Han Weichang followed Tang Zifeng to a high-end hotel in the center of Heling, and the waiter took them into a box, and a person was already sitting in the box.

"Han Gong, hello. ”

Seeing Han Weichang, Bao Nana stepped forward with a smile and stretched out her hand to Han Weichang.

"Oh, it turned out to be Reporter Bao, I haven't seen you for a long time!" Han Weichang stretched out his hand and shook Bao Nana quickly and then took it back, with a smile on his face. Han Weichang is not the kind of person who will be shy when he sees a living person, or dare not deal with young girls, but Bao Nana has a temperament with the same roots as Tang Zifeng, which makes Han Weichang can't help but have a sense of awe.

"Senior brother~~" After greeting Han Weichang, Bao Nana began to discharge to Tang Zifeng delicately.

"Sit down for me!" Tang Zifeng said with a straight face, pointing to Bao Nana's seat.

"I know if it's good to bully my junior sister and not take you to be a senior brother like this. Bao Nana sat back, her red lips pursed high.

Han Weichang only felt that his head was swishing outward, and he was about to become a light bulb?

When Tang Zifeng informed Bao Nana to make a reservation, he handed over the right to order to her. Before Tang Zifeng and Han Weichang arrived, Bao Nana had already ordered the dishes, so as soon as they sat down, all kinds of dishes were served up like water, and a table was full.

"Let's get moving, the world is big, it's not as big as eating, let's eat first, and then talk about business." ”

Tang Zifeng shook the leader's style, waved his big hand, and started his chopsticks first. Bao Nana habitually gave Tang Zifeng a disdainful look, and also threw herself into battle. Han Weichang lagged behind for a beat, and waited until the two young people had already moved their chopsticks, and then they began to pick up the dishes.

Because they said that they would visit other companies in the afternoon, everyone did not drink, but just replaced wine with tea, toasted each other for a few rounds, and said some polite words without oil and salt. When they were seven or eight minutes full, everyone's chopsticks slowed down, and Tang Zifeng turned his head to Bao Nana and asked:

"I asked you to help contact the media, how many have you contacted so far?"

"There are already 17, 9 in Jingnan and 8 in Mingxi, including provincial newspapers in two provinces, as well as evening newspapers in several major cities, and several financial supplements. Bao Nana replied.

"How much will it cost in total?" Tang Zifeng asked again.

Bao Nana said: "Each family has a piece of news, a newsletter, the tabloid is 600, the provincial newspaper is a little more expensive, 1200, a total of 12,000 yuan." ”

"It's not that expensive. Tang Zifeng nodded.

Tang Zifeng arranged for Bao Nana to contact the media in Mingxi and Jingnan provinces to publish news about the successful development of a new type of scrap steel baler by Linyi Machine, as well as a long press release, which is a public relations advertorial. There is a fee for reporters to send this kind of manuscript, which is commonly known as the transportation fee, that is, the transportation fee required by the reporter to come to cover the news. In fact, such manuscripts are written in advance by the propagandists and handed over directly to reporters, who only need to edit them according to the characteristics of their own newspapers before they can publish them at no cost.

This kind of thing is an open secret, and when it is operated properly, its effectiveness and cost ratio are much higher than that of hard advertising. The cost of an advertisement on a single page of a newspaper ranges from several thousand to tens of thousands, while the cost of a long newsletter that occupies a full page is only one or two thousand yuan. People are often a little skeptical of advertisements, but they are easy to accept newsletters, and they always feel that reporters have a conscience and will not make things up, and what reporters say is always more reliable than advertisements. So in this sense, the publicity effect of advertorials is sometimes much better than advertising.

Tang Zifeng had done countless public relations hype in his previous life, and he knew all about the routines. Bao Nana said that she found 17 media outlets, and only spent more than 10,000 yuan in total, which is indeed a conscience price. It also depends on the person who collects the car and horse fee for the same article, and it is okay to charge 1000 or 500 for the same manuscript, depending on the relationship between them. Bao Nana interned at the newspaper for a few months, and wrote a few good articles, but she was very popular in the journalist circle.

Otherwise, gold will shine wherever it goes, and Bao Nana is the kind of talent who can shine wherever she goes.

"I've already written the press release and the newsletter. Bao reporter help me check the gates. ”

Tang Zifeng took out a manuscript from his bag and handed it to Bao Nana.

"Today's long tassel in hand, when to tie up Canglong - remember the deeds of Linhe No. 1 Machine Tool Factory to actively innovate and develop a new generation of scrap balers...... , Senior brother, your title is too big, isn't it? You dare to use this poem to advertise your factory?" Bao Nana just looked at a title and began to pick and choose.

