Chapter 164: Advertising Effectiveness Drops
Food Weekly can have thousands of hardcore readers, and Guan Wenxu, the editor-in-chief, can be said to have contributed a lot.
The food recommended and commented on in each issue of Food Weekly has been tasted by Guan Wenxu himself, and those who think they are qualified to be on the Food Weekly will publish this food.
It is precisely because of the rigorous attitude of Guan Wenxu, the editor-in-chief of food, that the food weekly has always maintained a high credibility in front of those foodie readers, and as long as it is on the food of the food weekly, it will attract thousands of foodie readers to taste it.
Therefore, the business of the food that is eligible to be featured in the food weekly will explode in just a few days and become a hot food in the provincial capital.
Therefore, many shrewd merchants want to bribe Guan Xu, the food editor-in-chief, to let him publish his own food in the food weekly, and are willing to pay a lot of money for this.
But these merchants were sternly rejected by Guan Wenxu.
Because Guan Wenxu understands that the survival of Food Weekly is the credibility of the public, and if the food published is no longer food, but something that is indiscriminately filled, then the credibility of Food Weekly will inevitably plummet.
Once in a while, it may not hurt the root cause, but if there is one and there are two, and there will be three, and if this situation occurs again and again, the food weekly will inevitably lose its most valuable credibility, and thus become a garbage weekly that no one pays attention to and cannot sell.
Therefore, Guan Wenxu never accepts bribes from businessmen, and does not do that kind of stupid thing of killing chickens and taking eggs!
In this new issue of Food Weekly, Guan Wenxu, the editor-in-chief, solemnly recommended Laoliu Yuzhuang, and made a detailed review of the more distinctive dishes in the fish village from six aspects: color, fragrance, taste, shape, meaning, and nourishment.
Color - refers to whether the color of the food is beautiful and attractive, which is people's first impression of food.
Aroma refers to the aroma of food, which is people's second impression of food, and the sense of smell is also the feeling that has been preserved for the longest time in human memory.
Taste – that is, taste, food is always taste is king.
Shape - In fact, the shape is slowly separated from the color, and the main thing is to pay attention to the shape and decoration of the finished dish.
Meaning - is a sublimation from the color and shape, but also the Chinese people pay more attention to, just like drinking tea to pay attention to the artistic conception and atmosphere, food should also reflect the cultural connotation. It would be great if the name of the dish matched the ingredients and the shape of the finished dish.
Nourishment - medicine is not as good as food, food can nourish people is this truth.
In short, for the newly opened old willow fish village, Guan Wenxu highly praised it and called it the first fish village in Yongning.
And Guan Wenxu's comment suddenly made his foodie readers feel appetizing.
These foodie readers are all very good economic conditions, after all, people who can follow the food weekly on a regular basis, and then often go to restaurants to taste food according to the guidance of the weekly, how can the economic conditions be poor?
It is no exaggeration to say that people who can be called foodies basically have not too bad economic conditions.
Therefore, on the day of the release of the new issue of Food Weekly, many foodie readers went to Lao Liuyu Village to taste this feast of fish that was praised by the editor-in-chief of Food!
......
When the turnover of Lao Liuyuzhuang came out on May 11, Liu Xiahui couldn't help but be slightly surprised, because today's turnover was nearly 3,000 yuan higher than yesterday.
Is it because of the weekend?
Yanagishita was not sure.
When the turnover of Lao Liuyuzhuang came out on May 12, Yanagishita Hui was really shocked.
Today's turnover has increased by about 5,000 yuan on the basis of yesterday, and the total turnover has directly exceeded 20,000 yuan, reaching more than 21,000 yuan, which is incredible!
In two days, the turnover increased by nearly 8,000 yuan, which is too great!
On the third day, Liu Xia Hui asked the waiter of the fish village to inquire and found out that these new customers had read the latest issue of the food weekly before patronizing their old Liu Yu Village.
Then Yanagi Hui went to buy a food weekly and came back, and after reading it, he completely understood what was going on!
"It's no wonder that businesses are keen to advertise, and this effect is too good, right?"
Liu Shita Hui sighed again and again, this is just a food weekly with a small audience, and it has increased its business by nearly 8,000 in two days.
