Chapter 1195: Making a Wedding Dress for Someone
Five days later.
Dongwa Palace Hotel, 16th floor, Chrysanthemum Ballroom.
At this time, there was already a lot of voice, and all the bigwigs who have made great achievements in the field of moving images have come to the stage to give speeches to share their achievements and insights in the field of moving images, as well as their prospects for the future of the field of moving images.
From time to time, thunderous applause can be heard.
If you don't consider the turbulent waves and open and secret battles under the table, this MP3 standard setting conference is indeed a gluttonous feast of scientific research and technology.
And Fang Chen, Norio Ohga and others, as representatives of relevant enterprises, quietly watched these experts and scholars bloom their bright light on the stage!
It seems that they are just a spectator, a bystander, or even a background wall.
But those who know know know that these people are the ones who really decide the ownership of this feast and the rich cake.
No way, this is the characteristic of the era of capital, capital is king.
Even science and technology must be subordinated to capital, and without the help of capital, most of the projects in their hands will not even appear, let alone the results.
Besides, don't scientists need to have enough to eat?
Don't need to go in and out of luxury cars, mansions?
But all human beings have a desire for material things, and they should also have a desire.
It's just that although they sat together tightly, the expressions of Fang Chen and Norio Oha were completely different.
Dahe Dianxiong frowned, his face was pale, and his eyes subconsciously glanced at Fang Chen from time to time, bursting with anger.
If you don't know this, you still think that Fang Chen has some hatred for killing his father and taking his wife with him.
But seriously, Fang Chen made such a fuss, they Sony, Philips, Toshiba, Yamaha and a large number of international companies were completely defeated, and after losing their armor, Fang Chen's damage to him was no less than killing his father and wife.
Since that day, after he told the board of directors about the entire negotiation process and Fang Chen's final conditions, the board of directors immediately set off an uproar, and almost all the directors were furious, shouting that they would never agree to Qingtian's conditions, and Sony, and even Dongwei, would never be able to bear such humiliation!
It's simply a loss of power and humiliation of the country, and a reparation for land cession!
If you are facing the United States or American companies, it is just a matter of paying compensation for land cession, but Qingtian, a small Chinese company, actually has to ride on their heads and, which is unbearable.
But after he said that if he did not agree to Fang Chen's conditions, Sony's direct loss would be six or seven billion yen, and it would not be able to produce a DVD player in the next three to five years.
Sure enough, these old guys were all dumb all at once, humming and chirping for a long time, and they didn't dare to say a word.
After all, being insulted and dignified is really not worth mentioning compared to real benefits.
These people are all old and elve, and the horses are slippery, how can they not know this truth.
In the end, I only told him to try to fight for the company's interests not to be lost in order to ensure that the situation did not collapse.
Hearing this, he wanted to laugh in his heart, these old guys, cowardly, and had to put on a face, both to be a bitch and to set up a memorial arch.
Fang Chen's conditions are clearly laid out here, if he agrees to Fang Chen, he will talk, if he doesn't agree, Fang Chen will turn his head and leave, so since he doesn't let the talks collapse, isn't it a full surrender to Fang Chen, and he must agree to Fang Chen's conditions?
The latter sentence is simply outright nonsense, just a fig leaf.
But at that time, his mood suddenly improved, it seemed that he was not the only one who could not do anything about Fang Chen, these old guys who blew the cowhide so loudly, no.
Seriously, he had already thought about it, if any old guy didn't agree, then this old guy would talk to Fang Chen himself, he wanted to see if this old guy would be angry with Fang Chen.
And because Fang Chen inserted this lever, the entire conference could not be carried out at all, so it could only be postponed.
Fifteen experts and scholars from Fang Chen's side came very quickly, and on the night of the day he conceded defeat, they rushed to Dongwei by plane.
Immediately after that, it took another day to add these people to the expert group.
After all, they also have to communicate with the members of the original patent group, as well as file with the International Organization for Standardization and the International Electrotechnical Commission.
I thought that after a two-day delay, this conference would finally be able to be held.
