"Mr. Ma, it is said that Huanyu Technology will launch Huanyu Mall next week. ”

"Where's the news?"

"All of a sudden, the industry is saying that, and now their mall is open. ”

"See. ”

For Huanyu Technology, Mr. Ma attaches great importance to it.

As soon as possible, they opened the website of Universal Mall.

"Yes, it's B2C. ”

Although the website can be opened, because it has not yet been officially opened, the website can only be browsed and cannot place orders.

However, although it is not possible to place an order, some products are still on the list.

TV, washing machine, fridge, air conditioner...... Mainly based on home appliances.

In addition, repeaters, MP3s, mobile phones, and cameras are also available, but there are not many types for the time being.

As for other small items, although there are some, they are basically negligible.

"The price seems to be a bit cheaper than on the market. ”

"It's really cheap. ”

Lu Zhaoxi said: "I compared the data with physical stores, and generally all appliances are 100-200 yuan cheaper. ”

"100-2 million, I'm afraid it's not profitable. ”

"There is also the possibility of losing money. ”

Touching his chin, Ma Yun thought alone.

Although they don't do B2C, they have done B2C before, so they naturally have also studied the field of home appliances.

Although the home appliance field seems to have a large market, to be honest, the profit is very low, and it would be good to have a 5% profit.

Of course, 5% of the profit is good and there is money to be made.

It's understandable that there is no profit, but if you sell one, you lose too much.

Home appliance supermarkets make money by volume, and if they want to make more, they naturally have to sell more.

But the more you sell like this, the more you lose.

The key thing is, though.

He still doesn't understand.

Are users willing to spend such a high price to buy these large household appliances online?

But it doesn't matter if Mr. Ma doesn't understand.

Huanyu Technology is advancing in an orderly manner according to their plan.

The first is advertising.

This commercial is an advertisement for a physical TV station.

On the one hand, the advertisement is to promote the fame of Huanyu Mall, and on the other hand, it is also to increase the trust of users.

Otherwise, people haven't even heard of it, how can this make users place orders?

In order to let users trust Huanyu Mall, Chen Yu specially invited Liu Dehua over.

On the one hand, Liu Dehua was invited because he was famous.

On the other hand, it is also because he doesn't have too many scandals.

[To buy home appliances, I used to go to the home appliance supermarket, and now I go to Huanyu Mall. 】

The first shot of the advertisement is Liu Dehua's purchase of household appliances at Yongle Home Appliances.

Then, the style of painting changed and turned to Huanyu Mall.

[Now, I will go to Universal Mall. Click to buy, pick up the goods offline, safe and secure. 】

Advertising is simple.

It means offline experience, online ordering, offline shopping.

When such an idea appeared, Ali Mayun was directly stunned.

"Online ordering, offline acquisition, can it still be like this?"

Lu Zhaoxi was also dumbfounded.

This shattered his understanding of e-commerce.

"Genius idea. ”

Cai Congxin said secretly in his heart.

He had been wondering how Universal Mall would do B2C before.

Unexpectedly, they came up with such a novel model.

This model perfectly solves the problem of user experience.

In addition, offline delivery also brings more security to users.

It's the perfect model for e-commerce.

"Calm down, don't get excited. ”

"This model looks good, but it will be interesting to see how it really is. ”

Ma Yun calmed everyone down.

He knew that this pattern had a huge impact on his 18 Arhats.

You know, the C2C they are engaged in now has always been solving the problem of user experience.

But unfortunately, there has been no way to solve it.

Now, what they can't do is being done by Huanyu Technology.

In an instant, those who had always believed in the C2C model before became somewhat shaken.

"Yes, how this model is depends on whether users accept it or not, and whether they accept it depends on their transaction data. ”

Lu Zhaoxi also echoed.

None of them want to see that.

If Huanyu Technology's model is correct, then their C2C will really have to be overturned.

......

"Mr. Chen, good news, the traffic of our Huanyu Mall is rising so fast. ”

Huang Zheng excitedly reported to Chen Yu.

"What about registered users?"

"Registered users are also growing rapidly, and our advertising is off to a good start. However, many users have asked, is it true to pick up the goods offline?

"Whether it's true or not, let them go directly to the offline Yongle and ask. ”

Where is this kind of thing fake.

After watching the advertisement, many users are aware of the major Yongle stores and asking.

The answer is true.

All of a sudden, many users were thinking about it in their hearts, and after the Huanyu Mall opened, they would go there to buy.

As for the reason.

It's also very simple, the household appliances on the Huanyu Mall are one or two hundred cheaper than the physical ones.

Same brand, same quality, everything.

Everything is the same.

You have to spend more money to buy in a physical store, and you can buy it online for a discount of one or two hundred.

And to get the goods in the back is also to the physical store, why not give it a try?

......

Time flies.

It is getting closer and closer to the official operation of Huanyu Mall.

A number of media have reported on the new model of Huanyu Mall.

[Offline experience, online ordering, does it create a new model of e-commerce?]

[B2C or C2C, it looks like there is already an answer.] 】

[It's too early to discuss the future e-commerce model, let's look at the transaction situation of Huanyu Mall first.] 】

Quite a few people are looking forward to it.

There are peers in the industry.

There are media outlets.

There are also some users who want to buy home appliances.

Someone is optimistic.

Some people questioned.

There are also people who watch the excitement.

But in any case, Huanyu Mall has indeed created a new model of e-commerce.

This is not only a challenge for Alibaba, but also for the entire e-commerce.

As for his deal, it will have to wait for the official opening of the station.

......

"It's going to be officially opened tomorrow, everyone, do you have any confidence?"

"Yes. ”

"Be louder. ”

"Yes. ”

"A little louder. ”

"Yes, yes, yes. ”

In the office, a group of people in Huanyu Mall said loudly.

"Good, good. ”

Chen Yu nodded with satisfaction.

Then, Chen Yu was interviewed by a reporter from Xinhuanet.

Interviews are still the old rules, Chen Yu only accepts text interviews, and does not accept showing his face.

Regarding this, the Xinhuanet reporter said that there was no problem.

"Mr. Chen, hello, it is said that your Huanyu Mall will open tomorrow. ”

"Yes, tomorrow at 12 noon, by the way, when will your newspaper come out, will it come out tomorrow morning?"

"Mr. Chen rest assured, it will be printed tonight. ”

"Great, I've got to give you something exciting. ”

"What's the content?"

"What do you think will be the sales of our Universal Mall tomorrow?"

"That's exactly what we want to ask. ”

"You can guess. ”

Of course, Chen Yu would not let the reporter guess, he continued: "Taobao's turnover so far is more than 20 million, and it will not exceed 50 million by the end of the year, and we have set a sales task." ”

"How much?"

"It's also 50 million. ”

Reporter Wan Er.

Taobao 50 million, you also 50 million, what is this?

"Don't get me wrong, I'm talking about one day's turnover. ”

Seeing the reporter's expression, Chen Yu explained.