After feeling the power of advertising, Yanagishita Hui couldn't help but think of the "Snow Eagle Lord" that he was serializing on the starting point website, if he advertised many businesses under his name in the book "Snow Eagle Lord" now, would it work?
In fact, this idea is not new now, as early as the day Liu Xia Hui decided to re-enter the online literature industry, he had already thought of this step, and when he became the first person in the online literature industry in the future, and then advertised the business under his name, the effect must be very good.
After all, when the development of online literature reached its peak in later generations, there were hundreds of millions of readers in China alone, and a popular book could often cover tens of millions of people, and its influence was no worse than those stars.
Moreover, Liu Xia Hui was ready as early as when he re-entered the online literature industry, he not only had to work hard to manage Liu Xia Hui's deity, and make the deity the first person in the online literature industry, but he also had to operate two or three additional vests, and also manage these vests into one of the top people in the online literature industry.
This kind of thinking is absolutely impossible for others to do, but for Liu Shitahui, who has countless online resources in later generations, it is not difficult to do so.
He had already thought about it, and after the starting point website officially launched the VIP plan, he would make two or three more vest numbers, and one vest number would make a book. I believe that in a few years, his deity and horse armor will become Optimus Prime in the online literature industry, and become a top god known to everyone in the online literature industry.
At that time, several top gods will work together to promote, and the advertising effect will definitely be a bargain!
As for now, Liu Xia Hui shook his head, don't worry, although the popularity of "Snow Eagle Lord" is high at this time, the size of Internet readers in this era is still a little small after all.
Advertising here in "Snow Eagle Lord", even if it is useful, it will not affect many people, it is better to wait for the development of the online text market to mature before advertising operations, and the effect at that time is worth looking forward to!
Therefore, Liu Shita Hui temporarily gave up the idea of advertising on "Snow Eagle Lord", and waited until the online text market matured!
......
With the grand recommendation of the food weekly, the business of Lao Liuyuzhuang was completely on fire, and the turnover hit a new high for three consecutive days, although the turnover began to slowly decline after a few days, but it never fell below the limit of 20,000.
So far, Liu Xiahui's daily income has broken through the 60,000 yuan mark, and it seems that it is not far from a daily income of 100,000 yuan!
After the business of Lao Liuyuzhuang was on the right track, Liu Xiahui's chicken farm had also been fenced with barbed wire.
This more than 100 acres of sloping land can raise tens of thousands of feed chickens.
The normal growth cycle of feed chickens is about 45 days, and Yanagi Hui only needs about 23 days to sell because of the growth attribute bonus of gold fingers.
Therefore, Liu Xia Hui decided to raise in batches, and now the first batch of 15,000 feed chickens has been in place, and 15,000 feed chickens will be added every week in the future, and when the fourth batch of feed chickens is in place, the first batch of feed chickens will almost be sold.
When the first batch of feed chickens is sold, it is estimated that the second batch of feed chickens can almost be sold.
This cycle is a perfect cycle.
The chicken farm of more than 100 acres is only responsible for the eldest uncle, eldest aunt and younger uncle, and it must be too busy, so Liu Xiahui transferred Zifeng's cousin and Zilong's cousin here.
In addition, he also called the second uncle's family of six to help.
Feed chickens have begun to be stocked, although there is still a period of time before the sale, but can not out before digging the manure pit, Liu Xiahui must open up the market in advance.
Liu Xia Hui is still very confident in this, compared with other peers, the cost of his feed chickens is very low, and the quality is a few streets away from his peers, with such a big advantage, if you can't find a market, it's really strange!
......
Monday, 20 May 2002.
In the morning, Liu Xia Hui appeared at the Wuliting Wholesale Market.
It can be said that this is the largest wholesale market for fruits, vegetables and poultry in the provincial capital, and Yanagishita Hui naturally came here to find a few poultry wholesale partners.
Today's Wuliting wholesale market is indeed popular enough, the whole market is not closed 24 hours a day, the water is not drained during the day, and the lights are bright all night at night. Generally, the bosses who come to the Wuliting Wholesale Market to batch goods are mainly retailers and vendors in various vegetable markets in the city, and farther away, there are also vendors in the surrounding counties and towns.
When Liu Xiahui came here, it was already past eight o'clock in the morning, and compared with the peak period of four or five o'clock in the morning, the number of passengers was much less.
