After inspecting the model house and the sales department, the situation is basically finalized, and then it is time to prepare for pricing and publicity.

Publicity is easy to say, as long as you are willing to spend money, advertising can be overwhelming.

The pricing is a bit brain-burning, the price is high and affects sales, and the price is low and it is easy to lose money, especially if the real estate is still in the suburbs, the pricing must be more cautious.

Wang Liu simply summoned all the heads and brains of the company, held a meeting, and worked together.

in the conference room.

Wang Liu glanced at everyone, put aside the issue and said: "The market is about to open, the pricing has to be finalized first, if you have any ideas, everyone can speak freely." ”

"The real estate is in the suburbs, the surrounding housing prices are roughly 112, and the villas are 2,78......

I suggest that our pricing is best set at 1200 per square meter for high-rise buildings and 2,008 per square meter for villas, which is profitable, and the price will not exceed the surrounding average, which will affect the customer's desire to buy. ”

Yang Kai glanced at everyone and was the first to speak.

As one of the founders of the branch, he is also the backbone of the company, and is currently the office manager, responsible for project management and operation, as well as communication and coordination between the company's top and bottom, and he is most familiar with the situation.

The others nodded their heads, this is an old saying, and the analysis is very pertinent.

Wu Hui frowned: "It's no problem for the villa to be set at two thousand eight, but the high-rise is only set at 1,200, and only 150 yuan per square meter is earned, and the gross profit margin is only 14.2%, so the profit margin is too small, right?"

Other real estate projects are only set at 112, because the location is not good, and the real estate is not surprising.

But our real estate is not the same, there are villas, the overall environment of the community has been greatly improved, high and low matching, but also fully take care of the high-rise lighting, the overall than other real estate can be a grade higher, the price of 1200 per square is a bit too conservative, in my opinion, each flat is set to 1250, or even 1300 is no problem. ”

He works as an engineer and has a lot of confidence in design.

Wang Zhixin agreed: "Lao Wu is right, our real estate is here, the design is more novel than other projects, and it doesn't matter if the pricing is higher than the average line, the pricing is high, showing our difference, maybe customers will buy it more." ”

Although his starting point is low, he is not stupid and diligent, and he was led into this line by Wang Liu, and he has been studying hard during this time, and he basically understands the doorways and tricks in the real estate industry.

Qi Zaixing said disapprerovingly: "Our real estate is novel, but customers don't know whether they buy it or not, relatively speaking, the price is the most real."

If the pricing exceeds the average line, the lot is the same, and the houses of other plates are sold cheaper than us, even if they are only 50 yuan cheaper per square meter, a house down, let alone save a few thousand, not less, there are cheap ones to buy, why should people come to buy our expensive houses?

From a sales point of view, I think the pricing of 1200 is more reasonable. ”

Liang Yue echoed: "It makes sense, this is the company's first project, or is it developing with debt, the financial pressure is relatively large, the most important thing at present is to return the funds, I know that I can appropriately sacrifice a part of the profits." ”

This is the financial director recruited by the company, and the point of view is very clear, making money is secondary, and returning funds is the premise.

Opinions are divided, and the two sides insist on their own words, refusing to give in to each other, and they are about to quarrel.

Wang Liu knocked on the table and said loudly: "I have listened to all the opinions, what I said is good, and there must be profits, but the sales should also be taken into account, there is no opinion on the price of the villa of two thousand eight, and now it is only the high-level who have disagreements." ”

Everyone nodded.

Wang Liu continued: "What Director Liang said is very reasonable, this is the company's first project, the most important thing is to return the funds, you have to focus more on sales, want people to buy, say a thousand ways and ten thousand, cheap is the key, so the pricing of the top management is set at every square ...... 1100 bar. ”

1100？

There was a moment of silence in the conference room, and everyone looked at each other.

Wu Hui hesitated: "Will 1100 be too cheap?" 1200 is not profitable, 1100 is set at 1100...... What's the difference between giving away for nothing?"

"yes. Yang Kai thought so, abandoned his differences, and decisively stood on the united front with Wu Hui.

Qi Zaixing was also surprised, from his point of view, it is naturally good to focus on sales, but the problem is ...... This is the focus, this is clearly stud.

"There is still profit. Wang Liu glanced at everyone, and he naturally understood what they thought.

"The floor area ratio has increased from 1.8 to 2, and the cost of accounting to each square meter has also decreased from 1150 to 1050, and the price per square meter is 1100.

Moreover, this is only a high-rise, and if you want to make a profit, isn't there still a villa?

They are all made of reinforced concrete, and the cost is about the same, even if the construction quality of the villa is higher, and the cost is slightly improved, it is not too high, but the selling price of two thousand eight is not a star and a half higher than that of the high-rise, and the profit of this piece is not enough?

Finally, I would like to emphasize that it is only the first phase of development, and there are two and three phases later.

With cash flow, we can continue to develop the next phase or take on new projects to start anew.

Therefore, the most important task at present is to sell the house smoothly, firstly to withdraw the funds, and secondly, to gather popularity for our real estate.

There are more people living in it, and the second and third phases are better to sell, and if you want to make a profit, you can get it back from the second and third phases.

Therefore, we not only have an advantage in pricing, but also to send benefits, now the delivery of the house is a rough house, we add the weight, fine decoration and delivery, the concept of bag check-in to me out. ”

This is the real purpose of Wang Liu, it is not important to make more money and how little money is made in the first phase of development, but the key is to recoup funds and gather popularity.

With money, he can roll development, and with popularity, the second and third phases will sell better.

If the first phase of sales is cold and the community becomes a ghost town, who will buy the second and third phases?

In fact, he had already thought about the idea before the meeting, he was the boss, and he could make a decision directly.

But if the company wants to develop and grow, it can't do it on its own, it has to give others a channel to express, reach a consensus, work together, twist into a rope, and work hard to get twice the result with half the effort.

can mix in the high-level, everyone is not stupid, Wang Liu said a little thought about it and figured it out, distinguishing the pros and cons, everyone nodded one after another.

"Mr. Wang is right, the vision really has to be long-term, the high-level price is 1100, I agree. Yang Kai was the first to speak.

Wu Hui followed: "I also agree, the first phase will get the funds and popularity first, and then the profits will be made in the second and third phases." ”

Others also spoke, all of them agreeing.

"Since there are no opinions, the price is set. Wang Liu glanced at everyone, and finally clapped the board, and commanded:

"Wu Gong, you go to the Housing Authority as soon as possible to prepare a price, Yang Kai, the publicity will be handed over to you, the advertising will be done as soon as possible, and others will fully cooperate, the company's first project, we will work together to make this first shot." ”

Everyone responded in unison: "Understood." ”