Chen Yu has come to Hangzhou. ”

"How can he come to Hangzhou?"

"Isn't he making a cell phone?"

Hearing that Chen Yu came to Hangzhou, Ma Yun subconsciously trembled.

This is not so frightened when he hears Chen Yu's name, but he has suffered defeat in the face of Chen Yu some time ago.

Especially has always been difficult to forget Chen Yu's fooling of him.

If he could, he wanted not to run into Chen Yu for the rest of his life.

If this is not possible, then it is better to run into Chen Yu less often.

Although Chen Yu and Ma Yun have not met now.

But Ma Yun knew that they were in trouble.

"Does Huanyu Technology have any moves?"

"I don't know for the time being, I'll send someone to keep an eye on them. ”

"It's useless to stare at it. ”

Ma Yun shook his head: "Now our competition with Huanyu Technology has shifted from B2C to C2C, before we had an advantage in C2C, but we didn't cherish it, but gave up this market in vain." Now that they are C2C, even if they don't make money for the time being, they just need to expand the scale of users. ”

This made Ma Yun think that Huanyu Technology and Penguin were competing at that time.

E-commerce platforms, while e-commerce, are also said to be the same as instant messaging.

It's okay to lose some money in the early stage, as long as you do it for users.

Thinking about it like this, Ma Yun regretted it even more.

Why was he so forced to be fooled by this guy at the beginning?

"I'm sure they're going to put up a promotion to promote their business. ”

The previous few battles were all through promotions.

Although this model is very cheesy and uncreative, it has to be said that it is very effective.

On the one hand, it is possible to attract more popularity through promotion.

At the same time, he was able to sell a large number of products in a short period of time, resulting in greater volume.

On the other hand, this stimulates the purchase of users and the attention of the public.

It's just that now Ali has a problem.

The number of their merchants and users is far inferior to Huanyu Technology.

If Huanyu Technology engages in such promotions, will they follow or not?

If you don't, this promotion will be completely out of touch with them.

Follow......

When the sales data of the two phases are compared, you can know at a glance who is superior and who is inferior.

To follow or not to follow, there are problems.

"Inform everyone, have a meeting. ”

Again, the eighteen arhats sat together.

Ma Yun looked around at everyone, and then said: "We haven't sat together for a long time, in fact, what I hope most is that everyone usually does their own things, as long as the company is operating normally, there is no need for us to get together." Because every time we get together, everyone knows that this is us Ali in trouble. ”

"I believe everyone also knows that Chen Yu, the founder of Huanyu Technology, came to Hangzhou. He didn't come to Hangzhou to play, his purpose is very clear, he will free up his hands and start dealing with us Ali. I don't need to say much about the strength of Huanyu Technology. So, guys, what do we do now?"

There is no need for Ma Yun to introduce it, their biggest competitor is Huanyu Technology.

For Huanyu Technology, they can be said to know very well.

But the more they learned, the more uncertain they became.

"In fact, this time the contest is a contest of users, and Huanyu Technology obviously sees that we have returned to the C2C business, so Chen Yu will come to Hangzhou City. If there is no accident in the future, no matter what offensive Huanyu Technology launches, they are all for users. Since it is for the user, we only need to solve the user part. ”

Cai Congxin, who has always been extremely calm and Ali's best thinker, was the first to say.

"Lao Cai is right, this time it is a user dispute, as long as we solve the user, then we are not afraid of Huanyu Technology. ”

Cai Congxin's words made the arhats in the audience nod secretly.

Just now, there were some ups and downs in my heart, but now I have some eyebrows.

"So, how do we quickly increase our users?"

Compared with others, Ma Yun did not dare to relax at all.

Of course, he knows that this is a battle between users, but how to make users do it, this is the key.

"Mr. Ma, I think we can increase the investment in personnel. ”

One of the arhats suggested.

"Although the promotion of local promotion personnel is effective, the efficiency is too poor, and even if it is increased, it is useless. ”

Ma Yun shook his head.

Of course, although the head is shaken, the number of ground pushers will naturally increase.

Even if it doesn't have much effect for the time being, it can increase some effect.

