"Give Lenovo 40,000 chips. ”

Hanging up the phone, Chen Yu said to the secretary Zhuzi.

Anyway, if you promise Yang Yuanqing, Chen Yu will still do it.

As for what role 40,000 chips can play on Lenovo mobile phones, it is not something that Chen Yu considers.

"Wu Kai, when will our new products be released?"

Regardless of Lenovo's side of things.

In addition to the successful entry of Tianwen chips into the market, Chen Yu also began to pay attention to his mobile phone business.

In fact, before that, Tianyu mobile phones themselves were more cost-effective.

However, because of the emergence of Tianwen chips, the original cost performance of Tianyu mobile phones has become very average.

At this time, Huanyu Technology is also in urgent need of releasing a new mobile phone.

"The new product is almost ready, but the cost performance can only be said to be average. ”

Wu Kai was a little helpless: "Mr. Chen, when Tianwen chips come out, our advantages have become less obvious." ”

It's just that although this is the case, Wu Kai also knows.

Chips are naturally more important than the mobile phone business.

But having said that, the competitiveness of your own mobile phone has dropped greatly because of your own chips, which is also a headache.

"Hehe, then think of more ways. ”

Chen Yu smiled.

He naturally also knows the current situation of Huanyu mobile phones.

Previously, Huanyu mobile phones sold for 1200 yuan, which was already extremely cost-effective.

But now, if you still sell for 1200 yuan, I'm sorry, you really can't sell domestic mobile phone brands.

Even if the current new Huanyu mobile phone has a higher configuration, 1200 yuan is no longer cost-effective.

"I chatted with Huang Zheng for a while, and I was ready to put our phones online for sale. ”

Wu Kai suddenly proposed the way to sell mobile phones online.

"That's a good idea. ”

Chen Yu praised and said, "Then what is the price of our mobile phone?"

"700 pieces. ”

"700 yuan doesn't have much advantage. ”

Chen Yu shook his head: "Bird Jinli's price is about 800 yuan, and some of them have a positioning of more than 700 yuan. Our Huanyu mobile phone is also set at 700 yuan, I'm afraid it will be difficult to attract users. ”

This time, the new product of Huanyu mobile phone is not a replacement, but an upgrade of the previous Huanyu mobile phone.

Therefore, on the whole, Huanyu mobile phone is not so innovative compared with other mobile phones.

Since there is no innovation, then, to attract consumers, the fight is a price war.

But before that, Huanyu Technology did have an advantage in the price war, but now because of the built-in multimedia function of Tianwen chips, the production costs of other manufacturers have been rapidly reduced, and it is on a par with Huanyu Technology. Or even if it's still worse than Huanyu Technology, it's not much worse.

"We also want to lower it more, but we can't do it. ”

Wu Kai spread his hands: "Huanyu mobile phone is a mid-range mobile phone, and its production cost is greater than that of our low-end Tianyu mobile phone before." And now our pricing is within 1000 yuan, it is really difficult to fight a price war. ”

Chen Yu understands this best.

If you want to say that the profit is the largest, it is the high-end machine.

Therefore, the price of high-end machines must be more than 3,000 yuan, or even 4,000 yuan or 5,000 yuan.

Because only with such pricing can there be greater profits.

Most of the mobile phones below 1,000 yuan are small profits and quick turnover.

Such a competitive environment is the most difficult for major mobile phone manufacturers.

Because at this time, everyone's configuration is about the same, and the brand does not have much of a bonus for domestic mobile phones.

As for market performance, that's a matter of fate.

It depends on whether the user likes Huanyu mobile phone, or likes Bird, or will choose backgammon.

"It's not that we can't fight a price war, but we have to fight in a different way. ”

Although there is so much said above, Chen Yu is still in mind at this time.

"Mr. Chen, what do you do?"

"Hit the price of 499 directly online. ”

"Poof......

Wu Kai almost squirted.

He still thought that Chen Yu had some awesome idea.

I didn't expect it to be so.

"Mr. Chen, we have to die. ”

499 A mid-range machine, this is not a low-end mobile phone, such a way of selling, it will definitely be a loss.

"Who said it's a loss, we have so many of our applications bundled on our phones. ”

"But it's also a loss. ”

Wu Kai does not agree with this style of play: "If China Mobile and China Unicom sign the only cooperation with us, it will be okay." ”

No matter how valuable the application software is, it is not worth 200 yuan per unit.

In addition, it is more difficult to get money from the application software, and it takes a year to receive the money back.

If this is the case alone, it will have to drag the mobile phone department of Huanyu Technology to death.

"Don't worry, I'm not done yet, I mean, we control a certain number of sales, let's say, 10,000 units. ”

"10,000 units?"

Wu Kai was a little puzzled: "Only sell 10,000 units at a time?"

"Yes. ”

"Then we won't make any money. ”

Controlling the quantity seems feasible, and it doesn't cost much.

But the problem is that products like mobile phones are not sold to millions of units, and there is no profit at all.

What money can you make by selling 10,000 units?

"No, we have money to make. ”

Chen Yu inspired Wu Kai: "If we announce on the Internet that our Huanyu mobile phone costs 499 yuan, will you buy it?"

"Of course. ”

"But you don't necessarily have to buy it, what if there are hundreds of thousands or millions of people robbing it?"

"Then it's a matter of luck. ”

"Yes. ”

Chen Yu nodded: "It depends on luck." But you're unlucky and can't grab it?"

"Then grab it next time. ”

"I won't be able to grab it next time?"

"Then grab ...... next time"

"Still can't grab it?"

"Then I'll buy one in reality. ”

"Okay, it's 700 yuan for a reality. ”

Chen Yu slapped his face, and what he wanted was such an effect.

"No, Mr. Chen, I'll take care of ......"

was said by Chen Yu to be a little blind, Wu Kai had to think about it again.

"Mr. Chen, how much did you say it would cost you to sell it online?"

“499。 ”

"10,000 units a day?"

"It doesn't have to be every day, it can be a three-day cycle, or once a week. ”

"Is this a cell phone grabbing event?"

"So to speak. ”

"Can we hype up this event?"

"That's right. ”

"With this mobile phone grabbing event, we can attract a large number of consumer attention and create a topic, and our Huanyu mobile phone can stand out from the crowd of mobile phone brands. ”

"Yes. ”

"I'll go, Mr. Chen...... This idea is too cow X. ”

Wu Kai jumped up excitedly.

It's the first time he's seen such a bullish marketing method.

Although this event has not started yet, just think about it, when the time comes, dozens of millions of people will come to grab 10,000 mobile phones.

There must be a large number of people in it who can't grab it.

Since you can't grab it, what does it prove?

It proves that this phone is hot.

The more you can't grab it, the more it proves that this phone is hot.

The more popular this phone is, the more you can't grab it.

The more you can't grab it, the more you want to grab it.

Then, after grabbing it many times in a row and still not grabbing it, it is estimated that you will give up.

But giving up on grabbing doesn't mean you don't want the phone.

Since you can't grab it, then buy it in reality.

What can be done, how can a living person be suffocated by urine, and you can't buy it in another way.

Although in reality, the purchase price is more expensive than online, but 700 yuan is not expensive compared to other mobile phones, and it is cheaper.

At this point, may I ask you, give you a reason not to buy a Huanyu mobile phone?