What is called offline experience is to experience products in physical stores.

For example, you want to buy a TCL TV online, but you can only see photos online, not the real thing.

You have some worries.

So, now, you can go directly to the offline physical store to experience it before placing an order.

Of course, if you don't open up cooperation channels, your experience is useless.

Because the product you experience is not necessarily the product sold online, even if it is an image.

However, after Huanyu Technology and Yongle Home Appliances cooperate in all aspects, there is no problem.

As long as you place an order online, even if you go directly to the offline to pick up that home appliance, you can do it.

As a result, the operation has become an offline experience, with online orders and offline pick-ups.

Of course, you can also pick up the goods yourself, or you can ask them to deliver them.

In short, having an offline store can perfectly solve the problem of not being able to experience.

The most important reason why Suning Tesco in later generations can stand out among some B2C giants such as Jingdong and Tmall is this model.

After many users place an order online, they go directly to the offline to pick up the goods.

This not only perfectly solves the user experience problem, but also he picks up the goods very quickly.

Even if it is a fast logistics express, it can't catch up with the speed of offline delivery.

Even, if you're on the sidelines, you'll be able to pick up the goods in a matter of minutes.

However, this model is not available to everyone.

The previous Huanyu Technology did not have this condition.

Why?

Because no merchant works with you.

Even if you want to work with them, sorry, they may not want to.

Because their strategy is not the same as yours.

But now that Huanyu Technology has taken a stake in Yongle, it will be different.

Huanyu Technology, which occupies 33% of the shares, can speak in many ways.

Moreover, this is also a good thing for Yongle.

......

"Okay, get your driver's license. ”

At this time, the driver's license is actually very easy to get.

Compared with later generations, some can be bought directly with money.

However, Chen Yu did not go through this back door, but spent a few days passing all the subjects and got his driver's license directly.

"Mr. Chen, congratulations, congratulations on getting your driver's license. ”

"What's there to congratulate on this, it's just a driver's license. ”

"Isn't this Mr. Chen, you can finally drive by yourself, no, by the way, Mr. Chen, which car do you want to buy?"

"I haven't thought about it yet, Brother Jian, you suggest it. ”

"Maybach. ”

"Poof......

Chen Yu vomited blood.

At this time, Maybach still belonged to the independent brand of Mercedes-Benz, not the Mercedes-Benz standard, but the double M standard.

Maybach models, the cheapest are also more than 10 million.

"Why should I buy such a good car?"

"Okay, it's okay, or I'm sorry for your identity. ”

"Do I have to be worthy of Maybach?"

"Maybach is okay, if you want me to say, Rolls-Royce is the best fit for your identity. ”

"Okay, don't talk about it, I see that there are a few 4S stores on the side, just go there and buy one. ”

"The few 4S stores on the side sell all popular brands, what is there to see. ”

It's just that Zhang Jianming said it, but Chen Yu is not much interested in any luxury car for the time being.

In his previous life, he was an ordinary person, and the most expensive car he bought was only about 100,000 yuan.

Although I have more money now, I am also a student, so do I still drive a Maybach to school?

That's not going to work.

It's 2003.

Not to mention the Maybach, even if you drive an ordinary car, you can be considered rich.

Even if it is in the deep city, the family background is not bad.

In the end, after lunch at noon, Zhang Jianming accompanied Chen Yu to several 4S stores and fell in love with a Volkswagen Golf.

Because of the existing car, Chen Yu is also quite satisfied.

The 4S shop has good service, and they can help with all the formalities and licenses.

And it's fast, as long as the payment is done, all the formalities will be completed tomorrow.

Chen Yu didn't say anything, and paid the full amount directly.

The next day, all the formalities for the new car were completed, and Chen Yu drove around the city for a few laps, and then put it aside. He still has something to go to Shanghai.

"Online ordering, offline experience, Mr. Chen, I really didn't expect that you could think of such a method. ”

In the office of the chairman of Yongle Home Appliances, Chen Yu met Chen Xiaomian.

In the future, the B2C business will be carried out, and Yongle will have to cooperate a lot.

Of course, in fact, according to the contract, Yongle will also actively cooperate.

After all, 1 billion yuan is not so easy to get.

Although the contract was signed, according to the requirements of the contract, Huanyu Technology's 1 billion yuan was not given at one time.

Instead, it is injected in 5 times depending on the sales of Wing Lok.

That's what it says.

But in fact, the meaning is also very clear, if you don't give face, I'm sorry, I won't inject capital later.

But even so, Yongle is Chen Xiao's, not Huanyu Technology's.

It was impossible for Chen Yu not to give Chen Xiao face, so he went to Shanghai in person.

"We are also forced to do nothing, but we still have to cooperate with Mr. Chen. ”

"Yes, yes, as Mr. Chen said, it's all my own family. What's more, Mr. Chen's model helps us sell electricity in Yongle. ”

"That is to say, however, Mr. Chen, you also know that e-commerce is a new thing in China, and he has just begun. Even if you can experience it offline, it may not be particularly attractive. So, we have to make some concessions in terms of price. ”

"Of course, it's okay to make profits, but Mr. Chen, you don't know if you understand. In fact, the profit of the home appliance industry is very low, and our net profit is only 5%. ”

Chan is telling the truth.

The profits of the home appliance industry are indeed low.

Now they're okay and have a 5% profit.

In the future, home appliances will compete to the point that there will not even be a 5% profit.

Suning.com's profit is only 2%.

"We have considered this piece, and we can take the profits of this piece. Of course, if it is not enough, we can also subsidize Yongle home appliances. ”

"Subsidies?"

"Yes, how much is the subsidy for each home appliance sold, and we can communicate how much it will be supplemented, but the price online must be the price of the physical store. ”

Chen Xiao was dumbfounded.

It was the first time he had heard about the sale of electricity subsidies.

This seller of electricity does not make money, and it is directly subsidized.

How much does this have to lose?

"Mr. Chen, this has to be lost too much. ”

Chen Xiao couldn't figure out why Chen Yu did this.

They Yongle also used to run a website to sell home appliances, but no matter how cheap the Internet is, it is impossible to give subsidies.

"It's okay, it's okay for the time being. ”

Chen Yu said calmly.

Chen Xiao: These traditional home appliances fields naturally can't understand the model of e-commerce.

Even though Yongle used to engage in e-commerce and sold home appliances online, they also sold electricity online to make money. Anyway, whether it's online or offline, everything is about making money.

But unfortunately, the online store run by Yongle is not profitable, and they don't pay much attention to it.

Of course, in fact, the best way for Huanyu Technology to this model is to establish its own offline stores.

So that you don't lose much, and you don't have to subsidize.

However, for the time being, Huanyu Technology does not have the energy and technology.

"Okay, since Mr. Chen has decided, then we will naturally support Yongle in all aspects. ”

Although Chen Xiao couldn't figure it out, he understood that this model was not harmful to them.

Without any refusal, Chen Xiao agreed on the spot.