Chapter 15 The Importance of Word of Mouth
Because the customer was promised to prepare enough supplies in the morning, in the afternoon, Megumi Yanagishita prepared a full 30 white cut chickens.
Six of them were only prepared for the Nancheng market, which occupied the lion's share of revenue until the price war in the Dongcheng market ended.
It is precisely with this reliance on the Nancheng market that Hui Liu Xia has enough confidence to fight a price war with Liu Qiang.
The remaining twenty-four filled Megumi Yanagishita's cart stall to the brim.
At half past three in the afternoon, Yanagishita Hui came to the entrance of Dongcheng Market on time.
At this time, I don't know what the reason is, anyway, Liu Qiang hasn't come yet, so the position under the big tree has not been occupied.
Seeing this, Yanagishita Hui naturally was not polite, and directly pushed the stall under the big tree, and then began to put the dipping sauce, garlic flowers, coriander, peanuts and other accessories one by one.
When Liu Xiahui put everything in order and welcomed the business to the door, Liu Qiang also pushed his car stall and walked over from the Xinglong Market opposite.
From a distance, he saw that the position under the big tree was occupied by Liu Xia Hui again, Liu Qiang's footsteps paused slightly, and then continued to push the cart stall towards Liu Xia Hui.
Because the time was still early and the sun was scorching, there was no business at this time, so Liu Xiahui, who was looking east and west, found Liu Qiang as soon as possible.
Seeing Liu Qiang pushing the cart stall towards him, Liu Xiahui couldn't help frowning slightly, and then didn't bother to pay attention to the other party, but took out the sharpening strip and slowly sharpened the knife.
The reason why she chose this time to sharpen her knives was that Yanagishita Megumi had no other meaning, mainly because she had to sell twenty-four chickens in the afternoon, and it was only efficient to sharpen the knives and cut the chickens.
Liu Qiang pushed the cart stall across the road, and saw Yanagi Hui sharpening his knife at a glance, his eyelids couldn't help jumping, and then quietly parked the car stall next to Liu Xiahui.
It is less than three meters away from Megumi Yanagishita.
This location is no worse than the one opposite the entrance of the market in the morning, because most of the passenger flow enters the market from this side, and the two stalls of white-cut chicken are placed together, which is extremely eye-catching.
Seeing this scene, Megumi Yanashita didn't say anything, the positions are all public, as long as the other party doesn't come to grab his position, no matter where people put their stalls, it's reasonable and legal, and he can't care about others.
Liu Qiang parked the car stall, and when he was sorting out the accessories, he saw that Liu Xiahui's car stall was full of chickens, and it was roughly estimated that there would be no less than twenty, which made him gasp.
Thinking about it with your ass, you know what the other party is beating you up.
At this moment, Liu Qiang, who is nearly forty years old, really wants to cry without tears.
In the morning, because the two sides started a price war temporarily, and Liu Xia Hui was short of stock, so the white-cut chicken was quickly sold out, so Liu Qiang picked up a cheap one, and also sold the four white-cut chickens at the same price.
Although he didn't make much money, only about thirteen yuan in profit, which was far from psychological expectations, Liu Qiang was already very content without smashing the goods in his hands in that case.
But now it's different, with the prepared Yanagishita Megumi, he directly prepared enough goods, it seems that he is really difficult in the afternoon!
Fortunately, after Liu Shita Hui sold out the white-cut chicken in the morning, in order to pit Liu Qiang, he left a sentence, which probably means that he will prepare enough supplies in the afternoon, and then continue to sell at a price of 11 yuan a catty.
Therefore, Liu Qiang, who was mentally prepared, not only did not increase the supply in the afternoon, but decreased, and only prepared only three white-cut chickens.
After all, Liu Qiang is also afraid, after the blow in the morning, he has already understood very well in his heart that at the same price, he will not be able to compete with the other party in a short period of time.
......
Li Liya and her husband are ordinary primary school teachers, and their income is not high, but they are stable.
The group of teachers is one of the groups that know how to live the most.
In previous lives, there were not too many examples of couples earning more than 10,000 yuan a month but not being able to afford a house, and Megumi Yanagishita was one of them.
In Yanagishita's cognition, husband and wife are both teachers, even if the combined monthly income is only a few thousand yuan, they can afford a down payment on a house after saving for a few years.
Then, the magic is that while providing for the mortgage, while raising children, you can still live a good life, and dare to take your children out to travel during holidays, and the small life is really enviable.
Megumi Yanagishita, who spends a lot of money, really can't understand how people do it.
Of course, the teacher is also known for his frugality.
Many people like to label teachers as small, not bold enough, and calculating.
Frankly speaking, many teachers have such "faults", but these labels are not necessarily derogatory, after all, diligence and thrift are the traditional virtues of our country.
Besides, the teacher is not a businessman, and he gets such a meager salary a month, and he can't be bold if he wants to, so he doesn't care a little bit, how can he buy a house, how can he support his family?
Far from it.
Because there was no class for her in the afternoon, Li Liya didn't arrive at four o'clock, so she went out to buy vegetables.
