Chapter 263: The White Hair Plaza store opens
September 28, Baifa Plaza, Dongjiang District.
The second store of Supreme Treasure finally opened after two months of preliminary preparation.
So Zhao Qingshan, who stayed at the King Hotel for one night, set off early this morning to Dongjiang Baifa Plaza.
As for the driver, of course, it is Lao Xu, anyway, he is also one of the major shareholders of the Baifa Plaza store, so he should be there.
Zhao Qingshan sat in the co-pilot, and the two chatted with each other along the way.
"Do you really want to put a heavy bet on the magic capital? Many large companies are already preparing to move out of the magic capital and plan to go deep into the interior. This question has been pressed in Xu Zongyang's heart for a long time, and he is a little worried in business.
War will make people have a sense of crisis, not to mention that the Dongjiang River is less than 200 kilometers away from the battlefield, although there are heavy defenses, but who dares to guarantee that the coastal defense line will not be breached?
Even if it is just a small opening, it will cause immeasurable losses to the economy of the magic capital.
"This is also something that can't be helped, as the economic center and fashion center of Qin and Tang Dynasties, the magic capital is the only choice for luxury incubation. Actually, I'm not very worried, just imagine, if the magic capital, which is the center of the economy, is in a desperate situation, where else can the coastal provinces be spared? Of course, the expansion road of the Supreme Treasure will not foolishly set foot in the range of thirty or fifty kilometers along the coast, my heart is not so big. β
This kind of issue related to the life and death of the enterprise, of course, Zhao Qingshan will consider it carefully, which is why he pays attention to the whereabouts of Candidate Ting.
When the Dongjiang Hairui flagship store opened, he said that he would open a flagship store and three directly-operated stores in each district of the magic capital, but in terms of location, it was definitely far away from the coast.
Xu Zongyang sent a cigarette and said: "Brother, to be honest, I really don't understand why you throw money into the jewelry industry at such a time. All walks of life are facing a reshuffle, some are places to make money, you just say real estate, don't look at the magic of the fall is not like this, in turn those hinterland provinces, but there are many cities with a significant rise. β
Zhao Qingshan didn't answer and asked: "Hearing you say that, you still don't want to get involved in real estate?"
A few months ago, Xu Zongyang mentioned that he wanted to get land in Canghe District, but there was no follow-up, and Zhao Qingshan thought that he had broken off this thought.
Xu Zongyang did not deny it, nodded and said: "Now that the real estate situation is different, I won't get too deep, a few friends will partner up and eat some leftovers." Didn't you say that you wanted to pull Yang Jun into a real estate agency? I consulted a few friends in the real estate industry, and they all wanted to pull me in, and the ready-made company was there, and there was no shortage of money. β
Zhao Qingshan is not optimistic about a layman stepping into real estate at this time, he advised: "Don't play too big, you also said, as long as you have money on hand, there are many choices." β
It's okay to engage in intermediaries, but when it comes to getting involved in real estate, not only is the investment huge, but the water in the real estate industry is really unfathomable.
Anyway, with Zhao Qingshan's current capital, he would never dare to take such a risk, it is easy to enter the market, whether he can get the money to play is not necessarily, the cycle is too long, and there are too many uncontrollable factors.
Even if you have the money to pick it up, the wind is so strong, you can't pick it up casually.
Xu Zongyang nodded and said, "I know in my heart, let's get the intermediary company up first." β
This topic ends here, Zhao Qingshan doesn't believe that Lao Xu will make a large investment recklessly, people who come in the wind and rain will not easily touch things that they are not sure of.
Zhao Qingshan took out his mobile phone and opened an email, which was the details of the investment cost of the Baifa Plaza store sent by Ye Mei, and said while reading: "The actual price of the inventory of the goods in the store's cash register system is 50 million yuan, and I will ask the company to send you the list." β
Lao Xu pouted and said: "There is no need to read the list, whether the business of this store is good or not depends on how many private goods you have on the counter, and if there are not a few guys who support the faΓ§ade, this store will not be popular." β
Zhao Qingshan said speechlessly: "It's open today, yes."
