It's the end of June.

Pinru steadily occupied the first place in the sales of summer clothes in Taobao Mall in 09, laying a solid foundation for the next autumn and winter models.

From now until the autumn and winter clothes go on the market, Luo Xiu doesn't need to put too much energy into Pinru clothing.

The only thing that needs to be paid attention to is this year's Taobao's first Double 11, which must be well prepared and create miracles.

For a new brand, this kind of deeds that can be recorded in the history of e-commerce are better than any advertising effect, and it will also be the first time that Pinru clothing has come out of the circle.

However, now that there are still a few months left before Double 11, Luo Xiu must take advantage of this free time to devote all his energy to electrical projects.

Strive to be in 2010, before the arrival of the first year of electrical appliances, to achieve the current third or even first household appliances.

Regarding the trademark of electrical appliances, Luo Xiu thought about it for a long time, and ...... in "Pinjia", "Pindian", and "Taste" Among the more than a dozen names, it was finally decided to continue to use "Pinru".

Xiaomi has expanded into a grocery store, so why can't Pinru?

Luo Xiu simply put products like furniture, products like food, products like mothers and babies, and products like beauty...... Trademarks are registered in all categories.

Even if you don't make these products yourself in the future, you must prevent others from preemptively registering and using your brand reputation to sell goods.

Compared to clothing, electrical appliances are much more complicated.

In terms of qualification, it is necessary to have 3C certification, mark energy efficiency labels, design outer packaging, and formulate after-sales standards...... A lot of things need to be done by Luo Xiu himself.

The preparation cycle took more than a month.

In this process, the application for opening a flagship store of Taobao products such as electrical appliances was finally approved, while JD.com's self-operated stores are still going through the process due to some procedural problems.

Now, Lohew once again called all the operations staff to the conference room, and everyone brainstormed together to come up with a marketing plan.

"How about we hire a celebrity to endorse it? It's expensive, but it's still possible to spend hundreds of thousands of dollars to hire a second-tier star. ”

"It's better to invite celebrities to advertise in the Yangcheng subway, the flow of people is large enough. ”

"It's more cost-effective to advertise in the station, and the through train is full of fuel. ”

......

Loche asks everyone to come up with at least one idea, and all sorts of strange ideas are proposed.

In the end, these solutions were either too difficult to implement, too costly, or ineffective, and were rejected one by one.

This was already expected by Luo Xiu.

Calling them in for a meeting is not in the expectation that they will come up with a perfect plan, but only to involve them in the process and to bring together teaching and practice.

"Have you noticed that there are not many electrical appliances that sell more than 1,000 on Taobao every month, what will be the result if we sell 10,000 rice cookers on the first day of opening?" Luo Xiu asked.

"That must be a sensation on the whole network!"

"10,000 units a day, how is this possible?"

"Even if Taobao gives us all the traffic, we can't sell 10,000 units, right?"

"Unless you don't have money. ”

Luo Xiu smiled, "Then we don't need money, we will give 10,000 units for free." ”

"Brother Xiu, you're not kidding, are you?"

"It's definitely a joke, you don't laugh, it's too bad to give the boss face. ”

Everyone knows that the boss likes to laugh, so he didn't take it too seriously at the moment.

"Our smallest size of the rice cooker, the normal price of 30 yuan, a year to reach 100,000 pieces, that is, you can return 30%, equivalent to the cost of only 21 yuan, plus express delivery and background deduction points, the cost is less than 30 yuan.

Even if we give away 10,000 units for free, it is equivalent to spending 300,000 units, and I can afford this price. ”

Everyone heard Luo Xiu say so seriously, knowing that this time it might really not be a joke, and they all immediately fell silent.

"Do you know what you can get back for the cost of 300,000 yuan? I can take it to Taobao Xiaoer and ask him to give me an advertising space on the homepage. You can advertise in major forums on the whole network, and countless netizens will spontaneously go to the QQ group. ”

Luo Xiu stood up and said with a firm gaze: "You have to be famous quickly, and you have to be a brand too, our new product launch must be an instant hit, otherwise there will be no chance of becoming popular in the future." ”

"But...... Consumers will not feel that the free delivery is too cheap, which will affect the value of our brand. "Questions were raised.

"A good question shows that you are thoughtful. Luo Xiu praised it, and then explained, "So this money can't be returned from me, but in the name of Taobao subsidies to consumers." ”

"Let Taobao launch a [special discount for electrical appliances, 100 million yuan subsidy] activity, consumers buy our rice cookers at the original price of 79.9, and after confirming the receipt, Taobao will return the money to consumers, but in fact, this cost is borne by us. ”

Whether this plan can be implemented or not depends on whether Taobao will cooperate, but Luo Xiu believes that he will be able to convince Xiao Er.

At present, Taobao's main sales category is clothing, while Jingdong mainly sells electrical appliances. Consumers who want to buy electrical appliances online will trust JD.com more.

Therefore, Taobao is now very eager to make the electrical category and seize the source of customers from Jingdong.

Sure enough, Luo Xiu just roughly told Xiao Er what he thought, and the other party immediately expressed great interest.

If it's just an ordinary shopkeeper contacting Xiao Er, the other party may not pay attention to you, but Luo Xiu is different, the last time the summer clothes were on a new promotion, creating a small record on Taobao and becoming a Taobao KA merchant.

For the plan proposed by Luo Xiu, they will inevitably pay attention to it.

What's more, the electrical category is of strategic significance to Taobao, even if they lose some money, they are willing to do it.

......

A detailed program of activities will be available soon.

This time, more than a dozen electrical appliances merchants were also involved together, allowing them to voluntarily take out some products to join the 100 million yuan subsidy plan.

Most of these merchants only took out ten, twenty, and the most of them only produced a hundred.

They didn't know that there was a madman who planned to give away 10,000 products for free to customers.

When the warm-up of the event begins, a banner will be hung directly on the Taobao homepage:

[Taobao 100 million yuan subsidy, 10,000 rice cookers for free]

When the merchants saw it, they all laughed like crazy.

"Is there a typo in this product like an electrical appliance? Did you write 100 units into 10,000 units?"

"If it is discovered by the wool party, it is estimated that the store will have to be closed. ”

"This activity is directly hung on the Taobao homepage, can it not be discovered?"

"The store manager must definitely take the blame, for fear of not being chased by the boss with a knife. ”

"No need to ask, the store manager must have run away overnight. ”

......