But when they really got the dynamic image compression and transmission technology researched by Qingtian, they found that the real nightmare came.
DynaSky has made a lot of modifications and enhancements to the MP1 and MP2 international standards, which have already been set.
Now it's embarrassing.
After all, after these two international standards have been enhanced, especially the MP2 international standard, it has been not far from the MP3 international standard they wanted to release before, and the specific performance is not far behind.
As far as the MP2 technical standard taken out by Qingtian is concerned, the required bandwidth from the international standard: 256~192kbps, the compression ratio of 8:1--6:1, has become 208~160kbps, and the compression ratio is 10:1--8:1, that is, while reducing the bandwidth requirements, it also increases the compression ratio, reduces the file size, and reduces the pressure on the transmission network in disguise.
In addition, DynaSky has changed the three levels of compression in the original MP2 international standard into five levels and four standards.
Originally, MP2 was in the international standard.
Layer 1: Simple encoding for digital cassette tapes.
Layer 2: Medium algorithm complexity, used for digital audio broadcasting (DAB) and DVD players.
Layer 3: Complex encoding, used for the transmission of high-quality sound on the Internet, which can reach the ultimate compression ratio of 8:1.
On the other hand, DynaSky's MP2 technical standard has medium algorithm complexity, including coding standards in the fields of digital TV and image communication.
And according to the size of the compression ratio is divided into five grades, each grade is divided into four image formats according to the different image definition, so that the technical standards of DynaSky can be made according to different application scenarios to make 20 different combinations.
It greatly meets the different needs of all kinds of users.
In any case, the technical standard of DynaSky is about 30% stronger than the original international standard, which can basically be called MP2.5.
With the technical information provided by DynaSky increasing so much on the original international standard, discussing the international standard of MP3 can only be reduced to a joke for the entire expert group.
After all, MP3 is not much enhanced compared to the technical standards taken out by DynaSky.
As a result, this MP3 standard setting conference has become a new MP2 standard setting conference.
It's really sparse!
He didn't even know that he had worked so hard to hold this conference, what was the point?
Is it for Fang Chen, to show Qingtian his stage?
It's like making a wedding dress for someone!
However, what is even more helpless is the competition for the share of technology.
Although, Fang Chen added Qingtian's moving image technology patents, which are obviously weaker than their side of the technology patents, to the 10% guaranteed technology share they promised Fang Chen before, and then took out more competitive technology patents to compete with them, which was understandable and expected by them.
After all, no matter how you look at it, Fang Chen will not be the kind of fool who adds competitive technology patents to the guaranteed patent share, but takes out uncompetitive patented technologies to compete with them.
The technical strength of DynaSky is also similar to what they expected before, basically selecting four or five necessary patents in international standards in order to evaluate a technical patent that DynaSky belongs to.
DynaSky's patent share is ultimately expected to be around 25%.
What really made him helpless was that the more he evaluated this new international standard, the more he felt that it was exactly the same as the set of technical standards that Qingtian had come up with before.
With their hard work, the evaluation, whose patent is better, is completely lonely, and the set of technical standards taken out by Qingtian can not be obtained?
It may sound incredible, but does Optimus have the ability to be a prophet, and the technical standards he uses are the same as those of the newly judged?
But when you think about it, it's not surprising.
Originally, what Qingtian had in his hand was the MP2 international standard, which was the culmination of the dynamic image patent technology of various companies, and then in the actual production and application, in the research process, if there were any better new achievements, the new achievements would be directly replaced by the previous technology patents.
In this way, it can be said that the set of technical standards used by DynaSky now integrates the original expert group members of Sony and Philips, more than 300 scientific research and technical personnel, as well as the latest achievements of experts and professors in colleges and universities, which is the combination of China and the West, and gives birth to the best products.
It is not surprising that the patented technologies selected by the experts and scholars of these expert groups are similar to the set of technical standards currently used by Qingtian.
On the contrary, if they judge something very different from the technical standards of Qingtian, then it is called a big thing.
