Chapter 063: Of course, the more the merrier

was reminded by his companion not to disturb Fang Yuan, everyone stopped talking, and even Sun Yanming, who had been in the second-hand car dealership for one or two decades, looked at Fang Yuan hehehe, waiting for him to tell everyone whether to buy a car with high or low configuration.

Who knew that Fang Yuan didn't say anything about the car next, Yao pointed to a cake in front of Liu Liang and said, "Look at this strawberry mousse cake, it looks good, it tastes delicious, it can be said that it has all the color, flavor, and flavor." ”

Everyone looked at Fang Yuan's fingers, and the top of this cylindrical strawberry mousse cake was brightly decorated with strawberries, and below was white mousse cream, and the red cake embryo, which was obviously divided into two layers, which was really good-looking, but everyone didn't know what the strawberry mousse cake had to do with the model.

"Every model produced by all OEMs has a high and low configuration. The high configuration of the model is like this strawberry mousse cake, which will show its best side to customers, and there may be a sports package in the appearance, which looks better and cooler, with higher configuration, more refined interior, and stronger power. ”

Fang Yuan told everyone that as the most expensive model in a model, Gaopai has the latest, best and most complete configuration, which is the façade of the entire car series and uses to enhance the image of the product.

When the new car is released and the exhibition is participated, the static display is definitely the highest configuration.

When tearing up with other competitors, the sales consultants can proudly boast on the roof of the car that they have self-priming doors, air suspension, and steering wheel heating, and ridicule each other for selling hundreds of thousands, not even a panoramic camera, automatic parking, and HUD head-up digital display.

There is no harm if there is no comparison, only in this way can we fool customers to fight against competing products, improve their product image, and increase sales.

Fang Yuan got up and brought the plate of strawberry mousse cake to him, and scraped off the strawberries on the top with chopsticks, leaving only the bare cake blank.

"The low configuration used to lower the entry price of each car series, just like the current strawberry cake, has no beautiful appearance, no superfluous configuration, just to ensure that customers can eat enough, and other superfluous enjoyment is gone. ”

In order for everyone to have a better understanding, Fang Yuan deliberately took Buick Yinglang, which has good sales, as an example.

Buick Yinglang 2019 cheapest 15T manual elite type, the manufacturer's guide price is 115,900 yuan (here only the manufacturer's guide price, does not consider the 4S store's discounts, decoration, insurance, installment, replacement and other messy factors that affect the price.) ）

The Buick Yinglang 2019 most expensive 18T automatic interconnection flagship model, the manufacturer's guide price is 143,900 yuan, a difference of 28,000 yuan.

The price difference of 28,000 is already a lot of money, Fang Yuan laughed at himself and said that he didn't have so much savings now anyway.

Fang Yuan beckoned the waiter Meimei to borrow a pen and paper, first used an oil pen to divide the whole paper vertically from the middle, and then quickly wrote on both sides.

What is the difference between the two for the price difference of 30,000 yuan?

Fang Yuan first compared the basic parameters.

The 15T manual elite model with a manufacturer's guide price of 115,900 yuan and the 18T automatic interconnection flagship model with a manufacturer's guide price of 143,900 yuan are both front-wheel drive compact 4-door 5-seater sedans with a three-year warranty or 100,000 kilometers.

Length, width, height and wheelbase are all the same, 4609 mm, 1798 mm, 1486 mm, and the wheelbase is 2640 mm, respectively.

The front suspension is all MacPherson independent suspension, and the rear is multi-link independent suspension.

It can be said that there is no difference between the two in terms of chassis and body.

The 15T manual elite model is equipped with a 1.0T 125 horsepower L3 engine, paired with a 6-speed manual gearbox, with an official maximum speed of 180, fuel consumption of 5.2, maximum horsepower of 125, and maximum power of 92.

The 18T automatic interconnection flagship model is equipped with a 1.3T 163 horsepower L3 engine, with a 6-speed manual automatic integration, the official maximum speed of 195, fuel consumption of 5.8, maximum horsepower of 163, and maximum power of 120.

Fang Yuan clearly listed the data on the paper, and also marked the key points with underlining, you can clearly see that the two are the most important parts of the car engine, chassis, gearbox and body size, except for the engine and gearbox, there is almost no difference.

After comparing the three major parts of the car and the body size, Fang Yuan began to explain again, and quickly wrote on the paper and began to compare the configurations between the two.

In terms of safety features, both have tire pressure monitoring function, seat belt reminder, ISOFIX child seat interface, ABS anti-lock braking and so on.