"I think we should do more advertising, especially on TV. ”

It's just that Ma Yun shook his head: "We have done this kind of promotion before, but the conversion rate of traditional media is not particularly high." We can still engage in B2C business, but C2C business will not reflect much effect. ”

"It's better for us to fight a price war with them, this one loses some, and we also have to earn enough popularity. ”

Another Arhat proposed.

But this time Ma Yun shook his head: "We are an e-commerce platform, we have no products ourselves, and if we want to fight a price war, we have to cooperate with merchants." To ask them to cooperate, one is that we have to contribute resources, and the other is that we have to give them subsidies. Of course, there is nothing wrong with this in itself. However, can we fight a price war against Huanyu Technology?"

This question stopped everyone.

As long as Ali fights a price war, Huanyu Technology will inevitably fight as well.

Huanyu Technology has the most categories, the most merchants, and the most users.

You want to fight a price war, excuse me, how can this be fought?

Don't start your own price war and be killed by them.

I still remember a promotional event that Ali did at that time, and his meow's Huanyu Technology actually called a bunch of people to swipe orders.

The trading volume went up, but Ali vomited blood at that time.

Dozens of proposals in a row were all rejected by Ma Yun.

Seeing Cai Congxin, who was calm and relaxed, Ma Yun asked: "Old Cai, everyone here is in a hurry, just you are so idle." ”

"Hehe, I'm not listening to everyone's discussions. ”

"Discussion, what discussion, I see you've been drinking tea. Come on, since you were the first to speak, I think you must have thought of an idea. ”

Ali is a partnership system.

Because of this system, Ali has attracted countless geniuses.

However, in the Ali partnership system, only two are permanent partners.

One of them is Ma Yun.

The other is Cai Congxin.

Ali was able to achieve today, to be honest, a lot of credit is Cai Congxin.

It is precisely because of Cai Congxin that Ma Yun has always felt more secure.

He knew that no matter what problems Ali encountered, Cai Congxin could think of ideas.

This time, it looks the same.

"Actually, I don't have any idea. ”

Cai Congxin put down the teacup: "I just thought of a bad idea." ”

"It doesn't matter if it's a bad idea or a good idea, as long as it works, it's a brilliant idea, hurry up. ”

"Okay, then I'll say it. ”

Clearing his throat, Cai Congxin said: "There are actually two users in the user dispute, one is the store user, and the other is the consumer. Consumers don't think about this for the time being, this is the most difficult to get up, and it is also the easiest to get up. To attract consumers, we need to attract store users to come and set up shop. ”

"Lao Cai, everyone thinks the same as you, we have used a lot of methods, but the efficiency is not high. ”

"It's normal not to be high, and it's incredible that you can surpass the technology all of a sudden by relying on those methods. ”

Cai Congxin nodded and continued: "Whether it is the local pusher, the advertisement, or the other, in fact, the efficiency is relatively slow. Of course, it's slow, but we still have to do it. But now that Chen Yu has come to Hangzhou, he obviously wants to catch us off guard. They have absolute users who can naturally crush us. But why don't we do the other way around?"

"What do you mean, on the other hand?"

"It's simple, too. For example, our current store owners are generally developing new store owners or old store owners. ”

"Both, but it's easier for new owners to develop. The old shopkeepers generally opened stores in Huanyu Department Store, so they didn't want to open them with us. ”

"It's an illusion. ”

Cai Congxin shook his head: "In fact, the new owner is the most difficult to develop, and the best development is the old owner, such as the old owner of Huanyu Department Store." Because they've done business online, they'll be more receptive. The reason why we have the illusion is that the old shopkeepers are lazy, and they don't want to bother to register another store. ”

Nowadays, many people are not particularly familiar with online operations.

Many people open a store only for general operations.

But opening a store involves a lot of operations.

For example, upload pictures, upload ID cards, bank cards, ...... Wait a minute.

I can't do it in half an hour.

Don't think that those who open shops are very diligent, in fact, many of them are soy sauce.

They are not professional.

But even if they're not professionals, you'll have to pull them over.

It is because of their unprofessionalism that countless commodities have been piled up.

"The more I talk about it, the more I don't understand, Lao Cai, we all understand this. We also understand why the old owner doesn't want to open another store, but they are lazy and what we can do, so we can't register an account for them and upload pictures. ”

Lu Zhaoxi said incomprehensibly.

This statement surprised others, but Cai Congxin nodded with a smile: "Why not?"

(End of chapter)