When the car arrived at Linhe Station, Tang Zifeng and Han Weichang got off the train and walked out of the train station one after the other, seven or eight human-powered tricycles rushed over together, and the drivers began to scramble to solicit passengers:

"Two of you, are you in the car?"

"Master, where are you going, two dollars all!"

"Master, take my car, I'm the most familiar with the road!"

"The two of you are big bosses at first glance, look at how new my car is, it must be worthy of your identity......"

“......”

At this time, there were already taxis in Linhe, but there seemed to be less than 100 taxis in the city, and they generally did not solicit customers on the street, but lay on their stomachs in the rental company, waiting for guests who needed to use the car to call to make an appointment. From Linhe Railway Station to Linyiji, there are also buses, but the frequency is very few, and it drives very slowly, and even the workers of Linyi do not like to take the bus when they go out.

I don't know when this kind of human-powered tricycle carrying passengers began to appear in Linhe, with a starting price of one yuan, and if the road is far, it may cost two or three yuan. Because the price is not expensive, and the speed is fast, and the service is good, the manpower tricycle has been generally accepted by the residents of Linhe, so that the number continues to grow, and more and more people take it as a profession. This kind of human-powered three-wheeled vehicle also has a common name, called "pedaling taxi", that is, "taxi" with foot pedals.

In the past, when Tang Zifeng went on a business trip or returned, he would let the factory's car pick him up, but this time he was also lazy and didn't call the factory before he came back, so the factory didn't send a car. He discussed it with Han Weichang on the train, saying that after getting off the train, he could call a "pedal" to go back to the factory, which was a matter of two yuan.

Tang Zifeng was no stranger to the scene of pedaling and soliciting passengers, and when he saw the coachmen coming around, he raised his hand and prepared to get off the car. When his eyes swept over the luxury car that was said to be worthy of the identity of the big boss, he was surprised to find a line of words written on the carport:

"Lijia supermarket, give you a beautiful home!"

"Hey, this master, you come here, and we'll take your car. Tang Zifeng beckoned to the coachman.

The coachman was overjoyed, pedaled the car forward two steps, and came to Tang Zifeng. Tang Zifeng and Han Weichang got into the car and said "to Linyi", the driver answered, stepped on the pedal, and the tricycle completed the acceleration from 0 to 20 kilometers per hour in less than 10 seconds, speeding in the direction of Linyi, and even drove a drift effect at a few corners.

Tang Zifeng sat steadily in the car body and asked the coachman: "Master, let me inquire, what is written on your car?"

The driver was stunned, looked back at his carport, and then said with a smile: "The boss is the first time to come to our river."

Han Weichang stopped doing it next to him, he glared at the coachman, and said, "What are you talking about, our Boss Tang is a local in Linhe, that is, he just came back from a business trip in other places." If you ask you, you will say, what so much nonsense. ”

This is the so-called wealthy, and after Han Weichang became rich, his temper also rose a lot. He has always worshipped Tang Zifeng as a leader, for fear of a little neglect. Now seeing Tang Zifeng asking the coachman, the coachman is still selling Guanzi, so he can't help but have a seizure.

"Oh, I'm blind, boss, don't be angry!"

The driver quickly apologized. Since this young man is called the boss, he must be a rich man, and the coachman naturally does not dare to offend this kind of person casually.

"Boss, you're not in Linhe these days, you probably don't know. We have opened a new supermarket in Linhe, which is the 'Lijia Supermarket' I wrote here, and it became very popular as soon as it opened. By the way, aren't you the owner of this Lijia supermarket, the female boss of the East District supermarket who used to open the supermarket in your Linyi machine, boss, you should have heard of it," the driver recounted like a tongue twister.

Tang Zifeng nodded and said, "I know Lijia Supermarket, I just want to ask, why is the name of Lijia Supermarket written on your car?"

"This is the advertisement that Lijia Supermarket put on my car!" said the driver, pointing to several other tricycles passing by and saying, "Half of the pedals in Linhe City have brushed this line now, at least 1,000 of them." Don't hide it from the boss, we not only swiped the words on the car, but also usually helped Lijia Supermarket to do publicity. Lijia supermarket said that if we can bring guests from other places to Lijia supermarket, we can get a bottle of mineral water for free in the supermarket for each person we bring with us. ”

"Is it just a bottle of mineral water?" Tang Zifeng said in surprise.

The driver said, "A bottle of mineral water costs a dollar." We pull who is also pulled, sometimes the people who pull over will not necessarily buy things in the supermarket, and it is also good that the supermarket can give away a bottle of water for free. ”

Tang Zifeng understood, what Lijia Supermarket could promise was nothing more than that, if higher rewards were given according to the head, it was inevitable that there would be coachmen who pulled some "nurseries" to cheat the commission. In fact, a bottle of water is not worth much, but with such a reward mechanism, the tricycle drivers will have a deeper impression of the Lijia supermarket, and sometimes casually chat with the customers in the car, which can also have a promotional effect.

