Worldwide, successful agricultural production is organized.

Among fruits, New Zealand's kiwifruit is the best example.

It is born from the same root as our domestic kiwifruit, but its fate is very different - a gold price, a brass price.

The difference is that the kiwi hugs the thigh of the "tissue"!

The kiwifruit of New Zealand in the past also suffered from an industrial winter due to decentralized production. In order to sign up for warmth, more than 2,000 fruit farmers in New Zealand, with the assistance and cooperation of the government, have set up a unified sales window - New Zealand Kiwifruit International Marketing Company.

Under the leadership of this leading company, the New Zealand kiwifruit industry quickly emerged from its predicament and successfully sold kiwifruit to more than 70 countries and regions around the world. Today, New Zealand's kiwifruit industry is owned by only one brand, Zespri, and all farmers are shareholders in this company.

Jiagu also did not focus on the main focus on the large agricultural growers. After all, in China, smallholder farmers are the mainstream, and they need to be organized the most.

Jiagu's "Agricultural Products Upward Supply Chain Plan" is also mainly to provide joint guidance on planting and sales to agricultural retail households, form industrial localization capabilities, and eventually cobble together "large households".

Therefore, for the fruit industry in Gui Province, Jiagu is an old routine - vigorously promoting fruit farmers to form cooperatives.

But embarrassingly, the growers are not interested in joining the cooperative.

......

"Well, in fact, over the years, there have been a lot of local cooperatives. However, these cooperatives eventually became places to sell agricultural materials...... "Lu Xiaochuan, president of the Gui Provincial Fruit Industry Association, explained with some embarrassment.

Zhong Huazhi looked clear.

After so many years of traveling from south to north, he still doesn't know the quality of most of the cooperatives in China?

The form is greater than the substance, and few of them play a real function - either to obtain subsidies, or, as President Lu said, to sell agricultural materials directly, so that it is easiest to make money. As for agricultural technology guidance or supporting facilities for peasant households, I can only say that I think too much.

"There are also retail fruit farmers, which are difficult to manage......" Speaking of this, President Lu looked helpless.

In terms of protection, after a disaster occurs, fruit farmers will consult relevant agricultural experts, instead of paying attention to the weather and preventing them in advance, like large growers; in terms of flowering period, it is clear that reducing flower buds will provide sufficient nutrients, and the results will be more and the quality will be good. But many growers just don't believe or are reluctant to do so, thinking that the more flowers they have, the better......

Although Gui Province has superior natural conditions, most of them are small workshop-style fruit cultivation and processing for families, and the technology is really not fine.

"It's not that there is no solution!" Zhong Huazhi said lightly.

The agricultural cooperatives formed by Jiagu are all over the country, and it is not uncommon to encounter more strange situations, so it has accumulated rich experience. At the moment, this situation is a piece of cake.

......

The mountainous and hilly terrain of Gui Province divides the entire climate into many independent small ecology, so that many fruits can find their own soil here.

But even in a similar environment, the price dilemma of "ten miles of different prices, falling below the sky the next day" is often in a similar environment.

In fact, according to Jiagu's experience, in most cases, unsalable fruits are actually low-value fruits - insufficient ripeness, large quality differences, low degree of commercialization, etc., and even fruits with potential food safety hazards, which can be described as low-value.

The reason for this is the lack of standards and technology for retail production.

Just like in front of you, the green hills are rolling and the rows of fruit trees are lush and green, and they look vibrant.

But the problem is that the fruit trees grow so well!

The accompanying agricultural technology expert said helplessly: "The variety is a good variety, but the planting density is too high." Oranges are blocked by leaves and cannot fully absorb sunlight, which will cause small individuals, peel flowers, and poor taste......"

Zhong Huazhi asked, "So you want to cut down the excess fruit trees?"

The agronomic expert replied in the affirmative: "At least one-third of the fruit trees must be cut down and the excess branches that block the sun must be removed to ensure the quality of the fruit." ”

But......

