When Elton John, born in the suburbs of London, England, creator of the 1994 "The Lion King" theme song, is a world-renowned musical artist.

The famous Canadian singer is Celine Dion, who became popular all over the world with the theme song of "Titanic" in 1997, and is still popular this year.

The godfather of American soul music, the founder of music genres such as rap, hip-hop and disco, James Brown and diva Madonna. and Li Zongsheng from Haina, China, jointly formed as the judges of this draft, and the already popular talent show instantly set off a new climax.

"Didn't you grasp the grill on the fire?" Li Zongsheng, who hurriedly arranged the work in the mainland and rushed to the United States, saw Yang Dongxu's complaints for a while.

Although in the Chinese music scene, he has just entered the age of forty, not to mention taking the lead, but he is definitely a leading figure. But compared with the judges pushed out by other record companies, in terms of overseas influence, he is a head shorter.

"How is this a fire frame? This is a world-class stage, okay?" Yang Dongxu said with a serious face: "I admit that English music is the mainstream of pop music at present, and it occupies an unshakable dominant position.

But don't underestimate the number of Chinese? Chinese is also the second largest language in the world, and I discussed it with the imperial court station in this draft, although it is an anchor on the American side, they will also anchor there. Coupled with the broadcasts in Canada, Japan, South Korea and Europe, almost covering Chinese people all over the world, what are you afraid of with such an audience base?"

"That being said, but after all, English songs are the mainstream, and I am a high-Chinese musician, and I always feel a little unconfident as a judge and mentor of a talent show based on English songs. ”

"Is it really unconfident? Or do you see that the other side of the judges is too strong and soft?" Yang Dongxu squinted at Li Zongsheng.

"Fuck off, you, although there are a lot of old-timers here this time, I need to be humble and learn. But I also have my own strengths, okay?" Li Zongsheng pushed Yang Dongxu, humble and arrogant at the same time.

After all, as Haina has become the largest record label in Asia, as the company's chief music director, how could he have made this position stable without two brushes?

Putting aside the division of mainstream or non-mainstream, just talking about music literacy, he does need to learn a lot because he is young, but he is carrying a head on two shoulders and saying that he admits it, how is that possible.

The personnel are all in place, and the draft work starts immediately, and they are no strangers to the major record companies in the draft. It's just that in the past, the drafts were all art students in school.

The teams of each record company are directly stationed in the school, and the students are allowed to perform on stage one by one, and the candidates are directly selected. Or some superstar school games or something.

It is undoubtedly the first time to audition to the world with such a face, and it is also the biggest gimmick. The children of ordinary families are no worse than their singing skills in any art school, and they can even beat these art students to win the championship.

This is undoubtedly the focus of attention in any country, after all, there is no country that does not like this kind of dick silk plot story of grassroots counterattack.

Because most of the people are ordinary people, they are ordinary and do not have the privileged life enjoyed by the rich and nobles. So they are jealous of the rich, but they don't want to be rich all the time. Such a grassroots counterattack is extremely in line with their own inner desire to counterattack the rich, so it is easy to reach a spiritual climax with a strong sense of substitution.

Another point is that most of them think that students from art schools sing well, after all, you are learning this, but if a grassroots singer is good, even if the level is the same as that of the students of the art academy, everyone thinks that this person is very good.

Coupled with the plot of the psychological bad boy, the talent show has been launched and has attracted widespread attention when it was still auditioned. Before the main competition started, it meant to become a phenomenal program.

In this way, the live broadcast and broadcast that was originally negotiated with major TV stations was a little impossible to talk about at first, because the TV station pressed the price very low. But as soon as this phenomenon came out, it was no longer Haina looking for a TV station, but the people from the TV station directly blocked the door of the temporary office of the draft, and the price changed from the original price reduction to the current price higher than the other.

"People are cheap-tempered. This is a sentence that Yang Dongxu pouted after learning about this situation.

You didn't want all kinds of concessions before, and the uncle was unwilling to take care of you. Now he begged to come to the door, knelt and licked, and begged for live broadcast and broadcast at a high price.

In the conference room of the office where the draft team was temporarily formed, Yang Dongxu sat in the main seat. Sitting below are EMI's U.S. Division General Manager Jos, Sony's U.S. Division General Manager John Davis, Warner USA Division General Manager Joseph Garcia, and Universal's Ethan Williams.

Seeing that whether it is Sony or Universal, which belongs to the French Vivendi consortium, the general leaders of the United States are all Americans, and Yang Dongxu's idea of looking for an American general director for Haina is even stronger.

"The live broadcast and broadcast matters have been negotiated, if you have no opinion, let's talk about the advertising agency. Yang Dongxu said with a light voice.

