"Mr. Liu, Tianyu Company's Tianyu series of mobile phones are officially launched. ”

"Oh, how's that, what's the sales figure?"

"There are no statistics yet. ”

"How much do they price?"

“499。 ”

"What?"

Gionee mobile phone boss Liu Lirong almost knocked over the water cup in his hand: "499 yuan, I heard it right?"

"It's 1499 yuan. ”

"Mr. Liu, it's 499 yuan. ”

"499, are you sure?"

"Yes. ”

"And what is their ex-factory price?"

"399 blocks. ”

"I ......"

......

"Nokia's domestic mobile phone sales have surpassed us so far, Zhaojiang, what do you think we should do?"

"Mr. Xu, I think we should adjust our positioning and enter the low-end market. ”

"Low-mid?"

Xu Lihua, general manager of Bird, snorted lightly: "Zhaojiang, I always thought that you were very capable of developing the market, but now that you are facing competition, you want to retreat." ”

"Mr. Xu, you can't say that, this is called strategic transfer. ”

"It's not called a strategic shift, it's called surrender. ”

Xu Lihua said loudly: "As the first mobile phone manufacturer in China, if we retreat, the domestic high-end mobile phone market will be occupied by these foreign brands." The mid-to-high-end mobile phone market represents our dignity, we can't retreat, we are the face of domestic mobile phones. ”

"Mr. Xu, you can't be rash, Nokia's technology is more advanced than ours, and we can't fight at all in the mid-to-high-end market. ”

"I have already allocated 20 million yuan of R&D funds to increase R&D investment. In addition, in terms of advertising, we should also increase our efforts......"

It's just that for Xu Lihua's strategy, Deputy General Manager Zhu Zhaojiang kept shaking his head in his heart.

The R&D fund of 20 million yuan is a drop in the bucket for products such as communication mobile phones, and it is useless at all. Real R&D, which is not hundreds of millions of billions smashed into it. Unfortunately, Bird had no plans to do so before. Even if I think about it now, it's a little late.

It's just about the future of the company, Zhu Zhaojiang still said: "Mr. Xu, we don't make mobile phones for anyone, nor for the face of the country, even if we want to win glory for the country, but we also have to consider our own development." The mid-to-high-end really can't fight these foreign mobile phone giants, and we are now too late to enter the low-end market. Otherwise, after a period of time, I am afraid that even the Tianyu mobile phone made by Huanyu Technology will be ahead of us. ”

Tianyu mobile phones have become very famous recently.

This is not to say that Bird intends to pay attention to Tianyu mobile phones.

I really can't pay attention to it.

Tianyu mobile phone, known as the ugliest mobile phone in history, was once rumored to be a joke in the entire industry.

It's just that the outside world sees it this way, but Zhu Zhaojiang doesn't think so.

On the contrary, he is also very optimistic about the Tianyu mobile phone series. Although the Tianyu mobile phone series is not good-looking, if it focuses on the low-end market, the price will reach a certain point, which can also attract everyone's interest. At the same time, this also brought inspiration to Zhu Zhaojiang. If Bird mobile phones sink the market to the middle and low end, it may be able to go further.

It's just a pity that Xu Lihua, general manager of Bird, does not agree.

Especially when Zhu Zhaojiang talked about Tianyu mobile phone, Xu Lihua smiled disdainfully: "Tianyu mobile phone, Zhaojiang, are you confused, you still take out such an ugly mobile phone to talk about things." Or, do you have no confidence in our waveguide, and think that this kind of ugly mobile phone in history can be compared to our waveguide?"

"Mr. Xu, I didn't mean that. ”

"What does that mean, well, you are so interested in Tianyu mobile phone. It's okay, let's take a look at how much Tianyu mobile phones can sell. By the way, haven't they gone public recently, how much do you think they can sell?"

Although Zhu Zhaojiang is the vice president of the company, Xu Lihua, as the company's CEO, does not deal with Zhu Zhaojiang.

Of course, if it is an ordinary enterprise, the boss does not like the vice president, so he just opens it.

