"Marketing plan?!Wait a minute, Manager Tang" The proprietress suddenly stopped.

Then, she took out her phone, clicked on a number, and dialed out.

After connecting, he ordered loudly: "General Manager Wang, you immediately take the ultra-thin and ultra-large LCD writing screen in the hotel conference room to room 901."

Then, put the mobile phone on the table and instructed his daughter Wang Zhengzheng: "Zheng Zheng, you pour a cup of tea for Manager Tang and them first"

Finally, he looked at Tang Long and said, "Manager Tang, wait a while." After the LCD writing screen arrives, you can write and talk about your marketing plan."

Tang Long smiled and nodded in agreement: "Okay! It's better to be respectful than to obey your fate."

The beautiful boss Wang Zhengzheng stood up, turned the table, and poured a cup of tea for everyone.

Everyone waited while sipping tea.

Soon, the general manager of the hotel Wang and a staff member brought an ultra-thin and large LCD writing screen.

The proprietress instructed them to hang an LCD writing screen more than two meters long and more than one meter wide on the wall behind Manager Tang and them.

Also called the hotel staff, close the curtain on the glass front wall.

After the long and wide LCD writing screen is powered on, it shows red characters on a blue background, which makes it clear at a glance.

The proprietress first instructed the video commissioner: "You can now adjust it to remote recording, record Manager Tang throughout the process, use the remote control of the LCD writing screen to save the words written by Manager Tang on the screen, and replace the next page of the glossy screen, so that Manager Tang can continue to write without distraction."

Then he said to Tang Long: "Manager Tang, you can now go to the LCD writing screen and give a speech on your marketing plan while writing."

At this time, the general manager of the hotel, Mr. Wang, stepped forward and handed Tang Long a screen writing pen and a screen remote control to the video commissioner. Then he said hello to the proprietress and left in a hurry with the hotel staff.

Tang Long, who took over the writing pen, stepped to the LCD writing screen, and according to the marketing plan in his mind, he talked while writing:

"We just talked about what exactly is sales?!or, what is sales?!"

Suddenly, on the LCD screen, big thick and red characters appeared: What is sales?

"What I'm going to say now is that even if you're already a salesperson, you're already a good salesperson at selling goods and collecting money, and you're willing to walk and talk."

While giving a speech, Tang Long wrote some important words and sentences on the screen, and let go of the unimportant words and sentences. It's like an outline, write it down in a very orderly manner.

"But the facts have proved that enterprises and sales can only produce scale;

The scale is constantly expanding, and the profits are getting smaller and smaller";

Only business plus marketing can generate profits.

Heavy selling of goods and light collection of money, increasing risks;

Heavy sales and light operation, loss of profits.

What is "marketing"?!

In order to prove that they have entered the realm of marketing, many companies have indeed done a lot of work;

It even took a lot of thought.

They renamed all the promoters as marketing representatives, made the vice president of sales the marketing director, and established a large marketing department to direct the sales department.

Invite the so-called marketing experts to do a marketing diagnosis, and you think you have entered the marketing stage.

But this is actually using sales to solve the problem of sales, but borrowing the name of marketing to deceive itself.

Thinking about marketing when sales are sluggish is fake marketing!

Thinking about marketing at the beginning of sales is pseudo-marketing;

Because it's too late, the real marketing is basically over at the beginning of the sale!"

"Marketing is all about creating an atmosphere for sales!!

To put it simply: marketing is the management of operation and sales.

If an enterprise fails, it will not fail in sales, but it must fail in operation and management, and there will be no other reason.

But for a business to be successful, it must be excellent in operation and sales.

Marketing is a knife, sales is a blade, and management is a knife handle.

People always like to show off how sharp the blade is, but they can't always hold the handle of the knife.

......

Tang Long spoke for nearly an hour according to the "Marketing Wisdom" in his mind, and finally concluded:

In the final analysis, marketing is nothing more than two links: decision-making and execution.

The first step to successful marketing is: really start marketing!

Real marketing: simple marketing, not simplified marketing (not marketing in the most direct way, but marketing in the simplest and most effective way)

Please note: everyone's greatest resource is actually time.

Because time is lost every moment, it is impossible for the most diligent person to enjoy 25 hours a day.

Your marketing can't be simple, it means the loss of time and the consumption of resources!

All marketing can only have two simple endings: beat someone else or be beaten by someone else!

Please note: Marketing must compete with others, but more importantly, it must constantly surpass itself.

Your marketing is doing well, not because you're already good, it's because the so-called competitors around you are doing too badly!

How complex your marketing is means how bad your marketing is.

Looking at all the failed marketing, very few are really defeated by others, and the vast majority are tripped by themselves!

Features of marketing – simple and unpretentious.

The real simplicity is to grasp the law, and it is to forget and violate the law.

How can marketing be simple? There are only two things that need to be done:

The first is to make sense;

The second is to be able to do it.

True marketers never believe that beating any competitor is the same as winning profits.

True marketers, never believe:

Consumers are a position to occupy!

The biggest difference between marketers and sellers is:

Marketers create possibilities, salespeople kill possibilities!

Now, let me talk about it again: what is the difference between a product manager, a marketing manager and a sales manager?!"

As he spoke, Tang Long wrote at the top of the screen on the changed page: What is the difference between a product manager, a marketing manager and a sales manager?!"

"Manager Tang, please take a rest first" The proprietress got up and spoke: "You speak so well! I have never heard you talk about anything! I have never thought about it! Thank you!! Please come down and have a cup of tea to moisten your throat." Let's digest it first."

"Yes, yes, Manager Tang, you're tired, please come down and have a cup of tea" Vice President Li also shouted loudly.

Even the beautiful boss Wang Zhengzheng picked up Manager Tang's teacup with a smile, poured out the cold tea inside, and replaced it with steaming fresh tea.

Tang Long walked to the dining table with a smile, took the teacup handed over by the beautiful boss, and drank it all in one gulp.

The beautiful boss Wang Zhengzheng smiled and gave him another cup of hot tea.

The proprietress also smiled and asked the video commissioner:

"Manager Tang's words and the words on the screen, have they all been recorded?"

"It's all videotaped, you can play it again and see how it works," the videographer replied with a smile.

The proprietress looked at Tang Long again and ordered with a smile:

"Manager Tang, you sit down and rest for a while, I'll go see the video effect, and then you go to give a lecture on what is the difference between product manager, marketing manager and sales manager?!"

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