114. Plotting rate
Three days later, consumers began to receive their goods one after another.
Most people don't expect much from online purchases, especially those customers who are free of charge, and what they originally thought would not cost is certainly not much better.
I didn't expect to be amazed from the moment I opened the box.
The white outer box, the national logo and various parameter descriptions are all placed at the bottom. Each of the other five faces is beautifully illustrated.
The drawer-like opening method opens the shell smoothly, and each accessory is individually packaged and arranged in an orderly manner, as if opening a gift box.
After taking out the appliances and accessories, the whole outer box can be placed at home and become a very beautiful storage box.
It not only reflects the sense of responsibility of Pinru Electric for environmental protection, but also allows consumers to get tangible benefits.
In addition to the instruction manual and the three-pack after-sales card, there is also a beautifully crafted cookbook.
The recipe includes more than 20 ways to cook the food, as well as descriptions of other household appliances.
When the customer was attracted by the cake introduced in the recipe, he found that he still lacked an oven, so he couldn't help but buy an oven at the Pinru Electric flagship store.
Later, they slowly found that the proportion of electrical appliances in the home was increasing.
These appliances have a uniform design style that makes the rest of the home look out of place.
In the end, many people simply buy a full set of products, such as, without the trouble of choosing products.
Although Pinru may not make all products the best, at least their quality is guaranteed and the appearance is good-looking. Buying their products may not be the best solution, but it will certainly not make you feel cheated.
In this era, there is no circle of friends, and Weibo is still a few months away from being launched, but many consumers can't help but post pictures on the Internet after receiving products such as electrical appliances.
"The packaging of this rice cooker is really amazing to me, can you think that this is a product with an original price of 99 yuan?"
"Now I haven't even thrown away Pinru's outer box, it seems that my mother has infected me with the problem of being reluctant to throw away the cardboard box. ”
"Their fans are so good-looking!"
......
Luo Xiu saw these real consumer voices on the Internet, and finally confirmed that he was on the right path.
Now the merchants who do e-commerce are too weak, and it is easy to win these people and sell their products with their own ability.
Luo Xiu has never been worried about the current sales problem, only worried about whether the big brands will have the capital to compete with them after the big brands enter the market in the future.
All marketing methods are temporary, only to make good products, to make their own unique brand identity, in order to win the trust of consumers for a long time.
Now without its own R&D team, Luoxiu must at least ensure that the product is superior to its peers in appearance and packaging.
In the future, someone came up with a term called "mapping rate". It means how likely your product is for consumers to take photos and share them on social networks.
This means that they are impressed by your product, become a tap, and are willing to promote the product for you for free.
Now the first batch of products of Pinru Electric has done just that.
This is also related to the fact that the packaging of electrical products is very ugly now, and if you do it well, you can win a lot of peers.
......
In the school forum, many people were not optimistic about Luo Xiu's switch from clothing to electrical appliances.
They admit that Luo Xiu has made the clothing to the extreme, and they have been learning and imitating Luo Xiu's shop.
But electrical appliances are not the same as clothing, and it is impossible to just go to the wholesale market and get some goods and sell them.
At the same time, they always believe in their hearts that Taobao is an online shopping mall that sells clothing. Electrical appliances are still required to be purchased in physical stores.
At this time, seeing this new store making such good results, their jaws dropped in shock, and they posted with emotion:
"I resigned from Pinru, thinking that I had learned Brother Xiu's eighty percent ability, which was enough to open a Taobao store by myself, but now it seems that I haven't even learned one percent. ”
"I'm still on the job, and the longer I work, the more I learn from my boss, and the more I feel the gap between me and my boss. ”
"You said that he had the same nine years of compulsory education and was admitted to the same university, why did he know so much?"
"Just kidding, he probably repeated it for years. ”
"It's a pity that I didn't pass the interview at the beginning, otherwise I would be a member of Pinru now. ”
......
After Pinru Electric finished this activity, Jingdong, which had been going through the process, was approved the next day.
Jingdong's operation took the initiative to call and urge the delivery to enter the warehouse.
As a major competitor, JD.com, of course, keeps an eye on Taobao at all times. Now that I see that Taobao has a potential merchant, of course I will not let it go.
It's a pity that Taobao's activity is selling too hard, and there are not many goods left in the warehouse, and they must be left for Taobao sales before the next batch of goods leaves the factory.
The explosive model has been done, and it must not be out of stock at this time, otherwise the promotion activities done before will be in vain.
Now Luo Xiu can only drive to Yucheng Electric Factory in person to communicate with their boss about additional production.
Of course, this time he did not go alone, but brought three people.
The first is Lu Tianyun, the store manager of Pinru Electric. The fresh graduates of the school next door became regular in less than a month after joining the company, and took the initiative to ask Ying to become the manager of the flagship store of Pinru Electric Appliances.
He is very good in all aspects, and the only shortcoming is that he is too shy, so he takes him out to meet more people. And many small things in the follow-up need him to communicate with the supplier.
The second is the company's old finances. Although he is only in his thirties, he seems out of place in a company with an average age of more than 20 years.
This is also something that can't be helped, the three golden flowers of finance are still too young, and they need an experienced leader to lead them.
I brought him this time because there are a lot of financial matters that need to be communicated with the supplier.
The last one is, of course, using rubbing rice as an excuse to insist on following Guan Shiyu in the past.
As a food capital, Fengcheng has so many delicious foods that she certainly doesn't want to miss.
On the road, Lao Finance and Lu Tianyun couldn't drive, and the two of them sat in the back row. Guan Shiyu sat in the co-pilot, and Luo Xiu, the boss, could only take care of the driver.
"Why don't you wear your watch again?"
Guan Shiyu curled her mouth.
She deliberately stole ...... from home No, he took a piece of Rolex and gave it to Lohew, so that when he went to meet customers, he would look more mature and not be looked down upon because of his young age.
"In the car, get out of the car and wear it again, this thing is wearing it and afraid of scratches, and it is not as good as an electronic watch to see the time, it is really a chicken rib. Luo Xiu said nonchalantly.
"Then I'll buy you a pink Hello Kitty electronic watch, and you'll have to wear it every day. Guan Shiyu said with a smile.
"Okay!"
I really became the richest man in the future, so naturally I don't have to care about what famous watches are. Even if you wear Hello Kitty, people won't think you're childish, they'll just think you're cute.