Chapter 234: Promoting Strengths and Avoiding Weaknesses (Additions)
(Thanks to the book friend Zhou Yixuan for the reward, I will add a new chapter today!Thank you!)
It's not that Gao Mu doesn't want to, but he is greedy and can't chew it.
Hangzhou is currently focusing on the B2B market, so he can avoid confronting them too early.
In the beginning, let's see who runs faster.
The two transaction models for personal consumption have been enough for him to toss for several years, and the market for this piece is large enough and needs to be developed by him.
He believes that as long as he masters these two major markets, e-commerce between enterprises can easily seize a market when he sacrifices his nuclear weapons.
Moreover, complete e-commerce, not only these three models, he really has to take into account all of them now, and he can't do it at all.
You can't become a big fat man by eating it in one bite, and the meat needs to be pound by pound.
"Yangying, Mr. Gao is right, we will first engage in personal consumption transactions on the C-end, and then it is better to engage in transactions between enterprises when the website is mature. You can't become fat in one bite, and the company now has no one except the two of us, so it's better to stabilize it first. ”
To be honest, Shao Yibo prefers to do C2C first, and he is more willing to talk about B2C next.
It's just that Gao Mu wants to do these two pieces together, and he won't object, in addition to the fact that the company belongs to Gao Mu, he now has a certain understanding of this boss.
is definitely not a purposeless person, he squatted in the pit definitely because he had goods in his stomach.
"I understand, it's just a casual suggestion. Tan Yangying has her own thoughts: "Mr. Gao, since you said that store customers are not one of the cores, then logistics is always it." ”
"Well, yes, logistics is one of the core factors. The biggest selling point of our trading platform is that it can connect sellers and buyers from all over the world, so that those who buy things are not limited to their own small circles, and those who buy things are no longer confined to the local area. In order to achieve this series, in addition to the online trading store provided by our platform, logistics is another important condition for barrier-free commodity transactions between customers. ”
As early as the early nineties, the country liberalized the logistics business, and there are now many private express companies in China.
It's just that due to the scale of the business, it is still limited to local areas, and it is more powerful to be fixed by the local two-word circle like commodity trading.
The company's system is flexible, but the volume of business is not large, and the pace of expansion is not fast enough.
Although several of the more up-and-coming Shentong and SF Express have begun to deploy across the country a year or two ago, relying on some cities such as Beijing, Shanghai, Guangzhou and Shenzhen, they have begun to implement the strategy of going out.
But at present, in addition to the postal service, there is no private logistics can have the ability of national distribution, the so-called national strategy is still a very large water pseudo-proposition.
Perhaps in the eyes of others, especially those in the industry, this is a great progress, and it is a sign that the domestic private express delivery is about to take off.
But in Gao Mu's eyes, these are pediatrics, which belong to the real spring of private express delivery, and it will be a few years later.
"The only country in China that can achieve national coverage is the postal service, but their delivery time is too long and the speed is too slow. The best private express delivery is SF, Shentong, daily express, etc., but the coverage of these express companies is not good, and many places cannot send them. ”
Or experience, the biggest advantage of online transactions is convenience, but if the purchased goods cannot be delivered to customers for a long time, the shopping experience will be extremely poor. No one wants to buy something, it is cheaper for a few dollars, and in the end it will take half a month and a month to deliver it.
If you are old, it is better to spend a few more dollars and buy a comfortable one.
Therefore, logistics is definitely the top priority of the online platform.
Whether it is B2C or C2C, the dependence on logistics is definitely much heavier than B2B.
At the beginning, Feng Qingyang focused on B2B and did not develop B2C and C2C first, an important reason is also because of the limitations of logistics.
The big guy is successful because he succeeds every step of the way.
With the current domestic conditions, his own economic situation, and the ability of his team, starting from B2B is definitely the best choice.
It has also been proven that this is the best quality route, and when the B2B road is repaired, it will be half the effort to develop other routes.
Gao Mu's most worry-free and labor-saving convenient method is actually arranged in this way.
It's just that, in this way, it is inevitable to confront Feng Qingyang and the forty thieves head-on, and he doesn't want to spend all his energy and money on a head-to-head battle with a top master at the beginning of his career.
He has a magic weapon, but it can't change that he is an ordinary person, and no one can guarantee that he will be able to defeat the person who can create a magic weapon if he carries the magic weapon.
Therefore, in the early stage of your career, it is best to avoid the edge for a while. Now is not the time for a decisive battle in Huashan.
The rivers and lakes are so big, everyone will avoid the edge for the time being, and let's cultivate separately first.