Can't say a few nice words?"
There are no outsiders present, this kind of truth is really hard to refute, since it is a luxury product, it is natural to have sky-high jewelry to support it.
Lao Xu suspects that his strength is normal, and Lao Xu dares to do what he decides with a generous hand, but business is business after all, he accounts for 20% of the shares in Baifa Plaza Store, and the investment of 10 million is too child's play to say that no matter how Zhao Qingshan tosses.
Looking at Xu Zongyang's disapproving appearance, Zhao Qingshan said with a smile: "I didn't go to the museum, how can there be so many things that support the faΓ§ade, a collectible black diamond, a few ruby sapphires, diamond necklaces and diamond rings of more than ten carats, followed by million-level jadeite." β
Each of them is not thirty or fifty thousand things, but I don't know how much it is worth, with Xu Zongyang's savage and rude temperament, he didn't bother to speculate, and asked directly: "Directly tell me how much investment you have in that private sales cash register system." β
Zhao Qingshan naturally calculated this account, and said without hesitation: "More than 200 million." β
"You're not afraid of losing money! As for your things, no one will pay attention to them for a year and a half, and you really plan to benefit us small shareholders?"
After scolding a few words, Lao Xu turned his head and said in disbelief: "You must have robbed a foreign museum!"
ββ
The car drove directly to the underground parking lot of Baifa Plaza.
When they were at the elevator entrance, the two saw a row of a total of six Ohoo cars, all of which were plastered with advertisements for the Supreme Treasure.
It seems that there are a lot of people from the company and the flagship store to help.
It's only eight o'clock now, Baifa Plaza doesn't officially open until ten o'clock, and the merchant staff usually have to come to work at nine o'clock, so there are almost no people in the mall.
Turning a corner is a completely different scene, because there are people busy inside and outside the Supreme Treasure store.
"Mr. Zhao, you came so early. Seeing Zhao Qingshan's driving, a company employee who fiddled with the bracket greeted him cordially.
"Should I come later?" Zhao Qingshan asked with a smile.
The female clerk blushed, and only after half a sound did she realize that the big boss was joking, so she could only laugh awkwardly but politely.
In the midst of the greetings, Zhao Qingshan roughly knew who was there.
There are several people in the company, both management and ordinary employees.
The general manager, Ye Mei, definitely needs to be there, this girl has not yet learned to handle the shelf, and she is talking to Situ Haiyang in the store at this time.
Unexpectedly, Jiang Shengnan was actually there, but the young woman claimed that she was not keen on working overtime when she applied for the job.
"Mr. Zhao, Mr. Xu, the opening is auspicious. Jiang Shengnan greeted with a smile.
"Director Jiang, don't you have to send your children to school today? Zhao Qingshan teased.
"When a new store opens, observe the opening process, and the most important thing is, of course, to pay tribute to our elusive boss. Jiang Shengnan said with ease.
This woman is really cautious, and she dares to ridicule the big boss in turn.
"Director Jiang, if you talk like this, be careful that you Mr. Zhao will go to your house to eat if he has nothing to do. Xu Zongyang was also unwilling to be lonely and teased.
"Mr. Xu can be together. Jiang Shengnan responded, in the face of the ridicule of the two bosses, she was not cowardly at all, she was not a rookie in the workplace, and she had a lot of quarrels with the top management in the original company.
After the adjustment of various departments of the company, with the promotion of marketing director Ye Mei to the position of general manager, there are two new directors.
Jiang Shengnan, who also serves as the Minister of Personnel, serves as the administrative director and is the third most powerful person in the company.
The other is Qin Hua, who took over Ye Mei's position, the newly appointed marketing director, originally worked in a small advertising company, in charge of the planning department, and there is nothing particularly commendable on his resume, Zhao Qingshan values his connections and self-confidence.
