"Great, I'm waiting for your Universal Mall promotion. ”

Dong Minzhu said with a smile.

Regarding the promotion, it is not only good for Huanyu Mall, but also good for their Gree Electric Appliances.

It can even be said that there are more direct benefits for them Gree Electric Appliances.

Having such a big platform for promotions can in itself allow them to sell more air conditioners.

"However, Mr. Dong, this time our promotion model may be different from before. ”

"You say. ”

"We want air conditioners to be sold on our platform, not on other platforms. ”

"Do you mean you can't be on Taobao, Excellence, including eBay?"

"It's not just these online platforms, but also offline. ”

"This ......"

Dong Minzhu hesitated a little, and then said: "Chen Yu, I'm afraid we can't agree to this." ”

However, Dong Minzhu was also afraid that Chen Yu would misunderstand: "Chen Yu, if it is online, I can promise you on my side, but if we include offline platforms, we can't withstand the pressure of those dealers." As you know, the strength of some large home appliance supermarkets offline is very strong, and it is impossible for us not to cooperate with them. ”

Let's put it simply.

Don't look at the online sales so hot, but in terms of sales, it is still more sold in physical stores.

The reason why Dong Minzhu is very interested in Chen Yu is just because she feels that the Internet is also a good sales channel.

Not to mention the ability to increase sales.

If she really had to choose between the two, her first choice was offline.

It's not that Dong Minzhu is ruthless, anyone would do this.

Unless, online sales are much larger than brick-and-mortar, or brick-and-mortar accounts for only a small percentage of online sales.

But at present, Huanyu Mall does not have such strength.

As for whether there is a future, let's talk about it in the future.

Of course, Chen Yu was not surprised by Dong Minzhu's refusal.

Not to mention Gree, any merchant who puts forward such a condition in Chen Yu may not agree.

The online trading platform is just a trend, and he is not really hot yet.

"Mr. Dong, I was abrupt, but, Mr. Dong, you also misunderstood me. ”

Chen Yu knew how many catties and taels he had.

Although Huanyu Technology now seems to be very large-scale and has made a lot of money, its valuation exceeds that of many well-known companies.

But in the eyes of these well-known manufacturing companies, they don't think Huanyu Technology is so powerful.

At the very least, he has limited physical influence.

He has limited impact on employment.

His impact on the economy is also limited.

Even if it is e-commerce, the overall scale at this time is not particularly large.

What really has to be said is the impact of Huanyu Technology's mobile phone business, which has a greater impact on the entity.

However, what Chen Yu said is not the same as what Dong Minzhu understands.

Chen Yu explained: "I mean, Gree Electric can make another brand of air conditioner for our Huanyu Mall alone. ”

"Mr. Chen, this is also a bit difficult. ”

Dong Minzhu shook his head: "It takes a lot of manpower and material resources for each of Gree's air conditioning brands to play, and it is not impossible to create a brand for your Huanyu Mall alone, but the cost is too great." ”

For example, Gree's Calm King series.

It is not an easy task to create an air conditioner that is comparable to the King of Calm series.

For this, Chen Yu has made mobile phones, and he also knows the difficulty of building a brand.

However, since Chen Yu has made this request, Chen Yu has already thought of a strategy to deal with it: "Mr. Dong, you just need to take a random brand name, as for the promotion of this brand, Gree does not need to be responsible." ”

"White Label?"

The same can be said. ”

Dong Minzhu was a little incomprehensible: "Then does anyone buy it like this?"

"Of course there is, as long as the price is right. ”

Chen Yu continued: "Previously, our model sold air conditioners, such as selling Calm King, we would sell Calm King online, and physical stores would also sell it, which did not have any advantage for us. ”

The only advantage of an online store is that it is cheap.

But the price was cheap before, and it was done by Huanyu Mall to post money.

When you smash the market, you can naturally post money, but it is impossible to post money every day.