"Therefore, at the beginning of the establishment of Duobao Pinpin, we had to cooperate with most logistics companies including Post, SF, Shentong and Daily. Use their regional network to open up the trading platform of our commodities. To give you a simple example, what should we do if the goods from Shanghai are to be sent to Xinjiang?
Tan Yangying and Shao Yibo were thinking about how to cooperate, and Gao Mu's question came out, and after glancing at each other, Shao Yibo answered.
"Do you mean to use private express delivery that has advantages in the Yangtze River Delta first, such as Shentong delivery, and then transfer it to postal delivery?"
Gao Mu said that to make full use of it, to break through the bottleneck of logistics, then it is necessary to combine speed and coverage.
It is necessary to take advantage of the speed of private express delivery, but also to rely on the coverage of the postal service.
Play to your strengths and avoid your weaknesses!
"That's basically what it means, this is also a thing that there is no way at present, and not only to open up the channel between the private and postal services, but also to find a way to open up the geographical barrier between private express delivery. ”
The postal service is the boss, but also the department in charge of logistics, the channel between him and the private express has always been there, Gao Mu just thinks about how to build this channel more spacious.
The geographical barrier between private express delivery is their biggest problem at present, and capital profit and territory awareness are the biggest obstacles in the early stage of the development of this industry.
"The postal side is not a big problem, they are not only enterprises but also functional departments, so although there are difficulties, it is still easy to solve. It's just a bridge between private enterprises, but it's not so easy to build. ”
Shao Yibo and Tan Yangying also saw the problem, according to Gao Mu's meaning, even if they negotiated the cooperation of most express companies, it was still difficult to get through the blocking of interests.
"I know that, but it's not hard to break through. Gao Mu smiled confidently: "I have a few plans here, you can listen to them first, and then add them." ”
"Mr. Gao, please speak. ”
The table full of good food and wine has been forgotten by everyone, and everyone's attention is on Gao Mu's words.
Shao Yibo and Tan Yangying listened carefully and worked hard to combine reality, and Feifei Wong and Wen Meiyu listened interestingly, as if they had entered another world.
There is a new understanding of the e-commerce on the lips of Gao Mu and the three of them, and a new business model has rough traces in their minds.
"First, any strong bunker is broken from the inside, if you want to break through the geographical barrier of the express delivery industry, the first thing is to have a certain scale, and can listen to our express company. ”
Gao Mu raised a finger, circled around everyone, and finally stopped in front of Shao Yibo.
"If you want the express company to completely listen to us, you can only buy shares, and the proportion of shares must not be less. And as Mr. Gao said, the scale of this express company can't be too small, otherwise it's meaningless. ”
They are all people with high business standards, and if they are a little high, they will be able to figure out the meaning.
"Not only can it not be small, but it must also be an old brand in the top five, so as to have the greatest shock. ”
The scale and branding of the logistics industry have just started a few years, and it is not an exaggeration to say that new companies have sprung up, so it is not an exaggeration to say that there are more than three or four years of development history of express companies, which can be called old.
"Top five!"
Gao Mu's scope was not beyond their expectations, but it was very difficult for an express company at this level to become a shareholder with their current fame and strength.
In a word, why should others dick you.
"Well, and we're not taking a stake, we're controlling. Only our own logistics express will listen to us 100%. ”
"Mr. Gao, logistics is also an asset-heavy company, and personnel, fleets, facades, routes, etc. all need to spend money. ”
The e-commerce of the website is asset-light, and Shao Yi, these Internet people, are disgusted with heavy assets in their bones.
Not counting the energy and money spent, it may also be a hindrance, isn't it good for him to cooperate with others?
There is a specialization in the art industry.
Giving professional things to more professional people and cooperating is the performance of high efficiency.
They are engaged in e-commerce, and it is enough to do a good job in the quality of the platform, and it is really not necessary to enter the logistics industry.
"I know your concerns, but having our own logistics express is a long-term strategy for us to fight for. This has a lot to do with the user experience, and you think that going into the logistics industry is going to be a drag on us. My judgment is diametrically opposite, I think that in a few years, the logistics side will be a bright spot in the company's performance. ”
Whether there is his own logistics or not, the difference between the pros and cons, Gao Mu knows too clearly.
If you want to have a stronger foundation for the growth of Duobao, logistics is a piece that must be added.
Not only the user experience, but also the right to speak in the industry, as well as the dividend grabbing of the real explosive development of the express industry in the future.
No matter in that regard, Gao Mu will not give up this chess piece.
Moreover, the sooner he participates, the lower the cost he needs to pay, and when his industry grows, the entire express delivery industry will also be thick.
At that time, if you want to occupy the market, the cost of grabbing the right to speak is not as simple as one or two times.