Chen Yu, how many billions do you predict today's promotional data?"
"I don't know. ”
"You don't know yet?"
"I really don't know. ”
Chen Yu waved his hand.
He didn't want to guess the number now.
In fact, he knows whether to guess it or not, today he succeeded.
Not only did he successfully launch a new promotion model.
More importantly, Chen Yu successfully tied Singles' Day to Double 11.
This also means that in the future, every Double 11 Singles' Day, everyone will think of shopping and consumption.
Such a habit is formed once it is formed.
Even if it's Singles' Day in the future, everyone will still maintain this fine tradition at this time.
Or rather.
In the future, when it comes to Double 11, you may not be thinking about whether to consume, but how much you can consume.
Or, do you want to log in to your online shopping account first and enter the wrong password three times to lock your mother-in-law's account.
Otherwise, your losers will empty your wallet.
"Okay, don't guess, here we go. ”
0 points.
Pointing to the big screen on the stage, Miss Dong said.
"Double 11 Carnival, officially start ......"
With Huang Zheng pressing with one click, the double 11 transaction data was officially opened.
The numbers scrolled wildly on the big screen.
7 digits.
8 digits.
9 digits.
10 digits.
Even 11 digits.
Chen Yu didn't remember how much it was later.
Because it was late, Chen Yu was ready to go to sleep.
Anyway, the record has been broken, and he plans to come tomorrow to count the data.
"Mr. Zhang, Mr. Dong, I can't stand it, what about you?"
"We'll see. ”
"Well, we'll see. ”
"Well, you see, I'll withdraw first. ”
Yawned, and Chen Yu slept until 8 o'clock.
In fact, Chen Yu couldn't wake up at 8 o'clock, he was woken up by the phone.
It was none other than Miss Dong who woke up Chen Yu.
"Chen Yu, let's have breakfast together"
"So early?"
"Why so early, I didn't sleep all night. ”
"Ah...... No way. ”
Chen Yu couldn't believe it.
"Heh, you slept soundly, Mr. Zhang and I stayed up all night. ”
"Miss Dong, fight so hard?"
"Don't you spell?"
Miss Dong said: "You don't know, how much did the sales of our Gree and Haier skyrocket last night?"
"How much has it skyrocketed?"
"100 times. ”
"I'll ......"
Chen Yu was taken aback by this 100 times.
But it's normal to think about it.
Such a nationwide promotion, how can it not rise, and it is normal to skyrocket 100 times compared with usual.
"According to this calculation, even if we don't sell Gree air conditioners in the next month, our annual sales will have to increase by 1 times. ”
"Awesome. ”
"Thank you, really, thank you. ”
"You're welcome, everyone helps each other. ”
"Come over quickly, I have to fly back after breakfast, don't you know, this skyrocketing order, even I am frightened, I have to go back to the headquarters to sit in person." ”
"Okay, here we go. ”
Chen Yu nodded.
After a quick wash, I took the elevator to the cafeteria hall on the second floor of the hotel.
Of course.
Before going out, Chen Yu turned on the computer and checked the turnover of Huanyu E-commerce this time.
The number shown above is 30 billion.
Although it has not yet reached 24 hours, it has already broken the 30 billion mark at this time.
(End of chapter)