In addition, these air conditioning color TVs are all major appliances, each of which is one or two hundred, and a large amount is unbearable.

"Gree only needs to give us a separate air conditioning brand, this brand does not need to be promoted by Gree, as long as it is sold to us. Whether we can sell or not, that's our business. ”

This style of play is actually the B2C self-operated model of later generations.

The so-called self-operated, that is, the website platform itself marketing.

Why is there such a pattern?

In fact, it is the same problem as the current Universal Mall.

The physical dealer takes the air conditioner from the manufacturer for 2,000 yuan, and the Huanyu Mall takes the air conditioner from the manufacturer for almost 2,000 yuan.

The cost of everyone is about the same, and even, the physical home appliance supermarket may get the goods even lower than the online merchants get the goods.

Why low?

Because overall, the physical sales volume is still more.

In that case, what do you take to compete with brick-and-mortar home appliance supermarkets?

Can you lower the price?

Can you keep falling?

Even if you can drop it, the physical store can also drop it.

Although the brick-and-mortar store requires rent, it requires labor...... However, online stores also need publicity and promotion costs.

Even, if they are ruthless, the brick-and-mortar store will drop even more than you.

This is also why many times in later generations you will see that the price of many electronic products on the Internet is just a reference.

It's cheaper to actually buy this electronic product physically than online.

When the time comes, not to mention that online shopping defeats the entity, it is entirely possible for the entity to defeat online shopping.

Then, the only thing that can reduce the price and PK with the entity is self-operated.

I sell an air conditioner brand that I don't have in physical stores, and that's a perfect solution.

Of course, this is also under Gree.

This brand is not very well-known, but the appearance of the parameters is similar to that of a physical series of brand air conditioners.

The most important thing is that because Gree air conditioners do not need to promote and publicize themselves, their shipping costs can be reduced to a very low level.

Then, through such a model, B2C can establish a set of models that compete with physical home appliance supermarkets.

No matter how much it costs to pick up the goods in the physical store, the air conditioner I sell is different from yours anyway.

Whether your price is high or low has nothing to do with us.

As for the Internet, do people care about brands?

Although online consumers also care about brands.

But they care about big brands.

As long as the big brands are the same, the general consumer does not particularly care about the other sub-categories of brands under the big brands.

Moreover, under the strong cost performance, many users will prefer to buy online.

Especially when you see the explosive models that appear, as many people buy, consumers will place orders in a bunch.

"Chen Yu, your mode is amazing. ”

Dong Minzhu is not an ordinary person.

She was born in marketing, although she didn't understand Chen Yu's intentions just now.

But after Chen Yu explained a little, she understood Chen Yu's intentions.

It can be said that as soon as this model comes out, in the future, they will have a long and short capital with the physical home appliance supermarket.

"This model can be yes, but if you can't sell so many air conditioners, we won't be responsible for returning them. ”

"Rest assured, unless there is a quality problem, otherwise you won't have any trouble with Gree. And, if Mr. Dong agrees, we are willing to shorten the payment collection cycle to two months. ”

"Really?"

"Mr. Dong, if it's not true, I'll come to Gree to do something in person. ”

Chen Yu responded with a smile.

He knew that this last sentence was the real killer move.

For Gree, the most important thing for them is to get the money back.

Again, for all manufacturing industries, the most important thing is to collect payments.

If the payment is not recovered, then there is no capital for research and development.

If the payment is not recovered, then there is no money to promote.

If the payment is not recovered, the treatment of the enterprise cannot be improved.

Shorten the payment cycle by one month, and increase the competitiveness of enterprises by 30%.

Shorten the payment cycle by two months, and increase the competitiveness of enterprises by 60%.

Shorten the payment cycle by three months, or there is no word for payment, you must pay for the goods first.

Then, the competitiveness of enterprises will increase by 200%.

As long as Chen Yu shortens the payment cycle, this will directly hit Gree's dead end, and it is impossible for them not to agree.

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