The director of the planning department has a wide range of contacts, and Qin Hua's old boss and Supreme Treasure Company are in the same building, so if he dares to jump ship so blatantly, he will really be poked in the backbone if he has no real skills.
I don't know if Qin Hua is here today.
"Director Qin and Minister Qu are on a business trip, there are a few people in Hangzhou and Zhejiang Province to coordinate, Minister Zeng is familiar with the stage in the big atrium, and Minister Zeng is speaking on behalf of the company today. It seemed that he had seen through Zhao Qingshan's thoughts, Jiang Shengnan took the initiative to speak.
"That's right, Director Jiang, you're busy first, I'll go in and take a look. β
"Mr. Zhao, please. β
After Zhao Qingshan entered the reception area, he found Situ Haiyang pushing the door and waiting, he smiled and said to record my fingerprints, it is not good to have someone to guard when you enter and exit.
Although the store is only 130 square meters in size, it is divided into a reception area where anyone can set foot and an exhibition and sales area that can only be accessed with a membership card or fingerprint.
The membership card is universal, one card can enter any store under the Supreme Treasure, but the fingerprint password is different, and each store is independent.
Ye Mei continued to be busy after saying hello, while Situ Haiyang accompanied Zhao Qingshan to visit the products and layouts.
Stopping in front of the diamond ring counter, Zhao Qingshan commented in dialect: "Are all the diamond rings here? It doesn't look like much." β
There are indeed many diamond dynasty diamond rings that people specialize in making diamonds, but the proportion of carat diamond rings is less than one-tenth!
Big boss, your requirement is that the proportion of carat diamond rings is not less than 50%!
As a top brand specializing in diamonds, the investment of the entire store is not as valuable as the more than 100 carat diamond rings you old!
Another 100 carat rings as prizes are still locked in the safe.
These words can only be thought about, Situ Haiyang sneered: "There are more than a dozen large wall cabinets and display cabinets, and there are a few in the reception area, in fact, there are a lot, summing up the experience of the flagship store, in the case of physical reference comparison, customized customers are far from being comparable to ordinary jewelry stores." β
Zhao Qingshan didn't blush at all and asked, "Oh, have you ever learned about the specific number of customizations in the flagship store?"
Situ Haiyang nodded and said: "I have communicated with Mr. Ye a lot in terms of sales data, as of yesterday this month, there are 15 customized customers, and our company only accepts custom diamond rings, and the starting price is 80,000, so the sales in this area have reached more than 7.5 million." There is mainly a local tyrant customer who ordered an 11-carat pigeon egg diamond ring, and that order is more than 4 million. β
Even if the nominal investment in the flagship store is as high as nearly one billion, in less than a month, the custom turnover of more than 7.5 million diamond rings is an astronomical amount.
In fact, aside from the night pearls, large and small red diamonds and other system items, Zhao Qingshan's actual investment amount does not exceed 200 million, and the profit is quite considerable.
Zhao Qingshan didn't know about the sales of diamond customization, but the sales of various products he wanted to see could be seen on the mobile phone system at any time.
September is the peak sales season, compared with the sales of more than 12 million in August, the performance in September has doubled, as high as 25 million.
Zhao Qingshan checked the sales cashier statistics for September yesterday, and the sales of diamonds reached more than 14 million, accounting for more than half of the total sales, followed by all kinds of natural gemstones and jade, close to 8 million, and then K gold jewelry.
Platinum and pure gold jewelry do not sell well in a brand store that focuses on luxury goods, and in fact platinum and pure gold are also the least profitable.
Therefore, the net profit before tax of the flagship store in September will not be less than 10 million.
Zhao Qingshan asked jokingly, "Do you have the confidence to surpass the flagship store?"
Seeing Zhao Qingshan's expression, Situ Haiyang didn't take it seriously, at least he didn't need to set up a military order, he said with a hippie smile: "Let's try it first." β