The visit is naturally not the point, the focus is on the private communication with Dong Minzhu after the visit.

However, although the visit is not the focus, the visit still brought a deep impression to Chen Yu.

For example, the production plant of Gree air conditioner is more orderly than an ordinary factory.

According to Dong Minzhu, their factory has adopted a perfect quality management model, which also ensures the production efficiency and quality of Gree Electric Appliances.

"Mr. Dong, your quality management system is really broad and profound. ”

"I came from a marketing background, and when I took over Gree, many people thought I couldn't bring Gree well. But I don't believe in this evil, I want to tell others that even if I am from a marketing background, I can bring Gree well. To this end, I put a lot of effort into quality. ”

"Gree, master the core technology, Mr. Dong, you have a great move. ”

Chen Yu gave Dong Minzhu a thumbs up.

Among entrepreneurs, the reason why Dong Minzhu is a strong woman is not because of her personality, but because of her actions.

After she took over Gree, Gree was originally only a first-class brand in China, but now it has become the first in the country.

In addition, she also made a bold statement to be the best in the world.

"Hey, Chen Yu, your words are good, how about selling me the advertising words that we are Gree?"

Gree, the sentence of mastering core technology made Dong Minzhu's eyes light up.

It was the first time she had heard Gree say that.

"Advertising words?"

Chen Yuzheng wanted to say, isn't this sentence Gree's advertising slogan?

But after thinking about it, Chen Yu understood.

Now Gree's advertisement is not this sentence, but "good air conditioning, made by Gree".

It should be said that the advertising slogan "good air conditioning, made by Gree" is also very good.

In the 90s, he used this kind of advertising slogan.

However, after entering the 21st century, this advertising slogan has been abandoned.

It wasn't until after 2013 in the previous life that I used back "good air conditioning, made by Gree." ”

However, when I think that Gree is going to compete with global air conditioning brands at this time, this advertising slogan is extremely suitable for Gree.

"Mr. Dong, this is polite, in one sentence, if Gree uses this sentence as an advertising slogan, I am too late to be happy. ”

Chen Yu naturally won't say that I stole this advertising slogan.

If you want to use it, that's the best.

"No, no, this slogan is too useful for us. Just this advertising slogan is worth at least 1 million. ”

Gree, master the core technology.

Reading this sentence in her mouth, Dong Minzhu was a little excited in her heart.

This advertising slogan can be said to be tailor-made for their character.

You must know that although Dong Minzhu made a bold statement to challenge the world's first. But seriously, it's a lot of pressure.

In the area of air conditioning, although Gree air conditioning occupies the first share of the domestic market, when it comes to technology, Gree is still far behind Japan, South Korea, Europe and the United States. This is also the case in the eyes of many people, especially the high-end central air conditioning.

Although Dong Minzhu continues to increase R&D investment and constantly narrow the gap with them, even now this gap is very small. However, it is still difficult to change everyone's mindset all at once. Previously, Gree's advertising slogan was good air conditioning, although Gree made it was also good. But everyone thinks that Gree air conditioning is not bad, but not the top, can it be compared with other Japanese, South Korean, European and American air conditioners? This remains to be verified, but if the advertising slogan becomes "Gree, master the core technology", invisibly, everyone will think that Gree has been on par with Japan and South Korea...... This has a huge role in promoting the high-end market.

Once the high-end market is won, it will be a feedback for the low-end.

I really want to say, don't say that this advertising word is 1 million, Dong Minzhu is willing to give 10 million.

"Mr. Dong, you ......"

"Okay, that's it, I'll notify the finance to send you this money later. ”

Dong Minzhu domineeringly asked Chen Yu not to discuss the issue of advertising costs.

Since Dong Minzhu insisted, Chen Yu no longer shirked.

1 million, in a word, this money is too easy to make.

It seems that if you want to dig into this business in the future, Chen Yu remembers a lot of classic advertising words in his mind.

It's certainly bad taste.

This kind of thing is hard to come by, how can Chen Yu, as the CEO of Huanyu Technology, do this kind of thing professionally.

"Look, Chen Yu, I owe you a favor again. ”

"Mr. Dong, you give me money and a high hat for me, no wonder everyone in the industry admires you. ”

"What do you admire, everyone sees me as a woman, so they all let me. ”

At the end of the visit, in the office of the chairman of Gree Electric Appliances, only Chen Yu and Dong Minzhu remained.

Both of them know that what they talk about now is the point.

The advertising slogan just now is just an episode, but Chen Yulai Gree has another purpose.

"Mr. Dong, I heard that you Gree has recently made adjustments in the settlement of payments. ”

"There are adjustments. ”

Dong Minzhu nodded: "This is also inspired by you, payment settlement is a big problem, if it has been detained by dealers, even if we build more air conditioners, we are very passive." However, we have only adjusted the payment settlement of some small dealers, and for some large dealers, we have no choice for the time being. ”

This is also something that Dong Minzhu regrets.

For example, a national large home appliance supermarket.

Although Dong Minzhu wants to adjust their payment settlement cycle, it is a seller's market at this time, and they still need these large home appliance supermarkets to occupy the market. Although Gree has achieved the first place in the country, it is not without competitors, Midea, Zhigao, and even Hisense, TCL have launched a series of air conditioners. Not to mention, there are also some large air-conditioning groups in Japan, South Korea, Europe and the United States.

But despite this, Dong Minzhu also knows that the rice must be eaten one bite at a time.

Give her time, Dong Minzhu believes that she will definitely be able to take down these dealers.

"Large dealers really have a lot of power. ”

Chen Yu also nodded.

Huanyu Technology has the shares of Yongle Electric, so it naturally knows the right to speak in large home appliance supermarkets.

If manufacturers want to adjust their payment cycles, then I will focus more resources on other products.

They believe that there are definitely manufacturers who are willing to sacrifice the payment settlement cycle in exchange for the market.

Last time, Huanyu mobile phone was almost pitted by a dealer.

This is also the reason why Chen Yu wants to do the sales channel himself.

"By the way, the weather is getting hotter and hotter, Chen Yu, do you have any activities in Huanyu Mall?"

"Mr. Dong, I also came for this matter. ”

Chen Yu said: "Summer is the peak season for air conditioning and home appliances, and we also want to do a wave of promotional activities in Huanyu Mall. ”

Huanyu Technology has two major e-commerce platforms.

One is the B2C Universal Mall.

The other is C2C's Universal Department Store.

Although C2C's Universal Department Store has done promotions before.

However, Huanyu Department Store is only for small commodities and has little to do with B2C's Huanyu Mall.

Therefore, Huanyu Mall took over Huanyu Department Store and did another wave of promotions.

Of course, Chen Yu's promotion is not a promotion for the sake of promotion.

He's also aiming for a few big competitors.

At present, Excellence, eBay, and Ali have joined forces.

Although Chen Yu thinks that they can't be his opponents, it is impossible to say that he is completely left alone.

It's just not easy to deal with them either.

However, Chen Yu has a move.

For example, this time Chen Yu looked for Dong Minzhu.

The way to play is simple.

When Ali and Ebay did C2C before, Chen Yu did B2C.

When Ali followed to do B2C, Chen Yu secretly started C2C again.

Then Ali Excellence found that C2C is the most suitable for the domestic market, and Chen Yu came back and was ready to do a wave of B2C.

Hehe?

Do you think you can really understand the Chinese e-commerce market?

When the time comes, I'm going to make you doubt your life.