A seemingly awkward and abrupt meeting. See. Wool, Chinese net

This is how Hao Yunfei feels.

After some inexplicable begging, Qi Zheng finally figured out the middle-aged man's share and intention.

Hao Yunfei, a middle-aged man with a chubby hairline, is the owner of a company called Qingyangye in Rui City, Jiangnan Province.

"Since its establishment in the 80s, we have been one of the well-known brands in Ruishi. It is no exaggeration to say that more than half of the young people in Ruishi grew up drinking our Qingyang cattle......" Hao Yunfei proudly introduced his company.

Qi Zheng looked at him blankly.

Hao Yunfei, whose eyebrows were fluttering, was suddenly stunned, restrained his thoughts a little, and continued.

For more than 20 years, Qingyang industry has developed steadily in Rui City, and after Hao Yunfei officially took over Qingyang industry from his father last year, he faced a crisis before he had time to plan for development.

Changbai in the same province began to expand, and unfortunately, Rui City was one of its main targets.

After Changbai Ye came, he directly launched a competition for the source with Qingyang Industry.

In the past, the relationship between Qingyang Industry and local farmers was relatively coordinated, and it often provided farmers with funds and equipment support, helped farmers breed, and provided them with technical training and guidance, and established a good cooperative relationship with farmers.

However, after Changbai Industry entered the Rui City, it competed with Qingyang Industry for fresh and high-priced acquisitions.

Fortunately last year, many farmers still chose to cooperate with the local Qingyang industry.

But this year, in the face of Changbai's high-priced purchase, the farmers were tempted and sold their cattle to Changbai. See 1 yarn 3 Chinese net

This means that Qingyangye's previous investment has been "lost".

To add insult to injury, Changbai Industry played the "price reduction card" to seize the market.

Qingyang Industry has been steadily occupying the market for many years, but because it will give subsidies to farmers in previous years, it also took out loans to update the production line last year. Now that the source has been seized, the market has also been seized, and the key is that the capital chain has come to the brink of breaking.

"My father is a kind man, for more than 20 years, the price of cattle has not increased much, so the profit margin is low. Hao Yunfei said with annoyance.

Qi Zheng was unmoved.

Unexpectedly, the wolf soon came to the door. Changbai Yexiang merged with us, I, bah, brought us to this point, and still wanted to swallow us in one bite? ”

"There are also foreign investors who want to invest in Qingyang Industry and seek joint ventures. It's a pity that my stubborn old father would rather the company go bankrupt than be cheap. Hao Yunfei shrugged helplessly after speaking.

Hearing the intervention of foreign capital, Qi Zheng raised his eyebrows, but he was interested.

In recent years, the development of foreign capital in the Chinese market can be described in eight words - repeated defeats, repeated defeats.

Since the mid-90s, the world's top 20 multinational giants such as Nestle, Kraft, and Danone have entered the domestic market.

However, due to the lack of a good pulse of the Chinese market, domestic product companies mainly operate low-cost liquids, while multinational giants are obviously too advanced in terms of product positioning and price, so they naturally lose their attractiveness in the market.

After the promotion strategy of "buy x get x free" launched by various product companies and the killer feature of domestic companies showing their prices one after another, "foreign brands" are even cooler.

In addition, excessive management costs and lack of control over sources are the main reasons why multinational companies have lost in China.

Taking management costs as an example, among the holding companies established by these multinational giants in China, there are a large number of managers with annual salaries of about one million yuan who are sent to China by the United States, France, the Netherlands, Italy or other parts of the world.

In addition, some domestic product companies have mastered a large number of high-quality sources, while these multinational product companies often cannot find enough sources in the peak season of product production and sales, resulting in a large number of production equipment idle, which also increases its production costs. Therefore, in terms of cost, multinational companies do not currently have an advantage over domestic enterprises.

In desperation, multinational giants can only put down their arrogant posture and return in vain.

Although these multinational companies have ended their business operations in China, they have not completely withdrawn from the domestic market, their brands have not really disappeared from the domestic market, and their capital has left a "tail" before retreating.

This kind of unwillingness is a collective portrayal of the ambivalence of the foreign investment group.

On the one hand, there are open guns and dark mines in the Chinese market. At present, China's product market is going through a period of adjustment from regional fragmentation to overall integration, and in this disorderly consolidation period, resource competition and price squeeze are what multinational companies are unwilling to experience.

On the other hand, after all, China is already the world's largest potential market for goods consumption. Once the market returns to order and the pattern is initially set, it is entirely possible for these multinational companies to use the power of capital to enter the Chinese market again and directly share the fruits of victory.

However, this has not affected the hopes of latecomers to seize the fast-growing Chinese consumer market.

Unlike the first round of direct foreign investment, the second round of investors are more likely to choose to enter China by cooperating with domestic enterprises.

Sometimes I have to admire the vision of foreign capital, and Qingyang Industry that can be looked at by them should have relatively good assets.

"So, you came to the door to cooperate with our Jiagu?"

"That's right. Our Qingyang industry is indeed on the edge of the cliff now, and it is better to be acquired by you than to cheapen foreign capital. ”

Qi Zheng was really speechless about Hao Yunfei's straightforwardness.

But......

"How did you come up with the idea of coming to Kaya?

Hao Yunfei looked triumphant, "I have long noticed that you are going to build a large ranch here, come and take a look, you know that you are not short of money." Since they all have to be sold, why don't you find someone with special money?"

Qi Zheng looked at him with a "I think thoughtfully" watch, took a deep breath, and said in an affirmative tone, "You are right!"

"And what's your cooperation plan?"

"It depends on your ideas, whether it is a wholly-owned acquisition or a joint venture, I am in favor of it. "Hao Yunfei looks like you're happy.

Qi Zheng felt a headache, where did this come from? The Buddha system was so bad that Qi Zheng couldn't even look at it.

Qi Zhengdu silently bowed to tears for his old father, he couldn't think about it, so he handed over the company to Hao Yunfei.

"Well, I'll send someone over to inspect your company, and if what you're saying is true, then I'll consider buying your company. ”

Hao Yunfei listened to Qi Zheng's words, and actually looked relieved, "There will definitely be no fake." Arrange for someone to arrange for you, and I'll take them back now. ”

Qi Zheng "......"

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