Chapter 401: The Wind in the South
"This, this, this ......"
Gao Mu's tirade is about the Tao, and Zhan Jisheng can't refute it, but in his opinion, Gao Mu ignores a very important prerequisite.
Standing under this condition, the truths that Gao Mu just said have no foundation at all and are meaningless at all.
That is: "Mr. Gao, yes, I admit that what you said makes sense." But don't forget, our business outlets, the company is now adopting an alliance model. We don't really need to worry too much about these specific places of spending. ”
Although the current franchise model has not yet reached the point of charging a franchise fee, it does not require the company to pay for it.
The business of business outlets is currently a two-tier management model of the company and franchisees.
The vast majority of outlets, as long as they can maintain a balance between income and expenditure, is to make money for daily express delivery, and advertising and developing a stable market are also another money-making model.
There are not many franchise stores that really lose money and need to be supplemented by the company's headquarters, which basically belong to the new development place, limited by the limitations of market development and market share, the business volume is small, and it is impossible to break even or make a profit.
For these outlets, Zhan Jisheng's previous strategy was generally to support and subsidize the headquarters for three months, and if he can't, he will be alive, and if he can't, he will be eliminated.
The losses caused to the company by these are generally very small.
"Well, I know these, but what I want is direct sales, and they will all be eliminated after joining. ”
The wind is light and the clouds are light.
Zhan Jisheng was once again stimulated and confused, all directly operated, don't join, isn't this against the trend?
In today's market, almost all express companies in the industry have adopted a franchise model.
There are too many advantages of this form, and while saving money, you can occupy the market as quickly as possible.
As for direct marketing, in a bad word, it is thankless, not to mention spending a lot of money, and expanding market business is still slow.
I'm afraid that there are not a few direct stores yet, and Shanghai, and even the national express delivery market, are almost divided by other companies.
"I'm afraid that there is an advantage in joining directly, right?" Zhan Jisheng had countless disdain in his heart, and he still said very tactfully: "At present, joining in the market is the mainstream, and as far as I know, no express company has taken the direct sales model." Direct sales may have advantages in management, but in terms of market development and business development, the disadvantages are too obvious. ”
"It seems that Mr. Zhan has lived in Shanghai and Hangzhou for a long time, and he still doesn't know enough about the outside world!" Gao Mu said with a smile: "There is already a direct express company. "Which company? shouldn't be, how could I not know?"
As the first batch of veterans in this industry, he can say that he knows nine times out of ten about things in the express delivery industry.
Joining has always been everyone's consensus, direct marketing is too expensive and laborious, how can someone take the road of direct marketing.
Oh, no, there is a guy in front of me who is going to take the road of direct sales, and he is panicked when he has too much money.
"South, tailwind. ”
"Downwind, impossible. ”
Zhan Jisheng has stood up as a whole, and in the entire private express delivery industry, the Zhejiang Gang is the best one, and the rest is the tailwind in the south.
Because of regional differences, the competition between them is not far from fierce, and their cognition and understanding of each other are not to the point of knowing the roots.
But Shunfeng's franchise model, he is very clear, how to listen to Gao Mu's meaning, they are doing a direct sales model?
"Why can't it be. Since last year, Shunfeng has abandoned the franchise model and started to go directly to the market. Lao Wang is still very prescient, knowing that if he wants to win the final victory, if he wants to become a domestic DHL or UPS, he must take the quality route as soon as possible. ”
"Don't look at the enthusiasm of your joining now, but I don't think you can ignore the problems here. When the company is developing rapidly, perhaps these contradictions will be temporarily covered up, but once the company's development encounters bottlenecks and difficulties, then these problems and contradictions will inevitably erupt. Hehe, you should be very experienced in this area, right?"
The current situation encountered by the daily express delivery is actually the situation that Gao Mu said.
Internal difficulties and external worries!
"Zhiying, is it really as good as you say?"
Zhan Jisheng is not a fool, but he doesn't know the true face of Lushan, only because he is in this mountain.
Because the eyes have been on the rough expansion of the franchise, so subconsciously ignore the advantages and benefits of direct sales.
"Okay, you'll find out soon. It doesn't take long, and after two years, you should be able to see it clearly when you look back. ”
If the direct marketing is not good, how can Wang Wei give up the convenience of joining and concentrate on the road of direct marketing.
It is not a complete denial of joining, both sides should have their own advantages, but after a long time, the market positioning of these two models will be different, and there will be a gap in development potential.
Gao Mu knows very well which model is more suitable for the development of the enterprise and is more beneficial to his entire e-commerce ecosystem.
"Two years is not a long time, but it is not a short time. I'm just worried that once we abandon the franchise model and take the route of direct sales, it won't take more than a year for us to be far away from those companies. When the time comes......"
Regarding revenge, it has actually become Zhan Jisheng's demon.
Before, there was no chance, basically no hope, but now that Gao Mu gave him hope and opportunity, he was in a state of longing.
"You can rest assured that if you have developed and financed according to your previous development efforts and financial strength, this situation will happen 100%. However, with me, it is not the possibility that those companies will throw you away, but whether there is a chance to catch up with you?"
"What is the purpose of injecting 100 million yuan just now, isn't it to use the financial advantage to smash out a smooth direct sales road?"
If you don't have the ability, you must be aggrieved, and if you have the financial strength, such aggrieved can only appear on the opponent.
Zhan Jisheng's eyes have been staying on the Zhejiang Gang, but as everyone knows, Gao Mu didn't look at them at all, his target opponent was the old king of Shunfeng in the south, and he was the real terrible opponent.
"Really smashed?"
"Of course it's true, this kind of thing can still be fake. You can question now, when the money is piled up in front of you, you can't still behave like this. What I need is for you to smash hard, spread out the outlets as quickly as possible, link the transportation and logistics, build up the market, and improve the quality of service. ”
"Of course. ”
Thinking of the scene with 100 million cash piled up in front of him, Zhan Jisheng's eyes were foggy, and he was also looking forward to that day.
"So, you promised me the second cooperation model I offered you, accepting five percent of the shares and managing the logistics company for me?"
"Yes, I'm willing to follow you for a future. ”
Zhan Jisheng has already figured it out, no matter what else, at least follow Gao Mugan, there should be no difficulties in terms of funds.
Although he had said so much, he hadn't seen Gao Mu take out a dime from his pocket, but he was willing to believe that Gao Mu had the ability.
"Well, you won't regret your decision today. ”
Gao Mu stretched out his hand again and shook Zhan Jisheng together, so far the verbal agreement has been completed, just waiting for the black and white words to be written.
This leak, it's not bad to pick up, Monday, good people too!
Of course, for Zhan Jisheng, he is not at a loss at all, and the proportion of these five percent of the shares may decrease with further financing expansion, but the wealth that belongs to him is definitely rising like a rocket.
In the future, not to mention a few percent, even a thousandth of a thousand will be a huge amount of wealth.