Of course, she doesn't go out so early to buy vegetables, but the reason why she went so early today is mainly because the price of the white-cut chicken that she and her husband love to eat has dropped significantly.
At noon, the owners of the two white-cut chickens at the entrance of the Dongcheng market fought a price war because of vicious competition, resulting in the white-cut chicken, which usually sells for 18 yuan a catty, plummeted directly to 11 yuan a catty.
This is simply an irresistible price, as frugal as Li Liya, I can't wait to buy more and go back to eat enough!
It's a pity that Li Liya went a little late at noon, and she and her husband couldn't grab a share of the white-cut chicken that she and her husband loved to eat, and although the other one was also the same price, Li Liya thought about it again and again, but she still didn't buy it.
The main reason is that I am afraid that the taste will not be good.
After all, Li Liya has tasted the white-cut chicken of the little boss surnamed Liu, and knows that his white-cut chicken is one of the best-tasting white-cut chickens in the entire county.
Anyway, the boss of Xiaoliu also said that he would have enough supplies in the afternoon, and the price was still 11 yuan a catty.
With this guarantee, Li Liya didn't want to buy white-cut chicken with an uncertain taste.
It's just that I don't eat white-cut chicken at noon, and I just eat it in the afternoon, and Li Liya, who has always been patient, can certainly afford to wait.
Therefore, at noon, Li Liya casually bought some green vegetables and went back, and then in the afternoon, she rushed over early, ready to buy more and eat it when the price of white cut chicken was super cheap!
And there are really not a few people who have the same idea as Li Liya!
Therefore, when Li Liya came to the entrance of the market, she found that in front of Yanagi Hui's stall, there were already customers standing there.
So, Li Liya hurriedly ran over to line up, and secretly complained that why didn't she come out earlier, for fear that she wouldn't be able to grab a share like in the morning.
Because this white-cut chicken is sold at an unprecedented price, customers basically buy more, except for a few people who only buy a quarter, the vast majority of people will buy half of it, and more will buy a whole one, resulting in Yanagishita Megumi's business is not known how many times better than usual.
In stark contrast, it is Liu Qiang's stall.
Although Liu Qiang's stall is juxtaposed with Liu Xiahui's, and the distance is less than three meters.
But his stall is still the same as in the morning, at the same price, everyone chooses to buy from Liu Xiahui, and no one patronizes Liu Qiang's stall at all.
From here, you can see the importance of word-of-mouth.
Don't look at Liu Xia Hui who came out to set up a stall for less than a month, but because the taste is really delicious, one to ten, ten to hundred, has formed a good reputation, naturally it is not Liu Qiang, who has just been out of the stall for less than a day, can compare.
Because there are too many people in line and business is booming, Yanagishita Megumi is also full of firepower, weighing, chopping, packing, ingredients, and collecting money, all in one go, basically in less than two minutes, you can get a customer.
Soon, it will be Li Liya's turn!
Li Liya, who was accustomed to careful budgeting, did not directly say how much she wanted to buy, but asked first: "Little boss, I want to ask, will your white-cut chicken still sell at this price tomorrow?" If it is still the case, I will buy less now, and I will buy fresh food tomorrow." If not, then I'll buy more and eat it now!"
Hearing Li Liya's inquiry, the other customers woke up like a dream!
They just want to take advantage of the current bargain, and then buy more and go back to eat, but they didn't think to ask the boss if he still sells it tomorrow at this price, if so, then buying fresh is of course better than the next meal!
So, the customers who lined up behind Li Liya couldn't help but prick up their ears and listen to Yanagishita Megumi's answer.
At the same time, Liu Qiang, who was less than three meters away from Hui Yanagi, also pricked up his ears at the right time, and he also wanted to know what the other party's plan was.
Hearing this, Yanagishita Hui put down the kitchen knife, looked around, and said with a smile: "Everyone, please rest assured, in order to give back to new and old customers for their support to me, I decided to hold this preferential event for three consecutive days, today, tomorrow, and the day after tomorrow are at this price!
got the answer she wanted, Li Liya said in a very good mood: "That's for sure, little boss, your white-cut chicken, that's an authentic Baizhou flavor, you can't forget it after eating it once!"
"Yes, little boss, as long as you can keep the current taste, then my family will definitely buy it from you if you want to eat white-cut chicken in the future!"
"That's right, I bought it back to my in-laws to eat, and they unanimously commented that the little boss's white-cut chicken is the most authentic Baizhou flavor!"
“......”
At this time, the people who spoke were basically old acquaintances of Yanagishita Megumi.
And those newcomers, originally just saw that the white-cut chicken was cheap, and then there was a full queue in front of Yanagishita's stall, and they felt that the taste should be good, so they followed the queue to buy it.
Now I hear that some people in the crowd continue to praise the taste of this white-cut chicken, and I can't help but look forward to it!
As for Liu Qiang, he also heard his determination from Liu Xiahui's words, and his face couldn't help but change, knowing that he really stabbed the hornet's nest this time, looking at the other party's posture, if he didn't completely defeat him, he didn't plan to stop!