Even to put it mildly, these experts and scholars have been studying moving images for so many years, but they are all on paper, and only Qingtian really applies it to practice, and barely adds Wan Yan.
Why should a group of soldiers who talk on paper point fingers at the soldiers who charge and kill the enemy on the front line?
But no matter what, Oga Norio found that Fang Chen used Qingtian's powerful technical strength to finally teach him another lesson.
In the final evaluation, DynaSky finally became the biggest winner of the entire new MP2 international standard with a patent share of 25.3%.
Sony and Philips accounted for 24.8% and 23.5%, respectively.
If you take into account that DynaSky itself has a 10% guaranteed technology share, in fact, the technical strength of Sony and Philips is far above that of DynaSky.
But also to think differently, considering that DynaSky is a fledgling new company, and it has been less than four years since its establishment, even Albert can't comfort himself with the above reason.
After all, when these companies were researching moving images, Qingtian didn't exist yet, and even Fang Chen was in elementary school.
So, it's still a complete failure.
However, the worst ones are Toshiba and Yamaha, which have little share, and they can still occupy 40% of them, with an average of about 2% or 3% each.
But after Qingtian inserted this lever, the patent share of Qingtian, Sony, and Philips soared directly to 73.6%, and their patent share was directly cut by nearly 40%, which was almost cut in half.
This means that if they make a DVD player in the future, they will not only receive less royalties than before, but they also need to pay more royalties than before, which is simply a double crit.
However, when they think about it, even if they are as strong as Sony and Philips, who claim to be the inventors of optical discs, they still have to honestly pay patent fees to Qingtian, and they are relieved.
By the way, in addition, they also need to pay the patent license fee of about 1% to 1.5% of the price of the DVD player.
The low-grade ones pay a little less, and the high-end ones pay a little more.
According to their previous estimated price of DVD players, it is estimated that they will need to pay a royalty of 50 yuan to 100 yuan for each DVD player.
If the market for DVD players can really reach 10 million a year, it is estimated that Qingtian will collect as much as 700 million or 800 million royalties from them every year.
You have to know this money, but the money that you can receive when you lie down is the same as picking it up for nothing.
As for the international standard of dynamic image compression and transmission technology, the collection of patent fees is not as much as previously imagined, 100 yuan per unit.
In other words, whether it is Qingtian or Sony, Philips, as long as it produces a DVD player, it needs to pay a patent fee of 100 yuan.
Then the 100 yuan will be distributed according to the share of patents they occupy.
In other words, as long as everyone produces a DVD player, Qingtian can get a fixed share of 25.3 yuan from the middle.
Whoever produces more pays more royalties.
This distribution model now seems to be unfavorable to DynaSky, after all, DynaSky is now mass-producing DVD players.
Doesn't it mean that only Fang Chen pays money to others, and others don't pay Fang Chen's share.
But Fang Chen thought very openly, the DVD player itself is not a particularly high-tech thing, especially when it comes to the assembly part, it is simply a screwdriver that can cover the world.
Otherwise, there would not have been hundreds of DVD player brands in the previous life, and if you count the OEM processing plants, it would be a crucian carp crossing the river, countless.
Such a huge market, worth hundreds of billions, is not occupied by him alone.
Fang Chen felt that he might not even be able to monopolize the domestic market, let alone Dongwai, Europe and the United States, Southeast Asia, and Latin America.
After all, you must know that in the heyday of the DVD player, the sales volume of the domestic DVD player alone was as high as 10 million units, and the output value was as high as more than 20 billion, and the global market was estimated to be at least 30 million units, more than 80 billion, such a large market, he couldn't eat.
Fang Chen thinks that the sales of Qingtian DVD players can be increased from about two million units a year to eight million units a year, and the revenue of more than 20 billion yuan is considered good.
After all, with the progress of technology and the dilution of costs, the price of the DVD player will definitely be reduced from three or four thousand yuan now to between one thousand and two thousand in the previous life, and Western countries in Europe and the United States will be more expensive, but it will not exceed four thousand yuan.