Luo Xiu always warned himself in his heart, don't think that if you have the advantage of rebirth, you can run a business well and manage a company well.

The biggest advantage that rebirth brings to me is just to let myself know in advance which is the tuyere industry.

However, China has too many people, and there are countless outstanding talents in all walks of life.

They may have happened to enter the industry, or they may have made a deliberate choice.

If you're just a pig, the tuyere will only send you to the sky for a short time at best, and will soon become a stepping stone for other powerhouses.

Even if Pinru women's clothing has now achieved the first sales volume on the whole network, it is far from the time to make money lying down.

Before Luo Xiu's rebirth, he witnessed many Tao brands with high sales, but because they did not establish brand value, they quickly declined.

If Pinru wants to develop healthily, it must take the brand route, rather than just blindly going on activities to impact sales.

There are many ways to build a brand.

In the 80s and 90s, the only way people could get information was newspapers and television.

At that time, as long as you could advertise on TV and keep brainwashing people, you could sell garbage.

In particular, low-cost and high-profit products such as health products and wine occupy half of TV advertising.

And in the age of the Internet, the effectiveness of brainwashing advertising is getting worse and worse.

Although your brand is known through repeated plays, consumers don't have a good impression of you.

In the future era of mobile Internet, the reputation of the brand is much higher than the popularity.

Take a simple chestnut.

Li Shan is very well-known in school, but due to the mass text message incident, he has a very low impression in the hearts of girls.

Make it difficult for him to get the right to mate at school.

In later generations, countless well-known national brands are facing closure, and their brand value is even inferior to that of emerging niche brands.

Although the knowledge of niche brands is not high, they have a group of loyal fans.

The same goes for celebrities, many well-known veteran stars, their ability to attract money is far less than that of a newly debuted little fresh meat.

As a clothing brand, it is easy to be known, but it is difficult to be liked.

Brands are inanimate, cold, and have no concrete concept.

But the founder of the brand is alive, warm, and personal.

Brand founders are more likely to be liked by everyone.

This is also why Luo Xiu pays more attention to running his own personal Weibo.

Whether it is a public welfare activity or a shopping coupon activity on Girls' Day, it is held on his personal Weibo.

After this marketing campaign, the number of fans of Luo Xiu's personal Weibo has exceeded 10 million.

Luo Xiu's image in the minds of fans is also getting fuller and fuller.

A humorous and funny, a little handsome, and at the same time a caring entrepreneurial young man.

Humor is his biggest character, and he never worries that this character will collapse, because he is this image both in life and on the Internet.

Other entrepreneurs are serious on the Internet, but Luo Xiu's daily Weibo is like this:

[Some girls say that 10 cm is too long, they can't stand it, it will hurt, and some people say that 8 cm is too long, but Pinru's high heels, whether they are 8 cm or 10 cm, can be very comfortable, and their feet will not hurt if they wear it all day. 】

The fans are also very popular, and the comments below are harmonious:

"This turn almost flashed my old waist. ”

"If I do something wrong, please let the law punish me instead of letting me see this tweet. ”

"One day, if Pinru goes out of business, let's make my debut to talk about cross talk!"

"I can rely on my talent to eat, but I choose to become an evil capitalist. ”

"If you come out with men's clothing, I will definitely buy it. ”

......

In 2010, Taobao launched a data product, Data Cube.

This tool mainly provides industry data analysis, store data analysis. Contains rankings of brands, stores, and products......

In some functions, it is even better than the later "Business Advisor".

Other Taobao merchants may finally see the detailed sales data of Pinru stores through the official list.

"Pinru 38 sold another 10 million in the big promotion, it's really too perverted. ”

After each big promotion, Pinru will be pulled out for public discussion.

Some people are here to learn from his practices, and many more are just for the sake of acid.

"It's a pity that Pinru Electrical Appliances fell out with the foundry, and there was no goods to participate in the event, otherwise it could have sold an extra two million. ”

"I heard that Pinru's boss is still a student, and sure enough, the young man still can't hold his breath and is being toyed with, right?"

"I admit that he knows how to sell goods, but he still needs to learn how to deal with people. ”

......

Luo Xiu really didn't know how to deal with some old foxes.

At this time, he followed Guan Shiyu to his future father-in-law's office building and signed the contract to jointly fund the acquisition of Yucheng Electric Factory.

After the successful acquisition, Luo Xiu accounted for 45% of the shares, Guan Shiyu accounted for 51% of the shares, and Luo Xing, an external factory director, accounted for 4% of the shares.

Obviously, the future father-in-law gave all the equity of this factory to his daughter, and also found an experienced factory director.

I said before that I would give my daughter one or two hundred million to practice, although it was a bit of a bragging, but 20 million was really taken out.

Sure enough, the tuba practice was scrapped, and after running to be an idol, he is now very willing to give the trumpet kryptonite.

I am afraid that my daughter will go the wrong way again, and no one will take over his company in the future.

This kind of wealthy family is trouble.

Luo Xiu's father, Luo Weimin, never worried that no one would inherit the two acres of farmland at home.

After signing the documents, Guan Wenyan said to his daughter with a smile: "Xiaoyu, you don't have to put too much pressure, Uncle Luo Xing will help you manage this factory in the future." ”

"Dad, don't worry, Luo Xiu will also help me. After Guan Shiyu finished speaking, she glanced at Luo Xiu.

Knowing his daughter Mo Ruo's father, Guan Wenyan saw his daughter's thoughts clearly at a glance. Compared with the factory director arranged by herself, her daughter obviously trusts the boy in front of her more.

Guan Wenyan turned his head to Luo Xiu and said, "I really didn't misunderstand you, young people work hard, and they will definitely soar in the future." ”

"Uncle won the prize, I was just lucky, I just happened to go the right way. ”

In the face of such a real estate predator, Luo Xiu still feels that he must remain modest.

"Whether it's luck or strength, I only look at the result, not the process. ”

Guan Wenyan patted Luo Xiu on the shoulder, "I have seen many rich second generations who rely on their family connections to start successful businesses, and when their careers have just improved, they are often the most floating. You can still do it without arrogance or impatience, which is even more difficult than if you make 10 million. ”

Luo Xiu thought to himself: That's if you don't take 10 million in your eyes, it's really difficult for ordinary people to earn 10 million.

......

(PS: Thanks to the alliance leader of the "peak stupid big man" for the reward.) I'm really deserving of the speed of the update. I don't dare to promise to add more or less, anyway, today on Sunday, I decided to tie myself to a chair and code words, more and less as much as I can!)