Compared with the current sales of Pinru, the shipment volume of e-commerce students is not worth mentioning.

But Luo Xiu is not looking at their current results, but the infinite possibilities in the future.

Planting seeds in the spring also waits until the autumn to harvest.

Losiu is now a small tree and a sower.

When his little tree grows into a towering tree, it is about to face a storm.

The seeds that were inadvertently sown had become forests, coming from far and wide and clustering around his tree.

They are students in the e-commerce class, old employees like Xiao Zhuying who left Pinru to start a business, and countless students in the school who followed Luo Xiu to start a business.

Han Yixuan is a student majoring in e-commerce. has a name like the male protagonist of an idol drama, but there is no corresponding appearance.

Since he was a child, he has always had low self-esteem because of his height and did not dare to take the initiative to contact girls.

Recently, he found that his peach blossoms were coming, and a sophomore asked for his mobile phone number and often chatted with him for some reason.

Of course, he would not be narcissistic enough to think that the senior sister had taken a fancy to his appearance, and it must be because of other aspects that attracted the senior sister.

Soon he found that the topic of senior sister always revolved around e-commerce, and he suddenly realized.

It turned out that it was because he opened a Taobao store.

"Senior sister, I made another deal today. ”

After Han Yixuan saw the customer paying, he showed off to his senior sister as soon as possible.

"Junior brother is awesome, keep up the good work!"

"Well, I will continue to work hard, and strive to sell ten orders a day in the future. ”

"Senior Brother Yixuan, I heard that Luo Xiu helped you take two classes, can you lend me your notes?"

"Okay, I'll take it downstairs in your dormitory now. ”

When Han Yixuan personally handed over the notes to the senior sister and offered to ask her to take a walk by the lake, the senior sister refused him.

Later, he found out that his senior sister was also a Taobao shop owner, and she could sell dozens of orders a day, which was far from being comparable to his new store.

At that time, he found out that the senior sister didn't like him, but just prostituted his class notes for nothing.

Realizing that people's hearts are sinister, he angrily typed a sentence in the class: Fire prevention, anti-theft and anti-senior sister.

......

In the third week of the course, Luo Xiu arranged for Pei Xuelin, who was in charge of the company's through train promotion, to come over to take the class instead of him.

As soon as Pei Xuelin stepped onto the podium, he found that the original class of more than 40 people was now full, and some people were even lying on the window to listen.

When other teachers saw this scene, they must be very envious!

"Good morning students, I am your senior, Pei Xuelin from the Department of Mathematics, mainly responsible for the promotion of through trains in Pinru e-commerce, and today I will come over on behalf of the boss to give you a course on the promotion of through trains. ”

"Shh~~"

He was answered with a chorus of boos.

"I don't want you!"

"We want Teacher Luo!"

"Teacher Changluo is coming to class!"

......

The more embarrassed these students are when they see you, the more they heckle you.

"Quiet, quiet......" Pei Xuelin patted the lectern, "Although our boss is very strong, he has a specialization in the art industry, and I am a professional research through train, no worse than the boss." ”

"Then do you know how to drive a black car?"

"Do you know how to get a dime a traffic?"

"What percentage of promotion expenses is reasonable?"

"Why did I spend a hundred dollars and not a single order was sold?"

......

When Pei Xuelin heard these questions, he frowned, "I have a way to spend 100 promotion fees to close 10,000 yuan, do you want to listen?"

"Yes!"

This time, everyone answered very neatly.

"Lie in bed, close your eyes, and dream. ”

After Pei Xuelin finished speaking, he laughed first.

"Cut!"

Everyone found out that they had been tricked, and there was another burst of boos.

"What I'm going to say next is what our boss told me at the beginning. ”

After Pei Xuelin said this, everyone instantly quieted down.

Sure enough, they still believed in Luo Xiu.

"I know you guys would love to hear some dry goods, for paid promotion, I did summarize a set of rules, know how to spend the least money, get the most traffic, do you want to hear it?"

"Yes!"

"But I'm not going to tell you. ”

"Cut, are you afraid that we will rob you of your job?"

"It's still far from you wanting to rob me of my job, I won't tell you, because the rules I summarized are only applicable to now, tomorrow maybe Taobao programmers have changed a set of algorithms, these rules will not apply, if you still use the methods I taught you to do, then you will die a miserable death." ”

Pei Xuelin paused and continued: "It is better to teach people to fish than to teach them to fish, what I want to teach you today is the method of discovering the law." ”

"How?"

"First of all, we need to know that the through train is a promotion tool similar to the whiteness bidding ranking, what is the most important purpose of Taobao to launch this tool?

"To make money. ”

Several people rushed to answer.

"That's right, Taobao stores do not charge commissions for transactions, and mall stores only have a few commissions, and Taobao can only make a profit from the promotion costs.

I continue to take the whiteness search as an example, the results of the whiteness search are several advertising spaces, and in order to make more money, the whiteness usually uses the one with the highest price, that is, the merchant with the highest bid, to get the top ranking.

So the question is, do you know what the downsides of this are? For example, some patients want to find a hospital by whiteness. ”

"It's easy to find a bunch of black-hearted hospitals. A classmate replied.

"That's right, because black-hearted hospitals are more profitable than regular hospitals, black-hearted hospitals can pay a very high price to get search rankings.

Taobao is the same, if only the high price of the law to determine the ranking, may lead to some inferior quality, low cost performance products in the front, if consumers are always to buy these bad products, in the future everyone will slowly stop believing in Taobao. ”

When Pei Xuelin said this, everyone had already quieted down and listened to him alone.

Therefore, Baidu and Taobao must choose a balance between [earning more promotion costs] and [finding good products for customers]. The ideal state is that the platform can not only earn promotion fees, but also search for conscientious products. ”

"This is something that Taobao has to consider, what does it have to do with us?" someone asked.

"Taobao has thousands of goods, programmers want to pick out good products from them, must set a lot of rules, meet the high score, do not meet the low score, if our product in the system high score, then you can use a very low bid to rank in front.

There are many of these criteria, such as high dynamic reviews, high click-through rates, high repurchase rates......

It is said that the system has thousands of latitudes to judge the quality of a product, but as long as there are standards, we can cater to those standards.

Merchants will constantly look for system vulnerabilities, and platforms will continue to patch vulnerabilities, which is a long-term battle of wits and courage.

So I can't tell you the specific vulnerability right now, because tomorrow the vulnerability may be patched. ”

......

Pei Xuelin talked about two classes endlessly.

These are the most basic principles, Luo Xiu was too lazy to waste his time, so he sent Pei Xuelin over to teach them.

As for Losho, he is no longer at school and runs to see his feet.

It's not that he has a foot fetish, it's just that now to make women's shoes, he needs to find a few good-looking foot models.

(PS: Double 11 is coming, overtime, these days will be updated at night.) Although it is late, it is possible to change it twice a day. ）