The 18T automatic interconnection flagship model only has one more parallel assist than the 15T manual elite model.

In terms of assistance, control and other configurations, the 18T automatic interconnection flagship model has more reversing video images, cruise control, keyless start, and remote start than the 15T manual elite model.

In terms of seats, lighting, and multimedia configuration, there is a lot of difference between the two.

Compared with the 15T manual elite type, the 18T automatic interconnection flagship model has more electric adjustment of the main driver's seat, heated front seats, GPS navigation system, roadside assistance call, mobile phone interconnection, car networking, 7-inch central control color LCD screen, automatic anti-glare of the inner rearview mirror, and electric folding of the rearview mirror.

Oh, by the way, there are also 15T manual elite high and low beams are all halogen, and 18T automatic interconnection flagship high and low beams are all LED.

The whole piece of paper was densely written by Fang Yuan, and it seemed that there were a lot of differences, but in fact, Fang Yuan felt that there were many configurations that were very chicken, such as roadside assistance calls, mobile phone interconnection, Internet of vehicles, remote start, etc.

Are these configurations good?

Okay, it's better than nothing, but it's not good for me to spend more.

Because some car owners don't say that they can't use it for a lifetime, at least the usage rate is very low, and I can easily solve it by making an after-sales phone call for roadside assistance.

It's not a dog day in summer, who would waste gas by turning on the air conditioner with remote start?

And the high configuration is that regardless of whether it is suitable for the owner, all the packages are added, and it costs nearly 30,000 yuan in vain.

Therefore, Fang Yuan's evaluation of the high configuration is that in addition to being good-looking on the face, there is not much practical use.

What data, what configuration, what function, the small note is clearly written, so that the comparison is very open to everyone's hearts, coupled with Fang Yuan's introduction, the thin and tall man looked at Fang Yuan thoughtfully, and asked tentatively: "What do you think about not buying high allocation, but buying low allocation?"

"No, I don't recommend buying a low-priced one either. Fang Yuan told him that the price of the low configuration is cheap, and although the safety configuration that should be there is also it, it is very practical to have a large central control screen, rearview mirror folding, seat heating and other functions, which is very inconvenient for daily use.

For example, the bright light emitted by halogen lamps is yellowish in color, the brightness is relatively low, and the headlights without LED have good lighting effect.

For example, Yinglang High is equipped with a large central control screen, and when you are bored waiting for someone, you can put the seat flat, lie on it to listen to songs, and watch a small movie.

For example, the electric folding of the rearview mirror prevents the rearview mirror from being damaged when parked on the side of the road.

Fang Yuan said that the high configuration is wasteful, and the low configuration has few functions, everyone is a little confused, which one does Fang Yuan recommend?

Liu Liang's eyes lit up, and he replied first: "I know, what you recommend is a medium match." ”

"Hehe, congratulations...... Fang Yuan smiled, and then said, "The answer is wrong. ”

"Huh? are not recommended for high school and low matching?"

"It's not that high, medium and low configurations are not recommended, and what kind of configuration is suitable depends on the actual car needs of the individual and the economic situation of the individual. ”

Fang Yuan patiently explained that if the owner's economy is very strong, and he loves face, he has requirements for power, and of course the more configurations, the better.

With so many top-of-the-line configurations, don't use it, we can show off our skills. When pulling customers, girlfriends, and relatives, like an ancient general inspecting his subordinates, I can show them our HUD display, panoramic camera, and automatic parking...... After they were shocked, they explained to them endlessly, which was one more topic for chatting.

If you have money, but pay more attention to frugality, you can choose the middle match.

For example, compared with the Buick Yinglang 2019 18T automatic interconnection elite model and the top 2019 18T automatic interconnection flagship model, there is no difference between the three major parts of the car and the power, but there are a few less chicken ribs of the configuration, you can save 8,000 yuan, why not buy the middle configuration, but spend more money to buy the high configuration?

If you don't care about the power and configuration, just commuting to and from work, or buying vegetables in the vegetable market, you must choose a low configuration, after all, no one's money is blown by the wind, and one can be saved.

Of course, there are also local tyrants who match Mercedes-Benz to the nanny at home, and it can only be said that people have money to live for.

"Oh, we understand, no matter whether it is high, medium or low, it depends on whether your wallet is bulging or not, and whether it is suitable for your actual needs. The tall and thin man let out a long breath and smiled happily as he looked at his companion who had never come.