You know, the waveguide was created by Xu Lihua.

However, although Bird was founded by Xu Lihua, he later sold it to Ningbo Electronics.

Ningbo Electronics is a state-owned enterprise.

Naturally, Bird also became a subsidiary of a state-owned enterprise.

After graduating from university in 1996, Zhu Zhaojiang was assigned to Bird by the school.

All the way from the front line to the company's senior management, there is a faint momentum close to the founder Xu Lihua.

At the same time, Zhu Zhaojiang's talent was also valued by the senior management of Ningbo Electronics, and he was promoted all the way to become vice president.

It should be said that at this time, although Xu Lihua and Zhu Zhaojiang were superiors and subordinates, they were divided into two factions.

One faction is Xu Lihua's founder faction.

The other faction is the state-owned enterprise faction.

Xu Lihua has always wanted to withdraw Zhu Zhaojiang, but there has been no chance.

With this time, Xu Lihua wanted to knock Zhu Zhaojiang.

"Xiao Liu, do you have any Tianyu mobile phone sales data?"

Facing the secretary, Xu Lihua said.

"Tianyu mobile phones have just been on the market for three days, and there is no accurate data on them for the time being. ”

"How is the market performing, does anyone buy it?"

"According to market feedback, it is said that it is selling very well. ”

"Nice?"

Xu Lihua was a little surprised: "Someone will buy a Tianyu mobile phone?"

"You see, there are photos posted by buyers on the Internet, and there are indeed many buyers who buy them. ”

"Looking at their posts, the sales of Tianyu mobile phones in the past three days can at least exceed 100,000 units. ”

Secretary Xiao Liu opened the [Tianyu Mobile] circle.

Although the circle has only been established for a short time, it has more than 10,000 members at this time.

This data is not much, but it is important to know that not all people who buy mobile phones will use computers to access the Internet.

The proportion of one in 100 mobile phone users using a computer to access the Internet is already very good.

Judging from such data, Tianyu mobile phones not only sell well, but may even be on fire.

......

In fact, it is not only Gionee and Bird that have paid attention to Tianyu's mobile phone sales data in recent times.

Almost the entire mobile phone manufacturers have all set their sights on Tianyu mobile phones.

Unlike the previous jokes about watching Tianyu's mobile phone, this time, they felt a deep shock.

"1 million units. ”

This is the official figure two weeks after the sale of Tianyu mobile phones.

When you see that number......

Bird, Lenovo, Gionee, Jinzheng, BBK, Xia Xin, Panda, Changhong...... A group of mobile phone brands were all dumbfounded.

Of course.

They also know that there is only one answer to the reason why Tianyu mobile phones are so crazy.

That's the price of their phone.

The guide price is 499 for all mobile phones.

No, it's not just that all phones are killed in seconds.

The guide price of 499 also lowered the price of mobile phones, which was originally high, down the altar at once.

It turns out that mobile phones can be so cheap.

It turns out that I can also afford a mobile phone.

It turns out that mobile phones are not high-tech products.

In the midst of such a shock of breaking the three views, terrifying sales also followed.

Even, some mobile phone dealers have even offered a price of 450 yuan for promotion.

Yes.

Although the manufacturer's guide price is 499 yuan, the actual amount of money sold is completely up to the dealer.

You think you'll earn less if you set it at 450 yuan.

No.

As long as the volume is large, relying on the sales volume, a number of dealers will also make a lot of money.

"This guy is messing with the market. ”

"Bastard, how can we live at such a low price?"

"Are we going to cut the price, or the price, or the price......"

In the face of the price butcher of Tianyu mobile phones, many mobile phone manufacturers are simply rampant.

They wanted to reduce the price, but they found that they couldn't do it.

Why, you ask?

What else could it be?

The cost price of their mobile phones is more than 499 yuan, how can this be reduced?

It's impossible to sell at a loss.

Of course, it's okay to sell if you lose a little bit.

But the problem is that it really drops to 499 yuan to sell, and they have to go bankrupt after only selling for a month.