In the forum of Yangcheng University, the news of Pinru's opening of a new store immediately sparked a lot of discussion.

"Have you noticed that Pinru has opened a new mall store? ”

"I guess it's the men's clothing store, they do so well with women's clothing, they must be on men's clothing. ”

"It can also be women's shoes and bags, women's money is more profitable. ”

"That's right, in my opinion, in terms of spending power, young girls> young women> children> old people> dogs> men. ”

"Upstairs, are you trying to say that men are inferior to dogs?"

"You all guessed wrong, it's an electrical appliance, which will officially open the day after tomorrow and give away 10,000 rice cookers for free. ”

"Is this crazy?"

"It seems that Taobao is crazy and has done a subsidy activity of 100 million yuan, and the money is sent by Taobao. ”

"Is Taobao so kind? Then why don't you subsidize my store?"

"Who do I care about subsidy, the alarm clock has been set, and the time has come to test my hand speed after 20 years of being single. ”

......

During the two-day warm-up time, the news that 10,000 rice cookers were given away for free has swept up major forums.

At this time, the school intranet, blog, post bar, QQ group ...... The post "Taobao takes out 100 million yuan to subsidize consumers, and 10,000 rice cookers are given away for free" are being forwarded everywhere.

The drainage of social media + Taobao homepage has made the visitors of Pinru Electrical Appliances flagship store even surpass Pinru clothing flagship store.

A large number of activity consultations made the customer service typing until the hand cramped.

Of course, such a large-scale online promotion has nothing to do with Luoxiu's ten trumpets, mainly due to the credit of Taobao's online marketing team.

Taobao's marketing team is notoriously strong, and of course it won't miss this hot spot.

Under the momentum of this scale, the activity has just begun, and 10,000 free orders have been directly sold out.

If the hand speed is a little slower, or the Internet speed card is a little bit, you can't grab it.

After being seconded, Pinru Operation immediately changed the page, removed the information of the free order, and re-put it on the shelves.

Now only new stores have opened, and there is a 20% discount on the whole site, but there are still many customers who place orders to buy.

At the end of the two-day event, 13,000 rice cookers were sold, and other induction cookers, electric fans and other products were also sold in hundreds and thousands respectively.

In addition to the refund of 10,000 free orders, 11 products have a total transaction amount of 1.6 million yuan and a gross profit of more than 1 million yuan.

If you subtract the 300,000 free investment, the 100,000 promotion investment, and the tens of thousands of platform deductions, you can still earn more than 500,000 yuan.

This is just the beginning of the store, Taobao's electrical category has not yet risen to achieve results.

......

After this event, all e-commerce people saw the madness of Pinru.

Taobao also saw the results of the event and decided to continue to do the subsidy of 100 million yuan, and immediately began to select the next phase of the event.

Several merchants saw the success of Pinru, and they also gritted their teeth and took out 1,000 products for free orders.

Now all the people who do e-commerce are small businesses, and not everyone dares to take out 10,000 products at one time.

Fortunately, they were conservative, and they only lost tens of thousands of yuan at the end of the event.

Many merchants saw that Pinru clothing invested a lot in the through train fee, and then made the product, and they also followed the through train, but his through train was not sold.

Now these merchants see that Pinru Electric has created a popular model through free orders, and they also use the same means, but after customers grab the free order, they no longer buy it.

They only saw the surface, but did not see that the reason why Pinru was successful was not by these marketing methods, but by really doing a good job of the product.

When customers click on the inside page of a product such as an electrical appliance, they often exclaim: What kind of fairy rice cooker is this? It's too good-looking, isn't it? There are so many functions?

Even if they don't grab the free order, many customers are willing to place an order at the original price of 99 yuan.

Because of the inside page of the entire rice cooker, Luo Xiu was taken by an outside advertising company, each photo was 2,000 yuan, and an inner page cost more than 10,000 yuan just to take a picture.

Even in 2020, few merchants are willing to spend so much money to take a set of product pictures.

But you get what you pay for, and the photos taken in this way are full of science and technology, which are comparable to those mobile phone advertising pictures worth thousands of yuan.

Even the cooked rice is crisp and shiny.

Although this set of pictures has a lot of investment, it can be used for a long time. Unlike clothing, the seasons change in three months.

In addition to the pictures, what is even more impressive is the copy of the product.

What is the black crystal liner of the rice cooker now, the thick kettle liner, the fifth-generation technology, and the black technology...... It's hard to understand, but it seems to be a powerful feeling.

It's okay for one merchant to do this, but all merchants write like this, and consumers don't know how to choose products at all.

And Pinru's copywriting is a clear stream compared to them.

There are no flowery words, no specious self-created words, only sincere feelings.

Every word of the copywriting was written by Luo Xiu himself, and he did not brag about how good his product was from the perspective of the merchant, but from the perspective of the user, talking about the experience of using this rice cooker.

This is Luoxiu's empathy ability as an excellent e-commerce person.

Just as Guan Shiyu has a pair of eyes that find beauty, Luo Xiu is born with a heart that can empathize with others.

People with strong empathy skills can not only write good product copy, but also write a popular web novel.

Because he knows what different characters are thinking in his heart, he can write each character well.

This is an ability that cannot be taught, and it is difficult to cultivate.

Loche has also been looking for people in the team who have strong empathy skills.

Communicating with consumers requires empathy, knowing what kind of promotions consumers will be impressed by and knowing what they want.

Communicating with Xiao Er requires empathy, knowing what Xiao Er needs, and knowing what the platform wants at this stage.

Customers see such a beautifully made inner page and such a touching copy, even if there is no free order, they are still willing to place an order to buy.

This is the most important reason why Pinru clothing and Pinru electrical appliances can be done.

As for those who invest a lot of through train promotion every day, 10,000 people are free of charge, and Taobao official activities support ...... It's just a means to make sales faster.

It can be done without these means, but the time will be slower.

Many people ask Luo Xiu, what is the proportion of promotion expenses is reasonable? Luo Xiu will only answer: It depends on how much your time is worth.

In Luo Xiu's eyes, the investment of promotion expenses is not to bring profits, and he never considers how many transactions he can bring when he invests in promotion.

His investment in promotion is just to make the products that could have impressed customers known by customers more quickly, and shorten the cycle for the product to become a hit.

......

(Second Update.) In the last chapter, everyone was complaining about the update speed, and I was so scared that I quickly changed another chapter. ）