"Huanyu self-operated?"

Although it was just four simple words, Ma Yun subconsciously felt bad.

I'm afraid these words are not so simple.

If it is taken literally, it looks as if Huanyu itself is selling goods.

But it doesn't seem to be at the bottom of the hierarchy.

"Zhaoxi, immediately call everyone over and study this Huanyu self-run. ”

At this time, although the official promotion has not yet begun, the four words of Huanyu's self-operation make Ma Yun feel a strong sense of crisis.

Could this be a new pattern?

Just like the online order and offline delivery of Huanyu Technology at that time.

Although online ordering and offline pick-up mode are no longer so important, at the beginning, it did increase the confidence of countless consumers to place orders online. And once faith is formed, it doesn't matter if you want this pattern or not.

However, Ma Yun feels that this Huanyu self-operation does not seem to be just an ordinary model.

Ma Yun has also done B2C before.

Although most B2C is to invite merchants to come and set up stores.

But sometimes, Ma Yun will also store some goods for them to sell.

But at that time, they didn't have the concept of being self-employed.

Looking at it now, this self-operation seems to be the same as when they took the goods themselves and sold them.

But if that's all there is to it, what about the price?

Even if they are self-employed, their prices cannot be so cheap.

Since it is self-employed, it also needs to be purchased, and the cost of purchase is not necessarily lower than others.

This kind of self-management was just an additional business for them at that time, not the main business, but it was still okay to make some money.

Can ...... now

When I saw that this series of products had a significant price reduction of about 1,000 yuan, and the lowest price reduction was 700 yuan, Ma Yun's whole person was not good.

Who can afford such a price?

"Mr. Ma, their self-management seems to be different from the self-management we used to do. ”

"I also feel that how can they set such a low price?"

"It's possible that they took a big subsidy. ”

"No way, if you post it like this, they will die. ”

In fact, when they did B2C before, they did turn on subsidies.

It's just that it can't be done at that time

E-commerce is a new concept, and we don't have the idea to place orders online for the time being, but only through subsidies.

But instead of making money, this method loses money.

No one who does business is a fool.

The reason why people are willing to lose money at first is just to let everyone try online shopping.

Now that many people have tried it, basically most of the B2C platforms are not very subsidized.

Besides, even if it is a subsidy, at most 50-100 yuan will be made up, where is there such a price difference of 1,000 yuan.

And now online shopping is not as good as in the previous period, and the number of online orders is increasing every day.

Although Huanyu Technology makes money, such a sticking method makes him bankrupt in minutes.

"Mr. Ma, it seems that some of their products are not quite the same as those in physical stores. ”

At this time, Cai Congxin pointed to a promoted air conditioner and said.

"I haven't seen this model of air conditioner. ”

"I also felt a little strange. ”

This discovery, on the basis of this, everyone suddenly discovered that other products are also like this.

"Brother Cai, that's the case, I checked, and the models of these refrigerators are not the same as those in physical stores. ”

"And these color TVs. ”

"Could this be the manufacturer's inventory?"

"Probably not, there can't be so much stock. Besides, even if it is in stock, it is impossible to have different models. It's not just the models, you see, some of their brands are different from the brick-and-mortar stores. ”

"And where did these models come about?"

With doubts, they soon found the real answer.

Huanyu here is self-operated, and it is not just a simple way to sell things by itself.

A deeper level of self-management, but the manufacturer alone for the Huanyu Mall, for them to design and produce products separately.

Or it is not a separate design, in fact, the performance parameters are the same, but a model has been changed, and a small class trademark has been changed.

is also Gree, the physical store sells the king of calm, that's good, it's called Xinyue on the Internet.

Although it is called Xinyue, the brand is still Gree, and the performance parameters are exactly the same as those of the King of Calm.

In other words, these products will not be sold in reality, but only online.

He doesn't just sell online, he has and only Huanyu Technology is self-employed.

Even if they want to sell it on Taobao.

Sorry, the manufacturer does not supply you.

"Mr. Ma, we ......"

When they understood this, Ali's partners looked embarrassed.

They are all elites in the industry.

Although in terms of the overall trend, they are completely inferior to Huanyu Technology.

But if the new model comes out, they can see the power at a glance.

Huanyu's self-operation can be said to have brought new hope to B2C, which did not have much vitality.

Just think about it.

Manufacturers design products separately for Universal Mall, that is, they no longer need physical distributors.

They just need to sell the product to Huanyu Technology.

As long as Huanyu Technology puts its products on the Internet, he doesn't need to rent a store at all.

All at once, from the dealer to the rent...... It's not a little bit or two.

This can also understand why these big appliances can save 1,000 yuan.

Of course.

Why do they want to do other models?

Because it's staggered sales from the physical store.

Otherwise, if the products sold online and in physical stores are the same, the physical distributor will also put pressure on the manufacturer.

Well, now everyone sells different products.

You sell yours, I sell mine.

As for who sells well, it depends on whose ability.

This can be said to completely avoid the direct competition with the physical store.

But in fact, although it has been avoided, B2C is also grabbing the market of physical stores.

But even so, there is nothing that can be done by physical home appliance supermarkets.

"What, this was hit by someone else?"

"Yes, this Huanyu self-operated model is really fresh, but we are not afraid. ”

"Besides, the sales data of Huanyu Mall has not yet come out, and it is not yet known whether everyone will admit it. Most importantly, there is another important flaw in this self-operation. ”

"Mr. Ma, what flaws?"

"Since Huanyu's self-operated products are so cheap, consumers will think, why do they want to buy products from other merchants?"

Ma Yun said yes.

To know.

It is not only Huanyu itself that has opened a store in Huanyu Mall, but also a series of merchants.

No matter how awesome Huanyu is, it is impossible for them to catch all the products in one go.

So, if Huanyu self-operated consumers are robbed, do other businesses want to live?

Some of them are engaged in e-commerce, and what they do is a platform, rather than participating in the competition with enterprises.

"Mr. Ma, you are right. ”

"Huanyu's self-operated business looks attractive, but the more they sell, the faster other businesses will die. ”

Everyone began to come to their senses under Ma Yun's analysis.

"Well, that's it, you guys talk first, I'll go outside for a cigarette. ”

After saying that, Ma Yun picked up a pack of cigarettes and walked out.

He had to calm down.

Yes.

What he said to the Arhats just now was complete nonsense.

What a flaw.

Indeed, Huanyu's self-operation is indeed flawed.

However, this defect does not affect the attractiveness of Universal Mall to consumers at all.

With such low prices, as long as they succeed in attracting consumers, the market is full of vitality.

The reason why he said this just now was just that he didn't want everyone to lose hope.

"Lao Cai, why did you come out?"

Halfway through the cigarette, at this time, seeing Cai Congxin also walked out, Ma Yun said.

"What do you say? ”

Cai Congxin sighed: "The self-operated model launched by Huanyu Technology can be said to have hit our seven inches. ”

"Lao Cai, don't talk about it...... I want to be quiet. ”

The face is extremely ugly.

Ma Yun just now has been enduring it all the time.

In fact, after he understood Huanyu's self-operated model, he almost couldn't hold back his tears.

He knew all too well what this model meant to them.

With such a model, it can almost be said that the hegemon in the field of e-commerce may be born at this time.

But it's ridiculous that he, including some of his other collaborators, was not able to participate in this self-catering feast.