After the meeting, Luo Xiu came out of the company and walked around the campus casually.

He likes to think about things in this kind of purposeless walk.

Today's campus seems to be particularly lively, with many boys holding banners in their hands, looking for a conspicuous place to hang them.

At first, Luo Xiu thought that some big man had come to the school, but when he looked closely at the slogan of the banner, he couldn't help laughing.

[A big girl in the sheep, my mother's only designated daughter-in-law. 】

[Celebrate Girls' Day for you today, and celebrate Women's Day for you tomorrow.] 】

[The good-looking skins are the same, and the mechanical girls are one in a million. 】

[*** is the world, 09 foreign language girls are ours.] 】

[No matter whose woman you are tomorrow, today is my goddess. 】

Because I don't think Women's Day is good, I don't know when it will start, and major colleges and universities celebrate Girls' Day on March 7, the day before Women's Day.

At this time of year, boys start racking their imaginations and hang creative banners around the campus.

In addition, I have to find a way to give gifts to the girls.

Luo Xiu, a person who had been away from the campus for a long time, after seeing these banners, seemed to have returned to his youth - no, he was really reborn back to his youth.

Girls' Day was slowly forgotten in later generations, but in 2010, it was still a festival that could cause a lot of heat on the Internet.

The major forums are all about Girls' Day.

Luo Xiu thought that in such a meaningful festival, the girls of Pinru were still working overtime for tomorrow's 38 event, but he left work early as the boss.

So he turned back to the company and excitedly announced loudly:

"I almost forgot, it's Girls' Day, and we can't just get over it. ”

The girls looked up in surprise and waited for the boss to announce the Girls' Day benefits.

"Our target users are mainly young girls, and we can rub off on the popularity of Girls' Day, so I decided to engage in an online marketing event to attract traffic for our 38 big promotions tomorrow.

So please join the class today and start this activity. ”

What? Our holiday benefit is overtime?

The girls are stupid.

The boys laughed first, and then thought that they would also have to work overtime, and their smiles slowly froze.

"Wait, aren't you going to give us holiday benefits?"

"There's no time for this now, let's plan the event first. ”

Under the complaints of employees, the marketing campaign of Pinru Girls' Day was soon launched.

Luo Xiu posted a Weibo:

[The most creative slogan of Girls' Day will be selected, and each girl in the winning class will receive 1,000 yuan such as shopping coupons, which can only be used to purchase items such as women's clothing, women's bags and women's shoes, which are valid for one year.] 】

Collateral items under Weibo, such as 38 event posters, pictures and event rules.

The way to participate is very simple, post a Weibo and @ Luoxiu and Pinru's corporate Weibo, attach a banner picture of the competition, and the Weibo with the highest likes within 24 hours will win a reward.

In order to spread this activity as soon as possible, Luo Xiu also mobilized more than a dozen big Vs to repost this Weibo.

An hour after the blog was posted, this event became popular in the college circle.

On Luo Xiu and Pinru's corporate Weibo, the number of likes of the top 10 is announced every once in a while.

At first, everyone only participated in the event for shopping vouchers, then for class honors, and finally for school honors.

Only a few hours after the event started, the top 10 had more than 100,000 likes, and they were basically school classes with a large number of girls.

Because only girls can get rewards, girls are more active in sharing Weibo links to various groups, asking group friends to help forward likes.

Unexpectedly, the number of likes on Weibo from a student of Yangda University is rising rapidly, and his copywriting is: [I wish all the girls of Yangda Civil Engineering Class 09 (1) a happy holiday...... Wait, there are no girls in our class!]

This comment under Weibo is even more unbearable.

"The former civil dog came over and praised it. ”

"I think there were 2 girls in our civil engineering class back then, and they were quite beautiful, everyone thought it was 43 for 2, but I didn't expect the two of them to be together. ”

"Hahaha, I give you a thumbs up. ”

"I suddenly felt that the computer science department was not very miserable. ”

......

At the end of the event, the number of likes on this Weibo won the first place with an absolute advantage.

According to the rules, all girls in the 09 (1) class of Yangda Civil Engineering can get 1,000 yuan such as shopping coupons, but there are no girls in this class.

If this Girls' Day event was held a lonely one?

"I seriously suspect that Pinru is involved in cheating. ”

"Hahaha, I believe those are real likes, because I also clicked. ”

"No way, the sympathy score of the banner of civil engineering is too high. ”

"So what should I do now? Pinru wanted to give benefits to girls, but he didn't send them?"

......

Luo Xiu was also a little crying and laughing after seeing this result, and immediately posted a Weibo:

[The staff has verified that there are indeed no girls in the class, and in order to express sympathy for them, Pinru decided to give each of the 45 boys in the class a 1,000 yuan Pinru shopping coupon. Since this coupon can only be used to purchase women's clothing, women's bags, and women's shoes, it is limited to them to cash out and use it after taking off the order, and it is valid for one year. 】

After this Weibo was sent, a group of girls ran over to leave a message:

"Squatting online is a boy in the Yangda Civil Engineering (1) class who falls in love and breaks up when he gets a shopping coupon. ”

"The civil engineer man has suddenly become a sought-after man. ”

"A day when the value of civil engineering men has risen dramatically. ”

Pinru is also heartbroken for the happiness of the civil engineering man. ”

"Boys can also wear women's clothes, why do you have to find a boyfriend to use it?"

......

The dramatic results made this event even more explosive, and for a long time, it became a hot topic among netizens.

"Civil engineering man. These three words once became a popular Internet phrase today, meaning a boy who is willing to give himself something like a bag.

Sure enough, the best marketing campaigns are often unexpected.

This marketing campaign also brought a lot of traffic to the Pinru store, and during the three-day event, Pinru sold a total of 7 million women's clothing, plus women's shoes and bags, with a total sales of more than 10 million.

Although only one-third of last year's Singles' Day sales, these two are not the same level of activities in the first place.

The original plan was to sell 7 million, but because of a successful marketing campaign, it was forced to sell an extra 3 million.

Moreover, the biggest value of this marketing campaign is not the sales volume of this issue, but the brand explosion of more than 100 million yuan, which greatly enhances the popularity and reputation of Pinru.

Taking advantage of the fact that the price of the Internet V's has not yet risen, Luo Xiu decided to plan at least one similar marketing campaign every month.

What Pinru lacks now is not sales, but brand value.