According to the figures officially released by Taobao, a total of 120 million were sold on this year's Double 11, and the original history was 50 million.

Because the butterfly of Loche flapped its wings, history was changed.

Historically, there were only 27 brands involved, but now it has expanded to 50.

Although Luo Xiu didn't know how big the original promotion efforts were, this time, under Luo Xiu's mobilization, Taobao must have invested much more resources than before.

Of course, the 120 million is still far from the limit, after all, the original history has reached the Double 11 in 10 years, and the turnover has been close to 10000000000000000000000000000000000000000000000000000000000

Among the 120 million, the most dazzling is the 30 million created by products, accounting for a quarter of the total amount.

Luo Xiu made a simple calculation, excluding various promotion and logistics costs, he made about 8 million, and the profit margin of more than 20 percent was not very high.

The main reason is that it is sold cheaply, and the price is usually more than three times, and the Double 11 is only about twice as much.

But the significance of this event is not only how much money is made, but also to make Pinru's fame.

Won the trust of Taobao and established good cooperation with them.

Closer relationships with suppliers.

Gain a large number of loyal users.

There are too many positive effects played by a successful Double 11, which is why e-commerce platforms are willing to compress a month's sales into a single day.

Many merchants are very unconvinced when they see that Pinru accounts for the majority of sales.

They publish a lot of conspiracy theories in private.

"It's normal to sell so many products, and you don't look at how many resources Taobao has given them. ”

"The Taobao event page ranked them first, and their brands were displayed in the first screen advertisements for several days, offline subway advertisements, and even the evening news. ”

"Damn, if these resources are given to us, we can take off too. ”

"I guess Taobao executives privately have shares in Pinru, otherwise it would be impossible to push this brand so desperately. ”

......

When these remarks reached Luo Xiu's ears, he just smiled slightly and did not refute them.

Pinru did account for a quarter of the sales of the entire Singles' Day event.

But Pinru's efforts in this event are far more than a quarter.

No company has done a large-scale online promotion for this Double 11 like Pinru.

None of them started stocking up two months in advance like Pinru.

No boss personally led a team to Xihang to persuade Taobao to increase investment.

If there is no Pinru, this event will not have so much attention, Taobao will not invest so much resources, and the sales of other merchants are only 50 million in the original history, instead of the 70 million in the current sales of Pinru.

It is not so much that Pinru has encroached on the resources of other merchants, but that Pinru has allowed more merchants to drink soup.

They thought that Pinru's success was because Taobao gave them more resources, but they didn't think about whether they had the ability to carry these resources when they fell on themselves.

To put it simply, they don't even have that many goods.

The reason why Taobao puts these resources on Pinru is because only Pinru can withstand these resources, and only Pinru can maximize the benefits of these resources.

Of course, Losho would not explain these things to them.

They like conspiracy theories, so let them continue with conspiracy theories.

I continue to think that Pinru just sold out Xiao Er, the executives have shares, and even the relatives of Boss Ma.

Every time you make excuses that your skills are not as good as others, you will never find the real reason why others are doing well.

By the time Luo Xiu's business got bigger and bigger, they finally reacted and wanted to imitate it, but it was too late.

......

This Double 11 also had a great impact on the school.

The university leaders originally regarded the entrepreneurship of college students as a political task, and did not have high expectations for these students.

Now it is incredible to see that Loche has created such amazing results in just over a year.

In particular, lecturer Huang Liyuan, who led the students of the e-commerce class to visit the Pinru office on the same day.

After watching Pinru sell 10 million goods in half an hour, he realized that times had changed.

The school asked him to lead the students in the e-commerce class, which was experimental in nature.

With this group of students in place, he will be able to smoothly promote from lecturer to associate professor.

So after the Double 11, he immediately persuaded the school leaders to open social practice courses for the students in the e-commerce class in advance.

This course has a very high percentage of credits and must be passed in order to graduate.

"Luo Xiu, we want you to be the teacher of this course. ”

The principal said kindly.

"That's not good, I'm afraid I can't afford it. ”

Luo Xiu didn't say yes right away.

The school had already approached him once last year. At that time, the school's request was to make Pinru a practice base for the e-commerce class of Yangda University.

At that time, Luo Xiu agreed quickly, after all, the so-called social practice is nothing more than treating these students as free labor.

It's as simple as asking them to do customer service, or go to the warehouse to pack and ship.

There is no need to be responsible for these students.

Now that he is the teacher of this subject, the meaning is completely different.

"Luo Xiu, we understand that there are many students in the school who are influenced by you and open Taobao to sell clothes, which shows that you are fully capable of this job. ”

"I'm just a sophomore, and my younger students may not be obedient. ”

Huang Liyuan said with a smile: "You can rest assured of this, those children have watched your Double 11 activities, and now they all regard you as an idol, and your words may be more effective than their parents' words." ”

"And the school can also hire you as a visiting professor, and you are not only their senior. The principal promised.

"Since the principal said so, then I will do my best. ”

A visiting professor is just an honorary title, usually held by celebrities, officials, entrepreneurs.

It makes sense that Lohew was specially hired as a visiting professor in the name of an entrepreneur.

Although the scale of Pinru is not big enough, who says that this industry does not even have a fight?

If Luo Xiu is not qualified, then only Lao Ma and Dong Ge are qualified.

Coming out of the principal's office, Luo Xiu saw that Su Qian's face was a little strange.

"Teacher Su Qian, what's wrong with you?"

"Ah, I'm fine. ”

"Do you have anything to say to me?"

"No......" Su Qian hesitated, "Luo Xiutong...... Professor, even if you become a professor, don't forget to study. ”

She was just a counselor now, and who would have thought that her students would suddenly become professors, a few levels above her.

"Teacher Su Qian, no matter what, I will always be your student, and this will not change. ”

......

(PS: Thanks to the female reader (and possibly the pseudo-mother) for sending the original JK.) Although the final first order was only 2100, I saw that some readers opened ten subscriptions, so I will sacrifice it!

Fig. (Genuine readers can see this chapter)