Chapter 68: Advertising Sponsorship (Ask for Recommendation)

The price was finalized, and the publicity was in full swing.

"The new building of Yujingwan is open, and the price per square meter is only 1,100 yuan. ”

"If you buy a house, you will get decoration, and you will move in with your bag, you deserve Discovery Bay. ”

"Brand new real estate, high and low matching, high-rise prices, villa enjoyment, what are you still considering, ready to rush to buy." ”

No matter how good the product is, it has to be known to people, and Wang Liu understands this truth, so he was not stingy in publicity and directly spent a lot of money.

Newspapers, periodicals, city television stations, and even street billboards, advertisements have been paved, publicity is overwhelming, and the pre-sale work is carried out in an intense and orderly manner.

Wang Liu, who should do and can do, has done it, but he is still a little bottomless in his heart, the more he cares, the more likely he is to suffer from gains and losses, and he has poured all his efforts into it, and he thinks he is doing a good job, but before the opening, no one knows whether the market accepts it or not.

In the final analysis, the family background is too thin, the fault tolerance rate is too low, the first pot of gold earned in the county, and the 30 million debts that came to the city are almost all smashed into this project, once it fails, he even has no capital to turn around.

Therefore, this battle can only be won, not lost, and the stakes for success must be increased as much as possible, even if it is only a little bit.

But the key is, how to increase it?

Wang Liu thought about it for a long time, thought about it in the company, and was still thinking about it when he got home, sitting on the sofa, watching TV, unconsciously changing the channel, and his thoughts unconsciously turned to work, everything he could do was done, how could he increase his chips?

"Ahhh~Ahhh~Ahh

When the peaks are not angular

When the river no longer flows

When time stops, day and night do not count

All things in heaven and earth have become nothing

I still can't break up with you

Can't break up with you

......”

Just thinking about it, I unconsciously changed to the city TV station, and the theme song of the magical "Huanzhu Gege" was suddenly sung, Wang Liu was shocked when he heard it, and slapped his thigh, surprised and delighted, how could he forget it?

When it comes to popularity, there is nothing bigger than it at the moment, the magic of "Huanzhu Gege", whether in the past life or in this life, Wang Liuke has deeply experienced it, and once it was broadcast, it swept the whole country, regardless of men, women and children, all of them were killed.

What's more, TV is generally watched by the whole family, and the topic of buying a house is thrown out, which is just convenient for the family to discuss together, which is simply an excellent publicity channel.

Ready-made heat, not rubbed white.

After making up his mind, Wang Liu took out his mobile phone and called Yang Kai directly.

"Hello?"

"It's me, you're in charge of the publicity, and you've also been in contact with the city TV station, so I'll contact you right away, and I'll say we're going to sponsor Zhu Gege, and ask how much it will cost. ”

"Ah, sponsorship is still a blessing?" Yang Kai was stunned for a moment, and hesitated: "We have already played the advertisement, is it a bit repetitive to sponsor again?"

"Repeatedly, we also have to sponsor, and now there are still a few people who don't look at Zhu Gege? Such a good publicity channel must be won. "Wang Liu cut the railway.

Yang Kai immediately understood, and immediately said, "I know, I'll contact you now." ”

Saying that, he hung up the phone, and within a few minutes, he called again: "Brother Wang, I have inquired clearly, and the sponsorship fee of Zhu Gege is returned, and the city TV station asks for 800,000 yuan." ”

"800,000, so cheap?" Wang Liu was stunned, this is a popular Huanzhu Gege across the country, and the sponsorship fee is so cheap?

Yang Kai said: "Is this still cheap? Our publicity fees from other channels have only cost more than 600,000 yuan, and now it is just a sponsorship fee, so we dare to offer 800,000 yuan, and the market is already quite dark, right?"

Also, after all, the city station is just a city station, and the audience is limited, and Huanzhu Gege was first broadcast on Hunan Economic Television, and the first round has been broadcast, and the city station is only broadcast now, and the value will definitely decline.

But this is enough for Wang Liu, after all, his house is only sold in the city, as long as the people in the city can see it.

As for the broadcast...... That's not a problem at all.

This is an infinite loop of brainwashing drama "Huanzhu Gege", not to mention that it is only the second round of broadcasts, even if it is broadcast for a few more rounds, the ratings are still guaranteed.

"800,000 is 800,000, call back to the city, we will give the sponsorship fee, let them send someone to the company tomorrow, and we will talk in detail. ”

......

Advertising fee plus the upcoming sponsorship fee, the amount of more than one million, Hongxing company in the city is also a big customer, the city is very important, received a reply, the next morning to arrange people, come to the company to negotiate.

"Mr. Wang, I'm glad to be there!" As soon as they met, a middle-aged man stretched out his hand to Wang Liu with a smile on his face.

"This is Qu Shao, director of the advertising department of the city station. Yang Kai introduced on the side that he was responsible for publicity, and he had cooperated with the city station, and he knew people.

Wang Liuhui smiled and shook hands warmly: "Director Qu, I have admired the name for a long time, and I finally met the real person, sit down first, let's sit down and talk if you have anything to say, Xiaoju, go and pour a cup of tea for Director Qu." ”

"Yes. Tian Xiaoju responded crisply.

Several people sat down separately, and Qu Shao went straight to the point and said: "It's an honor to further cooperate with Hongxing, but I don't know what kind of cooperation method Mr. Wang wants to have? What are your requirements for sponsorship?"

Wang Liu said heartily: "It's very simple, first, during the broadcast of the TV series, at least five advertisements are inserted every night, and each one is at least 15 seconds long. ”

"No problem, we're up for that. Qu Shao didn't think about it, and responded with one bite.

Now TV dramas have to be inserted in commercials, and the most important thing is advertising time...... Wang Liu secretly complained and continued:

"Second, the advertising planning and production are done by the market, and the model house has been built, and I hope that the market can go to the site to shoot the scene and present the real estate situation. ”

No matter how much beautiful things you say, it is better to present the real situation in front of people in the form of a video, and the convincing power is greater.

With a novel design and a model house made with a lot of money, Wang Liu is full of confidence in his real estate.

Qu Shao pondered for a moment, nodded and said: "It's no problem at all, the production will be handed over to us, Mr. Wang is ready to notify us at any time, and the station will send someone to shoot the scene." ”

Director Qu was refreshing. Wang Liu praised it and said: "Third, and finally, I hope that the city station can extend the broadcast cycle as long as possible." ”

The model house has been built, but in order to achieve perfection, the decoration has not yet been completed, the opening date has not been set, and the TV series is going to be broadcast first.

Qu Shao is embarrassed: "This is not easy to do, there are only 24 episodes in total, one episode a day is too little, two episodes will be broadcast in 12 days at most, and it will be broadcast in 12 days at most, and it will be broadcast in ten days, if it is rebroadcast immediately, the impact will not be good, and the cycle will not be extended." ”

"Isn't there still daytime, and it's not good to replay at night, so it's okay to broadcast it during the day. Wang Liu proposed.

Advertisements selling fake drugs can be bombarded for many years, and he doesn't believe that the TV series can't be broadcast yet.

Qu Shao suddenly breathed a sigh of relief and said with a smile: "It's no problem, just according to what Mr. Wang said, I will replay it for you during the day, two rounds." ”

"Then I wish us a happy cooperation. Wang Liu smiled and stretched out his hand.

Qu Shao shook hands and smiled: "Happy cooperation." ”