This made the boss present look at the young guy in front of him with a little complicated eyes, originally Yang Dongxu took the lion's share of all the expenses of the draft, but they still saw it clearly in their hearts without saying it. After all, Haina is the party that asks for help, so they can naturally put on a high-minded appearance.

But with the follow-up of the audition and various publicity, this talent show has not been broadcast first, and there is a more and more popular posture, they should have been happy, but now they are a little unhappy.

Because Yang Dongxu takes the lion's share of all expenses, he naturally has to take the lion's share of all the income, which is the proportion of income division specified in the contract.

Who would have wanted to make a talent show for the campus singer contest and a headache for sponsors according to the past practice. After such a hype, the promotion results were directly lived. The live broadcast rights and broadcast rights were not only sold at a sky-high price.

Even the advertising sponsorship that I originally wanted to ask for was now coming to the door one by one, and the offer made people wonder that life felt that they were all joking.

And even if it is charged according to the average price of this offer, plus the live broadcast and broadcast rights of the TV station, this draft has already paid off before it starts, and there is even a slight surplus. And when the show is broadcast, if it really causes a phenomenal popularity, then Yang Dongxu will make a lot of money.

This is undoubtedly the result of their love and hate, love must be because of the popularity of the show, whether it is a newcomer who signs a ranking or a newcomer who secretly praises him, he will have a good and high start.

The natural thing to hate is that someone sits next to him and eats meat, and he can only watch with his eyes open. Although the copyright of "Happy Boy" is jointly owned by five companies, Yang Dongxu pays the most for the income this time, and he accounts for the lion's share, and if they want to share the income, they can only wait until the next season, which is undoubtedly very painful.

"Don't look at me so resentfully, I didn't expect the situation to be so good at the beginning. I paid more money before because Haina was the weakest, and you don't agree to pay more, don't you?" Yang Dongxu, who looked at the four people with obedient eyes, said that he didn't want to do this either.

Such words and expressions made the four of them even more tired in an instant, if it weren't for the fact that the other party was very tall, plus the young and the four of them all had the intention of going up to attack in groups.

"Okay, don't be depressed, since you have a good start, let's think about how to make this show more popular. Aren't we going to make a second season, a third season, after the first success?

If the first season is more popular than expected. Then the second and third seasons, whether it is live broadcast and broadcast rights, as well as advertising costs, and other revenues, are enough to make everyone smile. After disgusting a few more people, Yang Dongxu no longer stimulated a few people to comfort them.

The crooked expressions on the faces of the four people eased a lot, although they still felt uncomfortable when they couldn't eat meat this time. But I have to say that the future cake painted by Yang Dongxu is very tempting, so several people put away the resentment in their hearts and discussed this matter seriously.

"What are your plans for the program commercial?" said Ethan from Universal, the question of the revenue of the talent show that was popular before it was broadcast. Let no one here dare to underestimate the young man in front of him.

People were able to thrive in ancient China, and made Haina the leader of the leader. It's not just that it's an art desert and it's easy to do, it's because people have real skills.

"We don't necessarily accept just one delivery advertisement, we can accept many advertisements at once. For example, we will give the title of the total title with the most money, and in addition to the LOGO of the program, the LOGO of this advertising company is the largest, or the products that need to be promoted have been given to the camera and placed in a conspicuous position.

The second-level one can get a friendship sponsorship broadcast or something. For example, when the program introduces advertisers, the general title is that the boss says first, and then says that so-and-so company, so-and-so food or something is sponsored by friendship.

When the host broadcasts these advertisers, we can display the other company's LOGO or products on the screen, and divide the position and the number of appearances in front of the program camera in some secondary positions on the program site according to the amount of their advertising expenses. ”

Yang Dongxu's voice fell, and the conference room fell into silence, and the four of them looked at him like they were looking at monsters. Stunned and at the same time seriously exclaimed, or speechless, and looked at the complicated gaze of a shameless person.

As businessmen, they know that businessmen are mercenary, but at the same time, how much advertising costs, they also have to pinch so many advertising companies in one program, and they are so dignified and natural, they have encountered it for the first time.

"If you have no opinion, basically follow this general framework, and let the people below tell the advertiser when they are polishing. Now they come to ad pricing.

Now there are two options, and that is to buy out at a fixed price depending on the ad position. The second plan is based on ratings, for example, let's set a 5% base. If it is less than 5%, we only charge half of the original advertising price, if it is 5%, every percentage point higher, the advertising fee will increase by 10% and so on. ”

"Which one do you prefer?" asked Jos.

"Of course it's the second one, and there's no reason not to gamble if it's so good at the start. Yang Dongxu said without hesitation.

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