I wish you all a happy and healthy Spring Festival!

"Because in the children's meals we sell, we will match a doll of the third prince, or a doll of the dragon son, although the price of each set meal will be increased by 10 yuan, but during that time, our children's meals are still very popular, and sales have skyrocketed. Even a lot of adults who like that movie will buy children's meals to search for dolls!"

Xiao Feng really didn't know much about these things introduced by Tian Qing.

Because he has to travel between the two worlds frequently, and since the second half of last year, he has put most of his work focus on the Sunshine Burn Hospital.

At the end of last year, he went directly to South America and went there to help Chen Yonglu grab land, so he didn't pay much attention to celebrity chef manufacturing at all.

In his opinion, this company has been put on track, and the rules and regulations have been gradually improved, plus there are Katya and trustworthy people like Zhou Jing in charge, and he can rest assured that he can be a shopkeeper.

Therefore, he really didn't pay much attention to the operation of the celebrity chef group in the second half of the year, and he didn't even know what business strategies and methods Tian Qing and the others used.

And what Tian Qing said today, such as investing in the animated film "The Third Prince", making dolls, promoting children's packages or something, he really doesn't know.

At this time, listening to Tian Qing's report, he also nodded again and again.

"Very good! You are doing a very good job! By the way, we must ensure the quality of the toys we make, don't use any rotten materials, and the quality control must be grasped well, so as not to be criticized!"

Xiao Feng followed up and said that he had never eaten the children's set meal made by the celebrity chef, but he had really eaten it at Golden Arches.

That was when he was working in the capital, and he had a girlfriend at that time, and his girlfriend liked Cherry Maruko's dolls very much.

At that time, Cherry Maruko cooperated with Golden Arches, and sold children's meals in mainland China with Maruko's dolls.

It is said that the sales were very hot that year, and his girlfriend even took him to eat the children's meal of the Golden Arches in order to collect dolls, and the children's meal of the Golden Arches during that time ate him out of the shadows.

But to be honest, he really didn't have a very good impression of the toys that went with the Golden Arches children's meal.

Very simple and rough little toys, and even some are obviously made from recycled plastic waste, with a strong pungent smell, and the quality is very poor, and it will break after a few plays.

It seems that it is only in the last two years that they have improved their quality control, and the quality of the toys sold with them has barely passed.

But he estimated that the toy cost only a few cents, but when he got the golden arches, it was ten yuan a piece.

Such tattered toys cost more than a billion a year, so it's no wonder that they can make a lot of money by selling toys.

"Please rest assured Mr. Xiao, because our children's dolls have just begun to be launched, so we have very strict requirements in terms of quality control. Outsourced manufacturers don't dare to fool in this regard, our previous series of dolls in "The Three Princes" have caused a craze for popularity because of their realistic images and good quality. Even many consumers come to our store to eat in order to collect a complete set of dolls!"

"Haha, that's good, do you have any other plans for the future?"

"Well, Mr. Xiao started late after all, and the more popular cartoon IPs on the market have basically chosen to cooperate with Golden Arches or Kaifeng Cai. For example, Thomas the Train, Teddy Bear, Snoopy, Cherry Maruko, Transformers, Doraemon, we started too late. However, we are also actively developing our own IP belonging to our celebrity chef group, and we are also investigating several domestic animation projects, striving to cultivate a new generation of popular animation IP. ”

"Hmm. I see that many of the toys in the Golden Arches and Kaifeng Cuisine are developed by themselves. ”

"And because we had a good time with the producer of "The Third Prince" last time, we later followed up with their movie "Jiang Taigong" at the end of the year. It is expected to be available this month......"

"Okay, no problem! I'll leave this to you to follow up!"

Xiao Feng waved his hand, bought fast food, and bought toys by the way, these are all familiar ways to go out of the Golden Arches, and there is no reason why he should not follow up.

Although the scale of the stores made by celebrity chefs is far from the Golden Arches, aren't they catching up now!

This time, a total of 3,000 stores will be opened, including domestic and foreign stores, so that they have more than 5,000 chain stores around the world.

Although it can't be compared with a giant like the Golden Arches, it is also a small achievement.

With a store, it is natural to expand business ideas, and while buying fast food, it is naturally good to match selling toys, and the income is not low.

