Chapter 198: The Taste of Carrots

Twenty or thirty million?" Zhao Zhaoxin was a little disappointed, and he asked: "What, is it because you think the business is too small and don't want to do it, do you want to let us do it?"

Tang Zifeng shook his head: "How can this be? We still owe more than 10 million loans to the bank that have not been repaid, so how dare we not do it because the business is small." This little product was developed by the independent research institute I mentioned this morning. Director Zhou said that the future of this research institute will be supported by the joint funding of various enterprises, so the developed products cannot be eaten by one machine alone, but to ask the brother units if they are interested in participating together. ”

"You have already built the research institute?" Zhao Zhaoxin was stunned.

Tang Zifeng said: "Yes, time is running out, Director Zhou sent me out to contact various enterprises, and on the other hand, he has arranged for someone to build the institute." At present, the shareholders of the institute include our Linyi machine, 432 factory, and the new Jingwei software technology company in Beijing, they are specialized in CAD software, and in the future, we will engage in five-axis linkage research, and the software part will be supported by them.

"Director Zhao rest assured, our research institute is open, if you want to participate, you can invest in shares at any time, you can withdraw at any time, we are engaged in freedom to come and go. The institute is funded by patent licensing income, such as the small household machine tool I just mentioned, if the machine is intended to be produced, each production of the machine, you need to pay a patent licensing fee to the institute, this fee is the future research activities of the institute. ”

"So, if other factories are willing to join, you will also license them to produce this kind of machine tool?" Zhao Zhaoxin asked.

Tang Zifeng nodded and said, "That's right." ”

Zhao Zhaoxin said: "This is a bit of a chicken rib. In total, it is twenty or thirty million business, more than a dozen companies are one point, and one is one or two million, which is not very meaningful. ”

Tang Zifeng said: "Director Zhao, what I'm talking about is only the business from now until Christmas in the West. The sales of this kind of machine tool will definitely not end after a gust of wind, and the market size will only get bigger and bigger in the future. We estimate that next year, the entire sales are expected to exceed 100 million, isn't Director Zhao interested?"

"100 million, distributed to more than a dozen factories, one is six or seven million, for us, it's still a drop in the bucket. Zhao Zhaoxin said.

Tang Zifeng patted his head as if he remembered something, and said, "Oops, I'm confused." In fact, the amount I told Director Zhao was in US dollars. ”

"Dollars?" Zhao Zhaoxin's eyes widened, "You mean, two or three hundred million dollars?"

"yes. Didn't I say that this machine tool is mainly export-oriented, so it must be the dollar. Tang Zifeng pretended to be innocent. As everyone knows, he deliberately misunderstood Zhao Zhaoxin just now, and he wanted to use this strong contrast to stun Zhao Zhaoxin.

"If it's two or three million dollars, one is ......," Zhao Zhaoxin calculated quickly in his mind.

Tang Zifeng said with a smile: "Director Zhao, you don't have to count more than a dozen factories first. At least within this year, we can authorize a maximum of five or six factories to do it. Perhaps, some factories really think that the business is too small and are not willing to do it. ”

"How is this possible? Who would be afraid of small business now?" said Zhao Zhaoxin, who seemed to have forgotten that he had just forgotten that he had just disliked the business of several million dollars a year, of course, this was in the case of the use of renminbi as a unit of measurement, and if it was a few million dollars, it would be a different matter.

He Wenjing sat next to him and calculated the result for Zhao Zhaoxin: "If it is five or six companies, one is almost 5 million US dollars, which is more than 40 million yuan." Director Zhao, this business is worth doing. ”

As the director of the office, He Wenjing not only serves tea and water, but also participates in the factory affairs meeting and belongs to the decision-making level of the machine. She interjected at this time, not because she didn't know the importance and was too talkative, but because she wanted to finalize Tang Zifeng's promise of "only authorizing five or six families" for Zhao Zhaoxin. In this case, Zhao Zhaoxin is not suitable to say it, but He Wenjing can say it.

Sure enough, after listening to He Wenjing, Zhao Zhaoxin looked at Tang Zifeng and asked, "Director Tang, do you mean that in the next two months, our factory will be able to get more than 40 million sales from this business?"

"I can't guarantee it. Tang Zifeng said with a smile, "I don't count the market matters." However, this new product developed by our research institute does have some unique features. I got people to know the U.S. market, and the response from consumers has been very good, and I think it should be okay to sell two or three million dollars before Christmas. ”

"So far, how many companies have decided to make this product?"

"If the machine is willing to accept it, it is the second one. The first one is naturally our next opportunity. Don't hide it from Director Zhao, these two or three hundred million dollars, just rely on our one machine, one family, can't eat. ”

"Otherwise, let's just do it! It's just such a little business, and it's still divided back and forth, how troublesome it is. He Wenjing suggested with a smile.