Tang Zifeng gave Han Weichang a look, and Han Weichang hurriedly said: "Reporter Bao, let me explain this matter, in fact, the 'Changyingpai' machine tool produced by our factory is named after this poem." Machine tool is the mother of tools, is the ancestor of all tools, all walks of life no matter what to do, are inseparable from tools, so to have a machine tool is to have a long tassel in hand, this is no problem. In the 50s, the Changying brand machine tools produced by our factory were personally praised by the leaders, and our trademarks were inscribed by the old people. ”

"Is there such a thing?" Bao Nana's eyes widened. She looked at Han Weichang and then at Tang Zifeng, and asked uneasily: "Senior brother, this can't be made up by you, right? When it comes to such a question, you can't joke." ”

Tang Zifeng said: "Senior sister, no matter how mad I am, I don't dare to joke about this kind of thing, right? This history is well documented, and there is a newspaper of that year in the history room of our factory, do you want me to make a copy and send you a fax?"

"It would be nice to be able to send me a fax. Bao Nana said.

"No, junior sister, you actually doubt your senior brother's temperament?" Tang Zifeng protested in a long voice.

Bao Nana smiled and said, "Senior brother, do you have the word "discipline" in your dictionary? How many times have you deceived me, can I not have more eyes in front of you?"

"Look, look, this is my sister-in-law!" Tang Zifeng turned his head to Han Weichang and complained.

Han Weichang felt that he was simply a second day of the sun, and he said sneeringly: "Reporter Bao is rigorous, which is also worth learning from." ”

"Take a look, look at how understanding my Uncle Han is. Bao Nana said proudly, and after that, she softened her tone a little more, and said to Tang Zifeng: "Senior brother, I think that if this matter is true, then your propaganda draft has a big bright spot, which can be written well." That's why it's so important, so I need to be more cautious......"

Tang Zifeng was actually teasing Bao Nana, he knew that some things could be joked, but others could not be joked. Bao Nana can't believe something like a leader's inscription because he said it casually, and he must see reliable evidence to write it in the news, otherwise he may make a big mistake. He said: "Then I will call the factory in a moment and ask them to make a copy of the newspaper of that year and fax it to you." ”

Bao Nana nodded, and said with emotion: "I didn't expect your factory to have such a hard background." ”

Han Weichang said: "This is only one aspect. In the fifties and sixties, our factory was very beautiful. There are twenty or thirty cadres and workers in our factory who have been interviewed by leaders, and there are seven or eight cadres and workers who have taken photos and appeared in newspapers. ”

"Well, then I don't feel guilty...... Bao Nana said.

“......”

Tang Zifeng and Han Weichang looked at each other, and the co-authored reporter still had a little conscience, knowing that sending public relations drafts to others should be guilty.

As of press time, more than 20 balers have been put into production and application, and have been contracted, and 50 balers are being produced...... A user in Jingnan Province said excitedly: We have long been looking forward to having such a good packaging machine tool, Linyi machine can be anxious about what we are anxious about, think about what we think, and develop such a good packaging machine tool for us, which is worthy of the cornerstone of the prestigious country...... , Senior brother, didn't you vomit when you wrote this manuscript?"

Bao Nana continued to read the content of the newsletter, and at the end of the reading, she didn't feel a little sick to her stomach. She knows that less than 20 days have passed since she introduced Jin Yao's baler business to Tang Zifeng, and how can Linyi Machine have sold more than 20 balers. And what "users say excitedly", this is also too fake.

Tang Zifeng said disappreciatively: "Isn't this just doing some Spring and Autumn brushwork? ”

"But I feel like throwing up, what should I do?" asked Bao Nana, pretending to be cute.

"Then vomit. Spit up a few times and you'll get used to it. Tang Zifeng said.

"Forget it, I'd better read it first. Bao Nana said, and began to read the manuscript again:

“...... In less than a month after Linyi launched the Changying brand metal baling machine tool, several unscrupulous companies blatantly infringed on the patented technology of Linyi Machine, imitated the same baler, and dumped it at a low price, harming metal recycling enterprises. It is understood that the balers manufactured by these illegal enterprises are not different from the Changying brand balers in appearance, but the manufacturing process is extremely rough, the coordination between the parts is extremely poor, and the quality is worrying.

The reporter saw in a metal recycling company that purchased an imitation baler that the imitation machinery took less than five days, and the main components were seriously worn, and the bearing of the front-end locking mechanism was broken, which almost caused a major safety accident. ...... Wouldn't it, senior brother, you're making it up too outrageous, aren't you pouring dirty water on the heads of other people's companies?"