When they heard that Jiagu would help sell their fruits when they joined the cooperative, and that there was also agricultural guidance, the fruit farmers responded one after another, and when they heard that they were going to cut down the fruit trees, the fruit farmers instantly changed their faces.

"We worked hard to plant the fruit trees, and now we have to cut them down......?"

"That is, who will pay for the loss of cutting down fruit trees......

“......”

Growers are clamoring that they are not happy to join the cooperative.

President Lu, who was traveling with him, looked a little nervous, but Zhong Huazhi was unmoved.

"Folks, according to our requirements, the excess fruit trees have been cut down, it seems that there are fewer trees, but the yield per tree will be doubled, and this batch of fruit trees can bear fruit for a longer time!" Zhong Huazhi said loudly.

Some fruit farmers retorted: "It's easy to say, who dares to guarantee ......"

"Our company guarantees!" Zhong Huazhi interrupted the fruit farmer's rebuttal, "Our company can sign a contract with you, and the unit price of the purchase will rise from 5 cents to 1 yuan of the market price. ”

The growers fell silent and looked at each other.

This company is a bit bold!

The most important thing is that after such a calculation, it seems that his income is really increasing instead of decreasing, well, there is a head.

After confirming Jiagu's requirements and assurances, and with the government's guarantee, the growers changed their attitudes again and expressed their willingness to join the cooperative.

President Lu "......"

And that's not all.

In another orange-growing area, due to the degradation of citrus varieties, Jiagu asked the farmers to cut down all the fruit trees they had planted and replace them with the "wo mandarin" variety.

The growers were in an uproar.

Although the fruit can't be sold at a high price, who wants to take the risk of changing to another variety that they haven't heard much about?

But Zhong Huazhi's attitude was very resolute.

Fruits should also be differentiated.

The differentiation of FMCG products is very easy, more from the conceptual level of differentiation, such as beverages, you make green tea, I make black tea, it really doesn't work, I directly copy your bottle type, low-price competition, anyway, there is a one-year shelf life.

But not fruit – it can change color in one day and rot in three days. There is no way to start from the concept alone, it is grown in the ground, and it can only start from the cultivation of "variety differentiation".

"Wo Mandarin" is a hybrid variety of "Temple" orange and "Danxi" red orange, which was grown in Israel in the early years, and was introduced into China in 04, and was first planted in Bayu, but the performance has not been very good.

However, the Gui Provincial Academy of Agricultural Sciences found that the growth of "wo mandarin" in this area of the local area exceeded that of other varieties, with a large fruit diameter and good taste.

Before it could be promoted, it was regarded by Jiagu as one of the choices for the "variety differentiation" of citrus fruits in Gui Province.

"Our company will not only sign a purchase contract with you to set a minimum protection price, but also provide a corresponding subsidy for each mandarin plant...... Zhong Huazhi said calmly to the growers.

President Lu next to him "......"

This is a simple and crude way to throw money! The local tyrant's style of play really doesn't have any technical content! Chairman Lu complained frantically in his heart.

With this style of play, it's no wonder that Zhong Huazhi is confident - who can resist the stick of money?

President Lu watched without any surprise as the growers first hesitated, then moved, and finally "gave in" - cutting down trees and planting "mandarin oranges" instead!

He also watched Zhong Huazhi rely on the same routine to "push" all the way in the fruit industry in Gui Province, and more and more fruit farmers joined the Jiagu agricultural product supply chain.

The more growers join the Jiagu supply chain, the easier it will be for Jiagu to achieve large-scale centralized production of fruit varieties and stabilize the quality at a high level.

President Lu suddenly had some realization: the era of the fruit industry going it alone has passed.

As the saying goes, one person can't do a team, a team can't do a system, and a system can't do the same trend. The development of the fruit industry should be as close as the present, gathering the strength of the upstream and downstream, and uniting vertically and horizontally, which is the way out.

......