"In addition, Mr. Xiao, recently, the R&D department of our cooking bag factory has also jointly developed and launched several new products. For example, self-heating small hot pot, self-heating rice set, as well as several different canned fish, as well as canned beef, and even bottled juice, have been on the market one after another. We don't plan to promote these products to supermarkets at the moment, because the entry fee is too high, but we have so many stores in China, and we plan to sell them in stores. ”

"Huh, is that okay?"

After listening to Tian Qing's proposal, Xiao Feng was also a little confused, after all, they make fast food, you said that you can also consider buying toys or something, but you still sell these fast foods, is this good?

"Mr. Xiao, the reason why we made such a decision is also because of the concept of differentiated management. We have so many stores, why don't we make full use of the advantages? And the reason why we made this decision is not an easy conclusion. First, because our store had sold canned fish and meat on behalf of the store, and the sales were particularly good. Second, it is also because these fast foods do not conflict with the fast food we sell, and these foods are very suitable for travel or hoarding food at home. ”

Tian Qing continued to explain, talking about differentiated management, which Xiao Feng agreed.

"The most important thing is that we can use this as a new profit growth point and write it into our brochure. In order to increase our franchise fee, and we will be required to decorate ten square meters of wall when the new franchise store is renovated, so that it does not take up space, but can be installed and sold in the showcase. Only sell our own products......"

When Tian Qing said this, Xiao Feng finally nodded.

The main topic of today's meeting is to finalize the franchise fee for this joining conference.

Zhou Jing and several of their executives also had different opinions before, and some people wanted to maintain the same franchise fee as last time, after all, the franchise fee they launched last time was not low.

But there are also people who disagree and want to increase the price, such as Xiao Feng and Tian Qing, who are representatives of this faction.

Because of the recovery of fish and meat packages and their series of operations, almost all of the more than 2,000 franchise stores made by celebrity chefs last year ushered in an increase in profits compared to the previous year.

In a year like last year, when the economic downturn was obvious and the money was extremely difficult to earn, other companies were thinking that it would be good to be able to guarantee the same profits as last year.

However, the profits of their celebrity chefs not only did not decline, but also ushered in a growth of more than 20%, forming a contrarian upward trend.

Shouldn't such a fast food company raise the franchise fee?

And according to Xiao Feng's judgment, even if he increases the franchise fee by ten points this time, there will still be people who will rush to it.

Therefore, the main purpose of today's meeting is actually how to persuade everyone to accept his ten-point increase in franchise fee, and how to find a reasonable excuse that can be accepted by everyone!

You can't just sit down and raise prices without explaining anything, right?

Although the franchisees will also pinch their noses to accept, it will always affect the cooperation between the two anti-dumping parties.

So you still have to think of a few arguments, you said that your profits have increased, where is the growth point, you have to list it!

And you have to paint a picture of the future for everyone, draw a pie, and say that our profits will rise next year, and the growth point of profits is on XXX, you have to convince everyone.

At this time, Tian Qing's concept of selling instant food on behalf of the company made up for this gap!

So this matter is decided......

"It's out, it's out......"

Guan Jinghe broke into Ah Fei's room in a hurry with two manuals, and the latest version of the franchise manual that he had been waiting for for several days was finally issued.

This celebrity chef is really kind, and like the last investment promotion conference, the investment promotion manual was issued three days before the conference was officially held.

However, compared to the last time, this time, the handbook distribution is more formal.

First of all, you must be a resident of the Penivilla Peninsula Hotel, and you must be a merchant who intends to join, so you can go to the hotel front desk to collect it with your ID card and the invitation card to join the conference.

Yesterday, the two received a notice that the manual would be issued today, and Guan Jinghe went downstairs to line up with the ID cards of the two early in the morning, and this row was more than an hour, and then he got the franchise manual caused by the celebrity chef group.

Guan Jinghe took out a copy and threw it to Ah Fei, who was lying on the bed, and he took one and lay directly on the sofa in the living room.

This manual is still as beautiful as last year's, coated paper printing, and even a few points thicker than last year's.

However, Guan Jinghe didn't have the heart to read the previous content, but went directly to the third part, the franchise fee!

As a result, the original beautiful mood immediately became unbeautiful, and the reason is very simple, the franchise fee made by celebrity chefs has increased in price again!

"I lost it, last year's franchise fee in the first-tier cities was only 4 million, and this year it will cost 500 to play?

Ah Fei, who was lying on the bed like a cartilaginous shrimp just now, saw this data, and it was as if he had been pricked in the buttocks, and he bounced up from the bed suddenly.