Tang Zifeng also smiled: "Director He's idea is also my idea. However, the next step for us to hold a joint meeting is to invite all large enterprises to participate. If the two of us divide up the benefits now, and let other families participate in the joint meeting in the future, people should have a say. ”

Zhao Zhaoxin smiled bitterly, and the implication of Tang Zifeng's words was too obvious. He said that because other companies were to be invited to participate in the joint meeting, the benefits must be distributed to these enterprises, and on the other hand, if you want to take this benefit, you have to agree to participate in the joint meeting, which is the so-called carrot policy.

"Director Tang, what is this household machine tool you are talking about? There have long been household machine tools abroad, and we also have domestic home machine tools for foreign OEM production, why do you say that the one you designed can be sold for two or three hundred million US dollars?" Zhao Zhaoxin asked.

Tang Zifeng took out a drawing from his bag, handed it to Zhao Zhaoxin, and said, "This is our concept map, Director Zhao, please take a look." ”

What Tang Zifeng handed to Zhao Zhaoxin was the kind of toolbox-type household mini machine tool designed by Xiao Wenjun.

Previously, Xiao Wenjun proposed to strengthen the stiffness of the machine tool in order to adapt to the processing of steel workpieces, Tang Zifeng agreed with her idea, but at the same time asked her to first complete the design of the machine tool suitable for wood and aluminum processing, in order to seize the Western pre-Christmas shopping market.

After obtaining Zhou Heng's permission, Tang Zifeng joined forces with Linyi Machine, 432 Factory and New Jingwei Software Company to register a machine tool technology research institute in Beijing, named Canglong Research Institute. Tang Zifeng's explanation of this name is that China has always been known as the Oriental Dragon, and the name Canglong actually means to represent China. The name sounds very domineering, which is in line with everyone's positioning for this research institute.

Linyi Machine is the most important investor of the Institute, and Linyi Machine proposed this name, and the 432 factory and the new Jingwei Company will naturally not object. However, everyone understands in their hearts that this name is not so much to represent China, but to echo the machine tool brand of Linyiji.

The machine tool of the Linyi machine is called "Changyingpai", and the sage has a saying: Today's Changying is in hand, when to bind the dragon. In the final analysis, tying the long tassel and binding the dragon are all about the first machine.

Before the business license of the Canglong Research Institute was obtained, Tang Zifeng began to recruit troops in the name of the research institute. Xiao Wenjun's two roommates, Liu Yidan and Dong Xiao, were recruited as part-time researchers at the first time and were arranged to engage in the optimization design of machine tools under Xiao Wenjun's name. They receive a salary from the research institute, which is settled according to the number of working days, and the daily salary is 100 yuan, which is far higher than the salary standard of civil servants nowadays, which is a great benefit for graduate students with a monthly allowance of only more than 300 yuan. For this reason, the two also specially invited Xiao Wenjun to have a meal to thank her for introducing them to this part-time job.

The research institute couldn't find a suitable manager for a while, so Tang Zifeng invited Li Kejia to make a cameo. Li Kejia has the experience of being a senior executive in a foreign company, and there is no shortage of management experience. She comes from a prestigious university and shares a common language with the graduate students hired by the graduate school. As for saying that she is from a liberal arts background and does not understand technology, Xiao Wenjun has Xiao Wenjun to make up for this defect for her. Xiao Wenjun and Li Kejia have known each other for a long time, and with Tang Zifeng as the middleman, the relationship between the two is very harmonious, and the cooperation is also appropriate.

With sufficient manpower, the design work will naturally be accelerated. After more than half a month of hard work, the first two models of the "Canglong" toolbox type household mini machine tool were announced to be designed, of which the I type is suitable for wood processing, the proposed price is 800 US dollars per unit, and the II type is suitable for wood and aluminum processing, the proposed price is 1500 US dollars per unit.

The research institute is also in full swing to develop Type III, which can be processed with ordinary steel, and the proposed price is 3,000 US dollars per unit. This price is a little high for household requirements, but according to Tang Zifeng, this model is for Western tyrant players, people's choice is to only buy expensive, not to buy the right one, your price is too low, people are not willing to buy it.

From the perspective of consumer psychology, having a high-priced product also helps to improve the grade of the entire product line, making people feel that this is a very high-end product, but they are shy in their pockets and can't buy the highest grade.

After two years of training by Zhou Heng and Tang Zifeng, Linyi now has the ability to respond quickly to the market. After the research institute took out the drawings, Qin Zhongnian and Wu Weiqin immediately organized the workshop for trial production, and according to the problems that occurred in the prototype trial process, the design was modified several times, and finally the design was finalized.

Now what Tang Zifeng showed Zhao Zhaoxin was the concept map of the finalized product, including the shape of the outer packaging, and what it would look like when it was turned into a lathe, milling machine, and drilling machine after unfolding. He believes that with Zhao Zhaoxin's years of experience in the machine tool industry, he can understand the subtlety of this design at a glance.

(End of chapter)