Because Goldfinger has not yet opened vegetables and fruits, Liu Xiahui is not interested in these two types of business at present, and after coming to the Wuliting Wholesale Market, he went straight to the poultry wholesale area.
Not all of the wholesalers here are powerful wholesalers, and there are also some small traders with average strength.
Liu Shita Hui was naturally not interested in these small traders, and he was looking for a relatively strong live chicken wholesaler.
......
Liang Yonghui has been a live chicken wholesaler for more than 10 years, in the early years he did it in his hometown of Baizhou County, and later the business became bigger and bigger, so he came to the provincial capital Wuliting Wholesale Market to settle down here.
The market in the provincial capital is definitely much larger than in the county seat, but the competitive pressure here is also very great.
It's a pity that there are too few local chickens in the countryside, and in less than three months, the local chickens in several towns and villages near my hometown were emptied.
Fortunately, after all, this local chicken helped Liang Yonghui gain a firm foothold, and he got on the line of a large farm, so he didn't have to worry about the lack of supply for him to sell, and this live chicken business also made him prosperous.
However, the good times did not last long, and the Wuliting wholesale market did not know when it was favored by those farmers, and with the emergence of live chicken wholesalers who breed and sell directly one after another, Liang Yonghui's life was really difficult.
After all, the price advantage of direct aquaculture sales is really too great, and Liang Yonghui still clearly remembers that when the two wholesalers of direct aquaculture fought a price war, they almost wiped out his pond fish.
At that time, it was really terrible, and the price was so low that Liang Yonghui had to lose money when he sold it.
After half a month, the two breeding wholesalers who beat the sparks straight out have nothing to do, but he, a wholesaler who looks lively, is going to break his muscles and bones!
Seeing that the two were still fighting a price war, Liang Yonghui, who couldn't hold on, could only find a backer behind him, and let the boss of the large farm come forward to quell the price war that affected the pond fish.
The strength of the big boss of the large farm is really awesome, after he personally came forward to mediate, the two wholesalers of direct breeding gave him face, and then set the wholesale price together, and everyone made money together!
Since then, Liang Yonghui's life has become nourishing again.
However, Liang Yonghui knew in his heart that the money he made was far less than that of the two wholesalers who farmed and sold directly, if it weren't for the big boss behind him who was strong enough, the two of them would join forces and drive him out of the market in minutes.
To be honest, Liang Yonghui has thought more than once that he will also set up a chicken farm and come to direct sales.
But after thinking about it, Liang Yonghui still dispelled this idea, for a layman like him, the risk of breeding is too great, it is better to be his wholesaler in peace.
What made Liang Yonghui vomit blood was that just three months ago, the big boss of the large-scale farm behind him actually changed his career and changed from a breeding boss to a real estate developer......
This operation really stunned Liang Yonghui!
After losing this big backer, Liang Yonghui panicked, although he secretly got in touch with another chicken farm owner, but the strength of this chicken farm owner is obviously far inferior to the previous big boss.
The purchase price for Liang Yonghui is also higher than that given by the previous big bosses, although it is not very high, but it also further compresses Liang Yonghui's profit margin.
Because of this wholesale price, Liang Yonghui followed the other two wholesalers who sold directly to the farm.
What worries Liang Yonghui the most is that once the two wholesalers of direct farming find out that his big backer is gone, will they join forces to clear him out of the market?
This possibility is very high, although there are dozens of poultry wholesalers in the Wuliting wholesale market, but in terms of live chicken wholesale alone, Liang Yonghui is one of the three giants in the wholesale market.
Once the other two moved their minds and joined forces to clear him out of the market, he would not be able to fight back at all.
After all, the chicken farm he is now riding on the line may not be as strong as a wholesaler who breeds direct sales, even if he ends up in person, there is a chance that he will lose, not to mention Liang Yonghui, a wholesaler separated by a layer.
This is the advantage of direct farming.
What Liang Yonghui wants now is to catch up with a powerful breeding boss in the shortest possible time.
Otherwise, once the other two breeding and direct sales peers find that his big backer is gone, it will be a disaster!
Just when Liang Yonghui was worried, a young man walked in front of him, he quickly put away his divergent thinking, and asked with a smile: "Boss, my chickens are all good and cheap, you can take a look at them casually!"