Thinking of this, he asked again: "So, Lijia Supermarket advertises on your carport, does it give money?"

"Of course. The driver said, "A car, 10 yuan a month, 120 yuan a year, is worth half a month." ”

"Not bad, indeed. Tang Zifeng smiled. A car costs 10 yuan a month, and 1,000 cars are 10,000 yuan, which is not much compared to the income of the supermarket. It can be said that you can see the pedals in every corner of the river, which is equivalent to advertising in the whole city, and it is all-weather, which is much better than advertising on TV stations.

For the pedaling driver, the carport is also idle, and it may look better to brush a line of words. With a line of words, you can earn 10 yuan a month, which is equivalent to pulling 10 guests, which is also a good thing.

"Lao Han, on the train, you said that our factory also wants to do advertising, I think you can learn from Huang Liting, her advertising awareness is very good. Tang Zifeng said to Han Weichang.

Han Weichang nodded again and again: "That's right, Huang Liting can't be seen before, but thanks to Assistant Tang, you dug her out, and now it seems that she is really a business genius." You said that printing advertisements on the pedals does not cost much, but the effect is very good, which is indeed worthy of our reference. ”

Tang Zifeng said: "When the business of refurbishing machine tools starts to be done, we will definitely put some advertising." However, how to do advertising is a matter that requires brains. We can't just think about newspapers, television, outdoor advertising, and word-of-mouth publicity, which are all desirable ways. Advertising is very expensive, and we are still very poor, and we need to spend every penny on the cutting edge. ”

"Assistant Tang, don't worry, I remember. Han Weichang said.

After explaining this matter, Tang Zifeng asked the driver again: "Master, you just said that Lijia Supermarket was very popular after it opened, did you have any specific performance?"

"What kind of performance can this be" The coachman scratched his scalp and thought about it, and then said: "Let me tell you such a thing, now everyone in Linhe knows that those who often go to Lijia Supermarket to buy things are people with money and status." Someone else said that when a young man goes on a blind date now, if he is carrying a shopping bag from a Lijia supermarket, the probability of success will be 30% more. If you take a shopping bag from another supermarket, the probability of failure will be 30% higher. ”

"Poof!" Tang Zi burst out laughing riskily, what kind of spoof is this.

"Boss, don't you believe it?" asked the coachman earnestly.

Tang Zifeng said: "I really don't believe it, it's just a supermarket, how can it become a manifestation of money and status, is it that the things in Lijia Supermarket are more expensive than others?"

The coachman said, "Not really." Now there are a lot of supermarkets near the river, and compared with these supermarkets, Lijia supermarkets are not expensive. However, Lijia Supermarket has a lot of goods from Beijing and Pujiang, which other supermarkets do not have. If you usually just buy some oil, salt, sauce and vinegar, of course, you can go to any supermarket, and the small grocery store on the side of the road also has it.

"But if you want to buy something classy, you have to go to the Rika supermarket. So, if you think about it, are the people who often go to the Lijia supermarket the people who have money and status?"

Tang Zifeng laughed dumbly, thinking that the coachman's statement was really logical.

Huang Liting had already told Tang Zifeng about the idea of bringing in a batch of high-end goods from Beijing and Pujiang, and now it seems that the effect is quite good. If it can create an impression to consumers that Lijia supermarket is classy, it can attract high-income people in Linhe City, and the purchasing power of this group is much higher than that of low- and middle-income people.

The opening of Lijia Supermarket, Tang Zifeng knew in advance. It is very unfortunate that this time it opened, Tang Zifeng was on a business trip again and missed the opening ceremony again. Tang Zifeng calculated, from the opening of the supermarket to now, it has only been less than a week in total, how can the people of Linhe summarize the law of "money and identity" There is also a joke about the blind date of the young man, which is obviously too advanced.

Thinking about it like this, Tang Zifeng understood that this kind of statement must have been hyped up by Huang Liting. In fact, it is not difficult to hype up such public opinion, find a few idlers to talk about it on various occasions with many people, plus some eye-catching gimmicks, it will naturally spread.

This hand, Tang Zifeng talked about it when he chatted with Huang Liting, as for whether Huang Liting was inspired by him or out of business instinct, Tang Zifeng couldn't tell.

Chatting all the way about the gossip about Lijia Supermarket, the tricycle has driven into the factory area of Linyi Machine. Tang Zifeng asked the driver to ride the car all the way to the front of the factory office building, and then got out of the car. Han Weichang hurriedly paid the fare, then said goodbye to Tang Zifeng and went home first. Tang Zifeng carried his travel bag, entered the office building, and came to Zhou Heng's office.